Online Marketing Strategy for Local Businesses


Many businesses spend a ton of money on internet marketing and are often dissatisfied with the results. Imagine spending a small – or large – fortune on a marketing plan with an advertising company and then have it fail miserably. Why put your company in a position where your marketing suffers? A successful local business depends on a well-planned and streamlined marketing strategy. A solid solution is to create at local business profiles on the internet that cost little and generate many leads. Efficient and productive search engine marketing will attract the desired clientele.

It is always a challenging task to market a small business. You have to compete with larger companies, companies who have been in the business for many years, and with other people who will do anything to obtain a client’s business. You need to stand apart from the others, demonstrate what your business can offer clients, and how you are different. Serving locally can be your advantage over these large companies that serve globally.

Management of a small business is difficult, as it largely depends on a shoestring budget. You don’t have a lot of money to spend, but you want your business to be a success. Also, professional practices and small businesses are based on the support of the local community. You need to serve local customers and have them use your services. However, proper use of local business directory resources on the Internet can pave the way for better and higher search engine rankings while providing support from the local community and potential customers. And this form of marketing is easily done on a small budget. Add your business to local business directories and start to serve the local clients while working on high search engine rankings that will help you serve outside your community soon.

One method to improve search engine rankings is article promotion. Articles containing the best local advertising tips meant for local businesses are different from web sites created for general business information. In these articles you can add active links to your website. It is best to have two separate links: one geared towards locality and the other for general business. The idea is to maximize business by driving significant traffic towards a web site. Only effective marketing leads generation can be the answer for a successful local business.

Web sites targeting local businesses should be search engine optimization (SEO) friendly. As a form of local advertising, search engine marketing is a gold mine for running locally operated businesses successfully. The technology is not complicated. Web sites offering competitive online solutions for marketing problems can enhance the profit margins of a local business by targeting the local population with local business categories. Best of all, you will be reaching the clients you want to reach – the ones who will use your services, who live within your community, and who will become your long term customers. By going local, you are maximizing opportunities in the area you want to target – right in your own backyard, so to speak.


56 Social Media Websites Every Business Needs To Be On


These websites help your company network, advertise, learn, grow, recruit, make new clients and more.

We get loads of hits everyday from our social media optimisation strategy and websites. These hits convert into work, valuable feedback, networking, sources of fresh marketing communications information and much more.

(Please Note: If we’ve missed your favorite social media site or you know of others worth mentioning, we appreciate you letting us know, so we can add it to this list.)

If your business limits its online presence to blogging, posting articles on article websites, advertising banners and search engine marketing it’s missing out. The Internet provides powerful networking opportunities that allow users to effectively target their audience by logging onto social media sites like LinkedIn, Digg, Facebook, Twitter and more.

Take advantage of these tools by asserting your company’s presence online and reaching more potential customers, business partners, employees, likeminded peers and friends. With a little bit of copywriting and some ongoing maintanence you can reap the rewards for our diligence.

linking people to your business

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blog: christopher copywriter’s blog

Social Media/Social Bookmarking Sites.

Share your favorite Websites and newsworthy articles with your business partners. They can comment and upload their own favorite articles and Websites. You can also create a member profile that directs traffic back to your company’s Web site. It also helps with your Websites rankings.

1. StumbleUpon: Open your online presence up to a whole new audience just by adding the StumbleUpon toolbar to your browser and “channel surfing” the Web. You’ll connect with friends and share your new Website discoveries,” as well as “meet people who have similar interests.” Fun. Fun. Fun.

2. Reddit: Upload stories and articles on Reddit to drive traffic to your site or blog. Submit items often so that you’ll gain a more loyal following and increase your online presence.

3. Social bookmark your way to better business with sites like, which invite users to organize and publicize interesting items through tagging and networking.

4. Digg: Digg has a massive following online because of its optimum usability. Visitors can submit and browse articles in categories like technology, business, entertainment, sports and more.

5. Technorati: If you want to increase your blog’s readership, consider registering it with Technorati, a network of blogs and writers that lists top stories in categories like Entertainment, Business and Technology.

