Social media has done to recruiting what the introduction of iPhone did to the music industry. It has revolutionized the entire recruiting industry to take it online making the whole process, faster, more effective and far less expensive. From a mere 6% of organizations using social media to recruit talent, the number has now grown to a staggering 94%. Today’s generation in fact uses social media for everything including finding a job. From an employer’s perspective, it makes sense to be where new talent is available which is why all organizations are strengthening their social media profiles.
For employers, different social media platforms serve different purposes from a recruiting standpoint. LinkedIn for instance is the foremost used tool for recruiting, with more than 90% of employers using LinkedIn to source and recruit talent. Employers use LinkedIn connections as well professional groups and forums on LinkedIn to source passive candidates and to establish a professional presence on LinkedIn. From an employer’s perspective it makes sense to either form or participate in technology or professional groups related to your industry or your core competency. The best way to hire through LinkedIn is to post job openings as well as post good quality relevant content on a regular basis. Respond to comments on your posts and try and engage in discussion with professionals to get a better understanding of their competency,
Facebook and Twitter are also extensively used as a social recruiting tool, although not for direct sourcing but more for screening candidates. They serve as vetting platforms for employers to get a more holistic view of a candidate beyond what is provided in a resume. There are many instances of employers rejecting candidates due to the presence of objectionable content on their social media profiles. No employer likes to willingly court controversy and anything remotely controversial in a candidates profile on any social platforms, be it Facebook or Twitter is likely to scare away potential employers. Also, gone are the days when the last step in the recruitment process was to screen an about to be offered candidates Facebook and Twitter profile. Nowadays, more and more organizations have starting using social platforms like Facebook throughout the hiring process, in fact many employers start the recruiting process by screening the Facebook profile and Tweets of candidates who have applied before moving them to the next step in the recruiting process.
Employers need to know that a candidate will fit in both in terms of ability and skill as well as attitude and temperament. Social media provides employers with a good window to assess cultural fitment of a candidate, leading to less chances of bad hiring, which as we all know can prove to be extremely costly for an organization.