Effective Content Marketing Strategy for Small Businesses

Content Marketing

In this digital age, content marketing has become one of the most powerful tools for connecting with your targeted customers. Inbound marketing combines search, and social media services to exhibit your insight so as to draw more audience to your website. Top enterprise brands rely on content marketing agencies for their marketing strategies to execute on a global stage and stay organized.

Many content marketing companies have sprouted up the marketing strategies to help brands educate and earn the trust of the audience. That’s why more than 80% digital marketing professionals advise business owners for strategic marketing in the year 2017 that will help increase sales and growth.

Why Content Marketing Strategy.

• Less expensive

• Enhance brand awareness

• Generate traffic to your website

Content marketing is a process that requires regular, consistent delivery of focused content to increase your visibility and demonstrate your expertise. It’s important to document your marketing strategy that should include your goals, research, tactics, and metrics to get useful results.

Below there are some points to go through that will make your content as the center of your digital marketing strategy.

1) Make an authentic brand story

Create content about your product or services that meet your customer interests, needs, and expectations. It is the most important part of content marketing strategy that helps to connect with your potential clients.

A brand story must be real, authentic, and honest that describes your company existence, product description, brand names, titles, and taglines.

If you don’t have a brand book or formal rules for preparing a brand story, begin by looking into similar brands over the Internet.

2) Build brand awareness

You can build brand awareness by highlighting the features and benefits of your product through marketing contents and promoting it on social media sites and other business sites.

Writing fresh contents on your website or blog, creating infographics content, videos, animations, etc. are some of the practical ways that can drive-in traffic or convert the visitors on your site.

3) Effective content marketing formats

While creating content, you should know the topic to write, and the format to use for business success. The content marketing formats contain the full range of contents used to resolve the customer issues at each stage with detailed information.

Some of the marketing formats like blog posts, articles, reviews, video contents, newsletters, whitepapers, eBooks, etc. are very helpful in attracting new customers and closing leads.

4) Monitor your sales performance

Without appropriately measuring outcomes, you can’t know whether your marketing strategy for content is working. You can’t see the mix-ups, and can’t even recognize your chances.

There are several content marketing metrics to focus on like website traffic, links, likes, shares, comments, sign-up, downloads and lead conversion.

By measuring the right metrics on-and off-site content, you can easily set your objectives and desires and see the content marketing results.

5) Paid Content Promotion

Paid advertising platforms allow you to promote the content to a particular group of audience, qualified drive-in traffic, and leads, and develop your customer base. Paid ads are expensive and help you generate high ROI.

Some of the paid advertising methods that used for promoting contents are Facebook advertising, Google AdWords, LinkedIn, Twitter, email newsletters, events, etc.

Promoting your content via paid media or ads can help the targeted audience to notice your contents that result in better conversions.

Conclusion

Marketing will see a change towards being more customer centric rather than conceptual. People are getting hammered thousands of times a day by marketing now, and we need to make it accurate and relevant for them to take interest as well as actions. We are looking to find the niche market our customers are in rather than focusing on only what we do. These are some of the content marketing strategies that can help your online business presence.

The Advantages and Disadvantages to Directory Submissions

One major advantage of directory submission is that it is an easy and rapid way to create link dispersion on search engines without needing to spend too much. Other advantages of directory submissions are:

1. For Permanent Listings: Many SEO specialists and professional SEO consultants consider that older links are of huge importance to search engines and they supplement not only the ranking value of your domain, but also amplify the resale price.

2. Anchor Text: You need to select skilled SEO writers to write good SEO articles for your content to ensure that you rank top in search engines.

3. Screenshots: Quality web site directories and SEO service providers offer automatic screenshots for your web site to help you provide referral visits to your web site.

4. Deep Links: They are exceedingly helpful, if obtained from certain professional SEO services. Web sites with deep links are likely to perform much better than other web sites lacking them.

Disadvantages of Directory Submissions

Of the comparatively few disadvantages of directory submissions, one common disadvantage is that directory submissions are lingering and tiresome. Hence, do some additional work to optimize your web pages or content according to SEO editorial and SEO copy writing guidelines and then select the proper directories for submission.

As search engines adore web sites, which have appropriate inbound one-way links also known as backlinks, these web sites get special treatment during assortment. Hence, when you submit your web site to directories, it is vital for you to select the most appropriate category for your web site.

Next, avoid bulky submission services, as it is very difficult to check the quality of such directories. In addition, there is no assurance that your web site will rank among these services.

Remember that directory submissions are a long-term SEO strategy and not a link strategy. Hence, do not expect extreme inbound traffic from your directory submissions, but instead have patience.