6. Myspace: MySpace is a place for friends, for personal expression, for connecting with the world. You can alert all your friends at once with any length of blog entry. Now very popular for businesses too.

7. Ning: After hanging around the same social networks for a while, you may feel inspired to create your own, where you can bring together clients, vendors, customers and co-workers in a confidential, secure corner of the Web. Ning lets users design free social networks that they can share with anyone.

8. Squidoo: According to Squidoo, “everyone’s an expert on something. Share your knowledge!” Share your industry’s secrets by answering questions and designing a profile page to help other members.

9. Furl: Make Furl “your personal Web file” by bookmarking great sites and sharing them with other users by recommending links, commenting on articles and utilizing other fantastic features.

10. Tubearoo: This video network works like other social-bookmarking sites, except that it focuses on uploaded videos. Businesses can create and upload tutorials, commentaries and interviews with industry insiders to promote their own services.

11. WikiHow: Create a how-to guide or tutorial on wikiHow to share your company’s services with the public for free.

12. YouTube: From subjects like, “How to dribble a basketball,” to naughty party boy “Corey Delainey,” everyone has a video floating around on YouTube. Shoot a behind-the-scenes video from your company’s latest commercial or event to give customers and clients an idea of what you do each day and how you like to do it.

13. Ma.gnolia: Share your favorite sites with friends, colleagues and clients by organizing your bookmarks with Ma.gnolia. Clients will appreciate both your Internet-savviness and your ability to stay current and organized.

14. Propeller: A fun source of information on pretty much everything. Add your articles. Promote and demote others articles.

15. Kirsty: A colourful website for articles, features and information on life, the universe and everything.

16. Urlesque: A internet themed, video clip, article posting and sharing website.

17. Netvouz: Netvouz is a social bookmarking service that allows you to save your favorite links online and access them from any computer, wherever you are.

Professional Social Networking Sites.

Join these online networking communities as a company or individual and take full advantage of recruiting and client opportunities, cross-promotional events, the chance to help out and more.

18. LinkedIn: LinkedIn is a popular networking site where alumni, business associates, recent graduates and other professionals connect online.

19. Facebook: Facebook is no longer just for college kids who want to post their party pics. Businesses vie for advertising opportunities, event promotion and more on this social-networking site.

20. Once you’ve acquired a group of contacts in your city by networking on, organize an event so that you can meet face-to-face.

21. YorZ: This networking site doubles as a job site. Members can post openings for free to attract quality candidates.

22. Xing: An account with networking site Xing can “open doors to thousands of companies.” Use the professional contact manager to organize your new friends and colleagues, and take advantage of the Business Accelerator application to “find experts at the click of a button, market yourself in a professional context [and] open up new sales channels.”

23. Ecademy: Ecademy prides itself on “connecting business people” through its online network, blog and message-board chats, as well as its premier BlackStar membership program, which awards exclusive benefits.

24. Care2: Care2 isn’t just a networking community for professionals: It’s touted as “the global network for organizations and people who Care2 make a difference.” If your business is making efforts to go green, let others know by becoming a presence on this site.

25. Gather: This networking community is made up of members who think. Browse categories concerning books, health, money, news and more to ignite discussions on politics, business and entertainment. This will help your company tap into its target audience and find out what they want.

26. Ryze: Ryze lets members organize contacts and friends; upcoming events; and even job, real-estate and roommate classifieds.

27. Tribe: Cities like Philadelphia, Boston, San Francisco, New York and Chicago have unique online communities on tribe. Users can search for favorite restaurants, events, clubs and more.

28. Ziggs: Ziggs is “organizing and connecting people in a professional way.” Join groups and make contacts through your Ziggs account to increase your company’s presence online and further your own personal career.

29. Plaxo: Join Plaxo to organize your contacts and stay updated with feeds from Digg,, and more.

30. NetParty: If you want to attract young professionals in cities like Boston, Dallas, Phoenix, Las Vegas and Orlando Fla., create an account with the networking site NetParty. You’ll be able to connect with qualified, up-and-coming professionals online, then meet them at a real-life happy-hour event where you can pass out business cards, pitch new job openings and more.

31. Networking For Professionals: Networking For Professionals is another online community that combines the Internet with special events in the real world. Post photos, videos, résumés and clips on your online profile while you meet new business contacts.

32. Naymz: A search engine optimised professional networking site which ranks out of ten, ones professional reputation amongst reviews from ones peers and those who know you.

Niche Social Media Sites.

Consider linking up with one of these Social Media Websites to narrow down your business’s target audience. You’ll find other professionals, enthusiasts and consumers who are most likely already interested in what your company has to offer.

33. SEO TAGG: Stay on top of news from the Web marketing and SEO (search-engine optimization) industries by becoming an active member of this online community.

34. Pixel Groovy: Web workers will love Pixel Groovy, an open-source site that lets members submit and rate tutorials for Web 2.0, email and online-marketing issues.

35. Mixx: Mixx prides itself on being “your link to the Web content that really matters.” Submit and rate stories, photos and news to drive traffic to your own site. You’ll also meet others with similar interests.

36. Small Business Brief: When members post entrepreneur-related articles, a photo and a link to their profile appear, gaining you valuable exposure and legitimacy online.

37. Sphinn:Sphinn: Sphinn is an online forum and networking site for the Internet marketing crowd. Upload articles and guides from your blog to create interest in your own company or connect with other professionals for form new contacts.

38. This one-stop news resource is great for businesses that want to contribute articles on a variety of subjects, from the environment to politics to health.

39. HubSpot: HubSpot is another news site aimed at connecting business professionals.

40. Tweako: Gadget-minded computer geeks can network with each other on Tweako, a site that promotes information sharing for the technologically savvy.

General Social Media Sites.

The following social media Websites provide excellent opportunities for businesses to advertise; promote specials, events or services; and tend to feature published and knowledgeable employees.

41. Wikipedia: Besides creating your own business reference page on Wikipedia, you can connect with other users on Wikipedia’s Community Portal and at the village pump, where you’ll find conscientious professionals enthusiastic about news, business, research and more. Get creative.

42. Newsvine: Feature top employees by uploading their articles, studies or other news-related items to this site. A free account will also get you your own column and access to the Newsvine community.

43. 43 Things: This site bills itself as “the world’s most popular online goal setting community.” By publicizing your company’s goals and ambitions, you’ll gain a following of customers, investors and promoters who cheer you on as you achieve success.

44. Wetpaint: If you’re tired of blogs and generic Web sites, create your own wiki with Wetpaint to reach your audience and increase your company’s presence online. You can easily organize articles, contact information, photos and other information to promote your business.

45. Frappr: Embed a Frappr map and guestbook into your company’s Web page so that you can pinpoint exactly how users find your site, discover in real-time what they have to say about your company profile and services, and create an “interactive, fun and engaging” spot for visitors.

46. Yahoo! Answers: Start fielding Yahoo! users’ questions with this social-media Q&A service. Search for questions in your particular areas of expertise by clicking categories like Business & Finance, Health, News & Events and more. If you continue to dole out useful advice and link your answer to your company’s Web page, you’ll quickly gain a new following of curious customers.

Job Sites.

If you want to secure high-quality talent during your company’s next hiring spree, you’ll need to maintain a strong presence on popular job sites like the ones we’ve listed below.

47. Mycareer: A popular source of jobs for the job hunter in Australia. Owned by Fairfax media who bring us the Sydney Morning Herald everyday. Post your CV for recruiters to find. Get detailed personality type information.

48. SEEK: Australia’s #1 recruitment, career and employment site. It has special sections for 100k plus executives and offers helpful tools and job hunting sector statistics.

49. If your firm wants to hire promising entry-level employees, check for candidates with college degrees.

50. Monster: Post often to separate your business from all the other big companies that use this site to advertise job openings.

51. Sologig: Top freelancers and contractors post résumés and look for work on this popular site.

52. This site “offers self-employed small business owners links to freelance & work at home job boards, self-promotion tips” and more.

53. Freelance Switch Job Listings: Freelance Switch is the freelancer’s online mecca and boasts articles, resource toolboxes, valuable tips and a job board.