There are several advantages of directory submissions but it is a time consuming task. However, software may help to quicken the process, but you still need to supervise the process.

Overall, there are more advantages than disadvantages to directory submissions, and your web site will hugely gain from a well-studied plan of submission.

Technology Trends That Will Dominate 2017: Big Data, IoT, AWS and AI

Technology has remarkably changed the way we live today, there is no denial to it. Compared with our ancestors, we stand far away from them in using different technologies for our day-to-day works.

So many technologies are developed in the past couple of years that have revolutionized our lives, and it’s impossible to list each of them. Though technology changes fast with time, we can observe the trends in which it changes. Last year, 2016 had bought so many fresh innovative ideas and creations towards automation and integration etc., and this year 2017 is expected to continue the similar kind of trend.

In this article, we are going to discuss some of the notable trends for this year, which will make us look beyond the horizon.

Gartner’s 2016 Hype Cycle for emerging technologies have identified different technologies that will be trending this year. The cycle illustrates the fact how technology innovations are redefining the relations between the customer and marketer.

This year, Gartner has identified Blockchains, Connected Homes, Cognitive Expert Advisors, Machine Learning, Software-defined Security etc. as the overarching technology trends, which have the potential of reshaping the business models and offering enterprises the definite route to emerging markets and ecosystems.

#1. Blockchain

Popularly known as ‘Distributed Ledger Technology’ for both financial and non-financial transactions, is one of the mystifying concepts that technologists could only understand to the fullest. Various advancements in blockchain have helped many people and more businesses in 2016, to experience its potential in banking and finance industry. This year, it is anticipated that blockchain technology would go beyond just banking sector, helping the start-ups and established businesses to address the market needs with different application offerings.

#2. Internet of Things & Smart Home Tech

With the advent of IoT, we are already eyeing the world of inter-connected things, aren’t we? Our dreams of living in smart homes are met to a certain extent in 2016. So, what is stopping us from fulfilling our dreams of living in smart connected homes?

Well, the fact is that the market is full of abundant individual appliances and apps, but only a little amount of solutions integrate them into a single, inclusive user experience. It is anticipated that 2017 will notice this trend to undergo a big step towards fulfilling our dreams.

#3. Artificial Intelligence & Machine Learning

In the recent times, Artificial Intelligence and Machine Learning have taken the entire world by storm with its amazing inventions and innovative technologies. By observing the on-going advancements in this field, it will be no longer an imagination to experience the world where robots and machine will dominate the society.

Last year, we have witnessed the rise of ML algorithms on almost all major e-commerce portals and its associated mobile apps, which is further expected to spread across on all social networking platforms, dating websites, and matrimonial websites in 2017.

#4. Software-defined Security

In 2016, we have observed a significant growth for increased server security. Many organizations have started recognizing the significance of cybersecurity to enable their move of emerging as digital businesses. The growth of cloud-based infrastructure is causing a great demand for managing unstructured data, and moreover, the lack of technical expertise and threat to data security, are the key factors hindering the substantial growth of software-defined security market this year.

#5. Automation

Automation will be the mainstay throughout 2017, the coming years will be transformative for IT industry, enabling the automation of human performed tasks. When Machine Learning is combined with automation, the marketers are likely to witness wide business opportunities with enriched market results.

#6. Augmented Reality (AR) & Virtual Reality (VR)

AR and VR transform the way users interact with each other and software systems. The year 2016 has experienced path-breaking steps in AR and VR technology.

With the launch of Oculus Rift, the market had received an overwhelming response from the users, making way to a plethora of VR-based apps and games. Further, when Pokémon Go was released, it has completely re-defined the definition of gaming experience. It was one of the most profitable and downloaded the mobile application of 2016.

The response AR and VR technology has received last year was farfetched, and it forecasts that the world is ready to adopt this trend to the next levels in 2017.

#7. On-Demand Services

From the last few years, the global market has been experiencing a great response for on-demand services. Thanks to the start-ups like Uber, Twiggy etc. that started the fleet of offering on-demand cab services and food delivery services on just a few clicks. This trend has triggered the development of various mobile apps, offering multiple on-demand services on the fingertips. Though these services were limited to definite regions, it is forecast that it will reach to maximum locations in 2017.

#8. Intelligent Apps

Intelligent apps include technologies using personal digital assistants (PDAs) that have the caliber of transforming the workplace into more interactive, with effective communication. Using AI technology, service providers will concentrate on the autonomous business processes that will utilize the big data tools to the fullest, towards enhanced customer experience levels.