54. GoFreelance: Employers looking to boost their vendor base should check GoFreelance for professionals in the writing, design, editing and Web industries.

55. Reach millions of candidates by posting jobs on this must-visit site.

56. Career Journal: The Wall Street Journal’s Career Journal attracts well-educated professionals who are at the top of their game. Post a job or search résumés here.

linking people to your business

blog: christopher copywriter’s blog


SEO Checklist for the Do it Yourself Business Professional



Internet Marketing.

By incorporating these essential elements into your overall marketing campaign, you will begin to see the cost-effective benefits of Search Engine Optimization.

1. Commit Thyself to the Process. SEO is not a one-time event. Search engine algorithms change regularly, so the tactics that worked six months ago most likely not work now or six months from now. SEO requires a long-term commitment in order to be successful.

2. Patient is a Virtue. SEO is not about instant results. Results often take months to see, and this is especially true if you are small company, and if you are new at doing business in the online world.

3. Ask a lot of questions when hiring an SEO company or Contractor. It’s important to know what kind of tactics the company or contractor uses to get you the results you desire. Ask about the techniques and practices they use. Ask if the techniques and practices they use are ETHICAL (White Hat) or UNETHICAL (Black Hat) . Then go online and do some research. Research the company, and the tactics they employ, etc.

4. Teach Yourself the SEO Way. If you’re an avid do-it-yourself (DIY) type, it’s important to become familiar with SEO and learn as much as you can. There are a million Web resources you can check out by simply googling “SEO Techniques”.

5. Install Web Analytics from the Get Go. You should have clearly defined goals in mind for your SEO implementation, and you’ll need web analytics software installed so you can track what works and what does not.

6. Build a Great Website from the Ground Up with SEO in Mind. Every business or entrepreneur wants to show up on the first page of Google or Yahoo, but consider asking yourself this: “Is my site a valuable resource for what it is I am offering? Are people going to come to my site to learn abut the product or service they want?” If not, make it so. Remember “Give” is the new “Take” when it comes to marketing yourself on the web. Give users relevant information and present it in clear and concise language that’s easy to understand.

7. Consider the Benefits of a Sitemap. Spiders will not index pages they cannot crawl. A site map helps spiders locate all of the important pages on your site, and helping them understand your site’s architecture and navigation will only serve to get you a higher rank.

8. Make SEO-friendly URLs. Use keywords in your URLs and file names, such as’t over do it though as search engines are always looking for spammy text and spammy links. If you look like spam, then expect to be treated like spam.

9. Keyword Research at the Start of the Project and Throughout the Life of your Business. Continual Keyword research is what brings you customers and visitors that convert to sales. There are seveal free versions to use like Keyword Discovery or WordTracker, and Google’s AdWords Keyword Tool,

10. Open a Pay Per Click (PPC) Account. Google’s AdWords and Yahoo’s Search Marketing are a great way to get search volume for your chosen keywords, but they cost money to use them. If your budget allows for them, then by all means use them! If you have the budget, it’s worth the investment. If you are looking for instant visibility and traffic, then this is a great option. Note: PPC Campaigns are not a “set it and forget it” solution. You must consistently monitor it or else you can risk wasting a lot of money. PPC Works well if you understand how it works.

11. Always Use Unique and Relevant Title and Meta Descriptions on Every Page on your Site. The page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The meta description tag won’t help you rank, but it will often appear as the text below your listing in search, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing.

12. Write for Users First, Search Second. Google, Yahoo, etc., have spider bots crawling the web constantly, but spiders and crawlers do not buy from you nor do they sign up for your newsletters. These are all human functions so keep humans in mind when writing articles. Nothing makes you look worse than writing an article that’s hard to read or uninteresting because its so full of spammy text or redundant text. I used to work for an SEO company here in Los Angeles that was always trying to get me to write spammy text and use UNETHICAL SEO Practices and I remember hearing the Project Manager complain on a daily basis that Google hated us for our practices(well, I refused to do it, so it wasn’t me). I was eventually laid off (Supposedly because of a bad economy, but I think it was because they were using UNETHICAL practices in SEO which I refused to do) and we just didn’t meet eye to eye. I was pretty relieved to say the least when we parted ways and business has been great for me since I left that company. I learned a lot back then and I learned that sticking to my principles has given me a very strong edge in the LA marketplace. At any rate, keep content readable.

13. Create Great, Unique Content. If you’re selling the same product or service that 100 other retailers are selling, and everyone is using the standard manufacturer descriptions, then this is your time to shine. Write your own product descriptions, using the keyword research I mentioned earlier in this article to target actual words and phrases that searchers use, and make product pages that reflect that. Another important point to consider is whether you are a retailer, service provider, writer, artist, etc., great content is a great way to get inbound links from others for free.

14. Use your Keywords as Anchor Text When Linking Internally. Anchor text helps tells spiders what the linked-to page is about. Links that say “click here” do nothing for your search engine visibility.

15. Build Links Intelligently. Submit your site to quality, trusted directories such as Yahoo, DMOZ,, Aviva, and Best of the web. Seek links from authority sites in your industry. If local search matters to you, get links from trusted sites in your geographic area—the Chamber of Commerce, etc. Analyze the inbound links to your competitors to find links you can acquire, too.

16. Start a Blog and Participate with Other Related Blogs. Search engines, Google especially, love blogs for the fresh content and highly-structured data. Beyond that, there’s no better way to join the conversations that are already taking place about your industry and/or company. Reading and commenting on other blogs can also increase your exposure and help you acquire new links. Put your blog at so your main domain gets the benefit of any links to your blog posts. If that’s not possible, use

So here are several things to get you started in online marketing. While this is not a complete list, it will get you well on your way to becoming more visible in search.


Software Application Development VS Web Application Development


intelligence small business software open source

Internet has slowly taking over as something important if not part of our life. Most of us need the internet connection for majority part of our life, be it for studying purposes, doing researches, work related stuff and some of us have even venture into ecommerce as well as shopping just in front of the computer monitor screen. The Internet has made our life so easy that businesses started to mushroom without the need of much capital unlike traditional businesses. What is more important, side business like web site hosting and software development house are also mushrooming out of nowhere.

Software development is no longer like previously whereby most of the software development is done offline and the applications are not portable to from one to another platform. Because of this reason, some are slowly moving towards web development as developing web application can cheaper or on par with the software application.

Web development company is also like a software development house, but this company will design and develop ecommerce websites or web application according to the customers need. Ecommerce website or web application that the company developed has to be able to support multiple platforms ranging from Internet Explorer, Firefox, Chrome and even Safari. By supporting multiple platforms, target audiences will not be fixed or limited to use only certain browsers, thus in the long run will generate more traffic and community of the ecommerce website or the web application.

With smartphones slowly a trend, web application or ecommerce website must be supported to mobile platforms as well – thus coding is tedious as programmer must write a function using shorter code.

Tags: intelligence, small business, software, open source, sem, seo, web development, wordpress, wordpress themes, domain names


The 3 Keys To Business Success in 2010 And Effective Preparation for 2011


Our insurance marketing agency sees signs that the economy is improving. My contacts in a variety of industries seem to echo this sentiment and share varied and sundry examples indicating that conditions are improving.  Many experts believe that 2011 will be a positive year for growth and productivity. That being said, the real question is whether or not your business will be poised to take advantage of the opportunities in 2011, aside from the rising tide theory with the incoming improvement in economic currents raising all boats.

Many businesses have been hanging on, waiting for these improved business currents to arrive and revive their ailing pipeline.  These businesses will first need to return to stability before attacking the marketplace for growth.  Unfortunately, many of them will be too late to the party and simply watch as more prepared competitors zip past them and latch onto more than their fair share of opportunities.