#9. Humanized Big Data (Visual, Empathetic, Qualitative)

From the last couple of years, Big Data has been the great topic and have created a large buzz in the global market. The intent is that mass amounts of collected data – which we have access to – can assist us in every little thing i.e. from planning advanced medical treatments to deploying exceptional business promotion strategies.

Big data’s biggest strength is its quantitative and numerical foundation, which is also a major weakness. By experiencing the success Donald Trump had in USA elections, there arises a big question mark on the Big Data analysis and its practice in decision making. It is anticipated that big data in 2017 will undergo major advancements, which will help the marketers to humanize and seek empathetic, qualitative bits of data for projecting it in a more visualized manner.

What do you think of these emerging trends?

Most of us know that making assumptions is generally a puzzling feat, but to literally predict something related to future technology in a course of a year time is a futile exercise. There may be additions to the above-listed trends, but the ones mentioned are most likely to draw market attention in 2017. This forecast will certainly help the marketers to plan their future business strategies and to deploy right resources who are having proven expertise in these technologies.

Expert Tips for Success in Digital Marketing

Here are a few expert tips for successful digital marketing:

1. Adopt a Data-Driven Strategy:

In recent times, there has been an increasing trend of organizations working consciously with data-driven business strategies. These strategies can be considered as one of the evolutionary steps in the history of marketing. The data collected can be utilized to organize and achieve business objectives. Likewise, to build considerable ROI, Digital Marketing promotes data-driven strategies.

Every organization can have a different strategy as there are various types of data and also the channels through which they can be collected. To collect first-hand data, organizations can conduct internal market research through mobile survey, email campaigns, open survey etc. and learn about the current marketing trends. Organizations can strategize to decide the kind of data required and the most suitable way to acquire it.

2. Create Engaging Content, not just Quality Content:

Content rules the world of Digital Marketing like a King. Search engines like Google reward only those content pieces, blogs or images which do not compromise on quality and have greater engagement. However, along with the quality of content, the quantity of content must also be focused upon for engagement. In other words, for engagement, short blogs, images gif and relevant articles must be shared. The content posted on all the mediums must be such that the audience would share across their social networks.

The premium content styles like e-books, e-guides and presentations are measured slightly differently, through the number of downloads and link clicks. Hence, it is necessary to develop engaging content to improvise and learn from user feedback.

3. Introducing Visuals to Strengthen Storytelling:

Videos are found to be more engaging and digital marketing revolves around creating engagement. According to a report by Ascend on Video Marketing Strategy Survey, organizations are now working closely with moving pictures to create excitement among the audience.

Regardless of the motive to develop graphics or videos for the website, blog or social media, they are essential marketing tools which can attract engagement and help in the achievement of business goals. The key to Digital Marketing is effective storytelling and projecting the product or service to the prospects using attractive communication across all channels.

Since videos and images have their own search index in Google and YouTube, which can be given a helping hand in term digital marketing and business development. So it is necessary to work on visual storytelling, infographics, and unique video content to create more audience engagement onto your website or other channels and networks.

4. Build personalize marketing:

Personalized marketing helps in the success of the marketing through effective targeting. The key to content’s success is determined by the preferences and needs of the targeted audience. The audience gets a personalized experience where the product and service are based on their requirements.To get a better ROI, marketing must be targeted appropriately.

Are Affordable SEO Services A Safe Option to Grow Your Business Online?

SEO is a long term collection of services which are used to boost your brand and ensure you are seen by the top search engines and your clients. It helps you move up the ranking in search results using a variety of methods from keywords to links. The problem is that many companies try and manage this on their own and it is a full time job that requires ongoing monitoring and amending to ensure that you are not compromised and drop in ranking at any time.

Can you afford it? This is the question on all companies lips, but the good news is that good quality SEO services can be affordable and they do not need to break the bank. That being said, as long as you feel confident with the internet marketing specialist you have chosen, then price will not be a factor at all. Most of the top SEO companies will provide you with competitive rates that you can manage into your marketing budget.

Even if you find affordable SEO services, you will want to ensure you are receiving the best quality service. The company you choose should have extensive industry experience of a minimum of ten years. They should provide a host of internet marketing solutions to assist you in achieving your online marketing goals.

They should have passion and this should shine through in the design of their website, the services they provide and how they treat their clients. A good sign is to identify the type of companies they have worked with. Maybe even go through some of their past work to identify if you feel they are passionate enough to push your brand forward in the future.

Any SEO services provider you choose offering affordable prices should have an outstanding track record. You mustn’t be shy to ask them about this and they should be more than happy to show you their statistics. You should be able to see the increase in their clients ranking over tie. Remember search engine optimization doesn’t provide overnight success, it is a long term project that will provide you with brand visibility, increased customer base and improved online revenue moving forward.