Our own organization was very fortunate to post record sales numbers in 2010, in part because we are in a leading edge space, focusing on web marketing, SEO and social media marketing, but also because we utilize these tools to constantly fill up our own pipeline, and verticalized to ensure our message was on target for our prospect market. This is not an attempt to brag about our results, but to share how we were able to achieve them and how we intend to optimize our opportuntieis in 2011. We believe there were three keys to our success:

  • Thought Leadership – We invested time and budget to advance our technology, resources and people.  We also invested in the cultivation of new products and solutions. By consistently delivering cutting-edge solutions to our clients, we have developed thought leadership in our space.  People now seek our advice and opinions, often as the result of our internet content which we post on a daily basis.  This can be achieved in nearly any industry with any product/service/solution, paritcularly if vertcialized expertise is clearly demonstrated. In our case, we work exclusively in the insurance agency marketing and insurance agency leads verical.
  • Social Media Marketing – A few years ago, a marketing person suggested that all salespeople should be present on LinkedIn and Facebook.  I responded by saying that I am employed and engaged, so I do not need social media to find a job or a date.  Over time my opinion changed, and my actions followed.  In 2010, 30-35% of our sales will have come from social media sources.  In 2011, we anticipate that will increase to 40%.  If you are not pervasive in your social media efforts and exposure, you are losing ground to a competitor.  If you lack the time or expertise to accomplish this – find a partner who can.
  • eMarketing & Web Seminars – Creating an outbound marketing program that builds a foundation for the future is paramount.  We choose eMarketing and web seminars to accomplish this.  Over time, we have developed a following within our target market by offering monthly, educational, complimentary web seminars.  Concurrently, we have built an email database of thousand prospects.  Many of whom indicate interest, respond regularly and ask questions when we send messages.  This is a long-term outreach program that will generate prospects in perpetuity.

Succesful execution of the items noted above yielded record results for our organization in 2010 – and it has prepared us to take full advantage of future economic growth in 2011, or whenever it may arrive. We think this approach worked for us and can work for any small B2B business.


Public Insurance Adjuster’s Swerling Milton Winnick Hire 451 Marketing to Launch Search Marketing Campaign


Boston Marketing Agency 451 Marketing has announced that Swerling Milton Winnick (SMW), New England’s premier public insurance adjusters, has hired the Online Lead Generation firm to launch a six-month search marketing campaign that incorporates both Search Engine Optimization (SEO), and pay-per-click advertising (PPC).

“Swerling Milton Winnick has over 100 years of experience in the insurance claim business, and we are excited to help them ensure that their web presence is as formidable as their impressive reputation,” says 451 Marketing Founding Partner, AJ Gerritson. “Our expertise in new media communications and web strategies will be reflected in the SEO campaign that we have designed for SMW.”

The Inbound Marketing team will ensure that SMW’s website is highly ranked in search engine for key terms, by making changes to the site’s URLs, title tags, content and code structure. To supplement these efforts, the 451 Marketing team will launch a PPC program that will drive further qualified traffic to the firm’s website.   

About Swerling Milton Winnick
With more than 100 years of insurance claim experience, Swerling Milton Winnick has helped thousands of people obtain insurance settlements to cover property damage or loss. The in-house team of professional adjusters has the expertise and knowledge to ensure your property or business interruption claim is handled with the utmost attention to detail.

About 451 Marketing
451 Marketing is a Boston-based communications agency that specializes in social media marketing, public relations, and creative development. The agency creates and implements customized communications campaigns for mid-size to large companies geared towards generating highly qualified business leads. Core competencies include: search marketing (SEO and PPC), social media marketing, traditional and online public relations, search leveraged public relations, Web 2.0 integrated website design and development, content development, and CRM integrations.


Advantages Of Flash Website Design


Web is packed with billions of websites related to millions of categories and hundreds of websites are added into each category every day. Some categories have thousands of websites so the competition is naturally stiff. Your website should stand out from the rest in some capacity in order to be seen. If it does not stand out, it is bound to get lost in the dust of those websites that do. Period!

You must’ve seen some eye catching animations at various websites and wondered how such images and animations could be created. Well, Flash is the answer. Flash is a very popular website design technology in the world due to its ability to create high quality and light weight animations, images and website layouts. Every web surfer that has even a tiny bit of knowledge about web design technologies would know of Flash because of its widespread application. One of the primary reasons of using Flash to design websites is its ability to increase the visibility of the websites manifold, by making them stand out, as compared to other design technologies.