In addition to this, they should have a decent sized customer base. Don’t be put off when you hear an affordable SEO service provider has more than three hundred active customers. This should be a feather in their cap. There is a good reason why they have this many customers to start with. You can ask them about their own team size and how they manage the demand to ensure you receive the level of service that you deserve and expect.

Further, you will want to identify their customer retention rate. Another very important thing to take note of when making use of affordable SEO service providers. Ideally the company should have a very high customer retention rate of ninety nine, if not one hundred percent. This means that they are providing all those hundreds of clients with the results that they need, which is why they are still with this top quality SEO services provider.

Finally, any affordable SEO service provider should be focused on your company, your needs, your industry and your clients. Everything they do for you should be tailored to your business to ensure your success in the long run.

How to Generate MLM Success From Your Blog

Does MLM success sound great and do you want to do it without spending money on paid advertising? You can through content marketing. Blogging is only one form to use to talk to your prospects. Good content is in demand, from how to’s to deep articles on career issues. While paid advertising is fine, your audience wants something with substance. You can provide this nourishment in many different forms. Such forms include blogging, videos, articles, infographics, guides and much more.

Personality and quality equals MLM success

Connecting with audiences is achieved through content. Your personality mixed with education will attract prospects, unless you don’t promote it. Crafting good articles or guides takes time and patience. You will need to base your marketing off a buyer persona. For the sake of this material, it will be referred to as a prospect profile. This profile is based on real data and it personifies your average marketing audience. It is suggested to have more than one.

MLM success is a goal to work towards. By creating educational content that pulls gently on the viewer, you can have follow your path towards closing the opportunity. Your personality and style will have a significant impact on the materials success or failure. Blogging is one of the easiest ways to build self-confidence and readership. It may take a while and lots of promotion to see a return.

Blogging for MLM success

Your blog can create MLM success for you. There are many different technical areas to cover. The two biggest areas that you should focus on before writing are the story idea and the layout. The stories that you create should be helpful. The best ones are based on real life experiences. They offer wisdom and help solve a singular issue. All content should stay focused on your prospects issue.

As you gain experience in writing or designing content, you will see your MLM success grow in some areas, probably not in the financial department, but don’t give up. The data you track is just as important as the content you create. The layout of your text or graphic is the other element that you need to focus on. Jumbled blog posts will push readers away. Break up your paragraphs carefully. Try not to go over eighty words per paragraph. Small paragraphs allow the reader to absorb your material easier. Use sub headings to break up important parts of your content

Changing Times for Digital Marketing Services Companies

Recently, I’ve been thinking a lot about the ever-changing landscape as it relates to online marketing and the services that entrepreneurs and corporations purchase from digital marketing services agencies.

In recent times, many of you might remember the news concerning a number of corporations that pulled advertising dollars away from YouTube, leaving a number of prominent YouTube content creators very upset about decreases in income – and I’m sure Google and YouTube were not pleased about the situation either.

I then read where Proctor & Gamble, a huge investor in digital marketing globally, recently cutback over $140 million dollars USD on digital advertising due to ineffectual online ads. Why were they saying these ads were ineffective? Their two greatest reasons cited were that many of their ads were ending up attached to content of objectionable quality, which means that YouTube was not able to discern which channels were good locations to place these ads and companies were getting their names and ads associated with content they did not want to be in any way related to. And secondly, many of their ads were falling into channels and spots where “bots” were looking at the ads instead of human eyes. And bots do not spend any money on products so these advertising dollars were just being thrown away.

The funny thing was that after these advertising cuts had occurred, virtually no loss in sales or business growth were noticed by these corporations. The only thing to change was the increased percentage effectiveness of advertising spend relating to sales.

JP Morgan Chase in March reduced the 400,000 sites it had been allowing ads to be placed on down to only about 5,000 pre-approved sites and, as quoted by their Chief Marketing Officer, Kristin Lemkau, to the New York Times: “we haven’t seen any deterioration on our performance metrics” since the change.”

Over the past several years, we have seen corporations make steady moves away from spending money on TV advertising in the direction of digital advertising because quite frankly, a great many more leads per dollar spent were attainable online. Many digital marketing firms enjoyed dramatic growth over just a few years due to this windfall of media spend money coming in.

For a time, it was utopia but now corporations are learning as is evidenced by the examples above. They are now creating the statistical charts and graphs they need to show their management teams how effective their media spends are. And they are now able to discern where their bang for the buck just isn’t there and to drill down on those statistics to figure out why – which is why you are now seeing these cutback types of moves occurring across the corporate landscape and the statements being made as to why the cutbacks are occurring.