Flash is used to design animated images, marketing ads, banners, movies, online tutorials, presentation and to give other high quality visual effects to a website. A dull looking website with lots of text and static images can be turned into a fun and interactive website with the aid of Flash. Although a website can be entirely made in Flash and it will look good too, however, from search engine optimisation point of view, it’s not a good idea to design your website completely in Flash. Ideally, your website should have a blend of Flash animations for visual effects and HTML for SEO purposes.

Flash enabled website layout gives that extra graphical feel, visual effects, animations and an interactive multimedia look and feel to a website that would otherwise simply not be possible. Flash has unlimited potential to produce great looking website designs. Having Flash banners and Flash intro at your website is almost vital in today’s competitive Internet environment. You have to stand out to be seen and appreciated.

Professional Flash website designers are high in demand all over the world due to their ability to play with Flash to produce unimaginably eye catching designs and animations with integrated sound effects. Flash designs, templates, animations and other Flash applications can be easily integrated with HTML to embed into websites.


Benefits of Social Media Optimization for Websites


Although it has been around for sometime in our society, social media optimization (SMO) is a new concept in the field of website marketing. Men are social creatures and have a craving to stay with like-minded people. These like-minded people form a group and eventually lead to a society. Similar concepts are followed in the online world.

Previous Techniques

Previously, online marketing techniques were different. Webmasters used different SEO techniques for getting top ranks in search engines. High rank made it a possibility for their website to come in the visibility of their desired audience. Eventually, it could lead to monetary benefits. However with social media optimization, you can reach every corner of the globe both as an individual and a company.

Single Platform For Dissimilar Business Minds,, Furl, technorati, digg, and similar other online social forums provide us with an excellent opportunity for promoting businesses in a methodical manner. The cliché behind the success of these types of websites is their ability to accommodate different types of business minds on a single platform.

Platform For Harnessing Your Business Skill

These domains allow intermingling of two different people having similar interests and business needs. Business owners can earn valuable tips from different posts, which are put up by experts of their field, for improving their business strategies and eventually making the desired profits. Simultaneously, they can post their own problems for getting solution from these experts.

Affordable Method Of Globalizing Your Business

Apart from finding out tips, SMO helps business owners in making their products affordable and the company name visible to the global market. In return, they get clients in large number from the same forum and through the reference of the former. Henceforth, you are making friends and extracting cash from similar location at the same time.

Social media have changed the entire networking field from top to bottom and have brought the whole world to just the click of a button. If you have the desire to promote your business with minimum or sometimes no investment, SMO is the perfect ingredient for your recipe.


Trends to follow in Digital Marketing


Digital Marketing is a dynamic field. It constantly changes every day with a rapid speed and that is evident through the trends that we as a Digital Marketing Agency keep a track of on daily basis. In this cut-throat competitive world where there are so many agencies coming up on a daily basis, people are also alert and updated. They only want to work with the innovative and top notch branding agency who keeps a watch on Digital Marketing trends. In order to be consistent and for maintaining our success rate we as a top digital marketing agency identify all the current trends and try to capitalize on the some. Below are some of the strategies that best digital marketing agency follows:

Marketing through Mobiles :

We see a mobile in every hand these days! Don’t we? Mobile is today being used by the masses and thus should be targeted by the marketers on a priority basis. Being completely compact, easy to carry and accessible, the frequency of content that people read on a mobile is much more than they read it on laptops or computers. Google has specially mentioned in their various press conferences that to facilitate search engine optimization on mobiles is their main criteria. Thus we as the best SEO company in Gurgaon focus on content that is readable on Mobile phones.

Spreading the content on Social Media

We have vast experience as a Social Media Marketing Agency and thus we know the kind of power that content has! Content is basically fire that ignites all the Social Media platforms like Facebook, Instagram, Twitter, Snapchat and so on within seconds after it gets posted! Content is basically a bait that is used to catch the audience attention. Every platform has it’s own set of trends and followers. Being the top Social Media Agency, we focus on powerful content and then drain all our resources in spreading it like a forest fire on Social Media Platforms. Always remember that the content that you post on LinkedIn must have both formal and professional tone unlike Facebook and Twitter. 

Video interaction with audience

Today do you have time to read a lot of content? Do you prefer reading a novel or prefer watching a movie made on the same? The answer is unanimous! Movies! In this always running time, people have hardly got the time to sit back and read the content that is on Social Media Platforms. But the video that they see not only entertain them but also stays in their mind for a longer period of time. So, always focus on making and posting videos that are both engaging and entertaining! This generates much more audience traffic.

Pay for what you promote

In the yesteryears people spent very less on online marketing. But today the scenario has changes. We as a PPC Marketing Agency have observed the trend where marketers and brands invest a lot of money and resources to promote their products or services on various Social Media platforms. With this they target specific audience and specific demography which yields them fruitful results!

Do you have any other trend on mind that we missed? Do let us know!


Web Copy Writing and Web Development


Copy Writing for Online Success
Web copy writing via outsourcing is the best way to ensure that your website is complemented by impeccable English and refreshing writing style. Outsourcing provides benefits such as cost-effectiveness, efficiency, and professionalism, at the same time granting the businessman a welcome break from HR and operations management regarding web copy writing tasks.

When visitors study a website, they do not focus entirely on the web layout, pictures, and animation integrated into the main page and hyperlinks. The text content of a website is its heart. The text content should be competent enough to hold the visitor’s attention span, or better yet, attract search engine hits. Once a visitor visits your site because of a search engine referral, he or she would scour your site for more keywords pertaining to his area of interest, which will most likely point to one of your products or services.

Web copy writing can also be augmented by other services such as web design and animation, all geared towards a competitive marketing website presentation. Nothing is more attractive to prospective clients than website text augmented by a professional user interface and an excellent assortment of pictures and animations. By utilizing web copy writing via outsourcing, marketing websites are granted better marketing opportunities by online popularity and dominance.

Whether the visitor is a prospective client or not, satisfaction should always be guaranteed by your website’s text content. Boring style of writing, incorrect grammar, and a not-so-professional tone will surely decrease your stie’s popularity, and adversely affect your online marketing opportunities.

Web copy writing produces text which aims to appeal to your product or service’s target market. Aside from applying a professional writing style, the outsourced online writers also fine-tune the content of your website text, making sure that the features and benefits of your product or service are highlighted in order for it to appear on search engines. Web copy writing also involves research on how to render your website text unique against a backdrop of similar websites by applying Search Engine Optimization, or SEO writing techniques.

Web Development Towards Outsourcing

Because of the widespread influence of internet transactions nowadays, businesses have sought ways to further their products and services in the World Wide Web. The integration of the business world into websites, forums, and blogs postings has heralded the expansion of marketing opportunities. From traditional spreadsheet and billboard commercials, promotional materials have evolved into virtual ads where influence is not measured locally, but internationally. When a product or service garners online popularity, it is often the result of an impressive presentation of online marketing materials such as the company website and ad concepts. In order to successfully gain online dominance, businesses should be well-equipped with web development tasks in order to effectively further its reputation via the internet. Web development involves the tweaking and enhancement of online marketing materials consisting of the company website and ads.

Web development is a highly technical field. Programmers often charge their employers with hefty sums. For cash-strapped, small-time companies looking for web development solutions, a fresh alternative exists in the form of web development outsourcing. Locations in countries such as India and the Philippines have offered web development solutions dealing with web programming languages such as ASP, PHP, CFM, .Net, Flash, B2B, and B2C. By utilizing these online resources, a company is able to boost its online marketing campaign and improve the quality of its website and ads. The more people who take notice of the client’s online marketing materials, the more chances of profit and success.

Web development solutions via outsourcing offers premium benefits for clients who seek to avail of high quality yet cost-effective means of improving his chances of business success online. The client is granted savings in time and manpower. Web development outsourcing packages, aside from providing highly-qualified personnel, also provides HR and operations management which will supervise the flow of operations.

Web development, when combined with outsourcing, can greatly improve your business prospects and help you climb the ladder of profit and success.