To obtain the media spend capital from these corporations today, it is becoming more apparent that digital marketing services companies had best be prepared to show statistical evidence that the money spent will engender the financial returns anticipated. And as a marketing firm, you will need to be able to start answering questions about how you can manage their funds so that real people and not bots are viewing the ads being placed and that the ads are being placed in quality places, attached to quality content. If you can’t, you may end up being cut just like the 3,500 websites got cut that had been profiting from JP Morgan Chase advertisements.

In summary, it is getting tougher to be a digital marketing firm these days and it will come to be even more so. Online marketing services companies will have to do more due diligence as they find places to spend corporation advertising budgets. And more due diligence means more work which will cut into profit margins. However, if you want to stay in business over the longer term, this something you are going to have to get good at. Those that do, will be picking up additional business from advertising firms that don’t.

Scalable & Reliable Digital Marketing Strategies for Businesses – SEO and SEM

Today, worldwide companies know about the concept of digital marketing, SEO and SEM, as well as how they deliver their results in an effective manner. In fact, the importance of these services is very high and outcome is quite scalable; these services not only support businesses, but also allow them to achieve their objectives in a progressive fashion. These approaches when applied in a strategic manner display great results that can elevate the level of businesses and allow them to savor success. It goes on and one and strengthen the overall presence of a website.

These services are specifically designed to deliver the power of online significance and enable businesses to develop and manage their online customer database that can help them to perform effectively. In fact, today, SEO alone helps business websites to transform rapidly and grow drastically in a seamless manner.

Digital marketing experts constantly monitor the progress of website through various tools from analytics to ranking tracking tool. They not only handle the online optimization tactics, but also handle extensive databases, as well as growing volumes of transactions. They also allocate budgets and fuel their strategies to make analyze progress. They specially gear up their SEO efforts along with social media accounts for that added business advantage.

With growing online competition and increased demand for online websites, businesses need to establish an online infrastructure in order to support their business objectives. They also need to simplify the SEO optimization strategies, solve audit issues, shift to the more relevant platforms, design exclusive content for the customers so that they can make their transactions smooth.

In addition, demand for simplified website for the execution of smooth transactions has led to the need to update website infrastructure as well as back-end processes. All this simply needs more exclusive strategic thinking, better keyword selection, optimization, navigation and error-free website that are mobile friendly as well as fully compatible.

Brilliant SEO strategies enable business to grow easily to handle vast customer database that involves using scaling audit techniques, eliminating duplicacy issues, database management systems and much more. So as a business owner, you must migrate to the online arena and launch as well as optimize your website for better ROI, better online visibility and higher conversion rates. At a glance, SEO looks easier, but as you go deep, it starts showing its complexity; therefore, you need to hire a professional company who can devise a plan to rank your business-specific keywords higher than your competitors.

Direct Marketing – 5 Essential Components of Successful Direct Marketing

Direct Marketing produced $2.05 trillion in sales in 2012. That represents about 8.7% of US GDP in 2013. This implies several key points.

First, competition in direct marketing is stiff. With all those advertisement dollars being spent on direct marketing, you need to ensure your message is getting through and being heard. Second, with stiff competition, you need to craft compelling messages, not once, but repeatedly. You need to do this effectively and efficiently, if you want to do more than just tread water.

Thus, it’s important to develop a marketing strategy that optimizes your budget spend by employing direct marketing more effectively. Here are 5 essential components of successful direct marketing.

1) Deliver a Compelling Sales Message

Several elements go into creating a compelling sales message. Successful sales letters and other marketing content must be relevant, useful, and persuasive. Marketing content that works grabs your prospect’s attention, shows uniqueness, and builds trust with your prospect. Employ these three elements in all your direct marketing content.

· WIIFM – Tell your prospect exactly what’s in it for him or her.

· Unique Selling Proposition (USP) – Clearly describe why your solution is the superior one.

· Testimonials – Let your satisfied customers “sell” for you.

2) Follow-up Leads Promptly to Attract and Engage Your Prospect’s Attention

You might have a lead-generating sales letter, but if you don’t follow-up, valuable leads will slip through the cracks. Follow-up a live event with a phone call, an email, or a letter that invites the prospect to take the next step.

Offer a free demonstration of your product or service. Set up an appointment with a subject matter expert who can go into greater detail on how your company’s solution works, and why it’s better than the competition’s. Then, before the scheduled demonstration, send a white paper that explains your product in detail.

Follow-up, engage and spark your prospect’s interest in your solution.

3) Promote Your Brand

Benefits from branding give companies and edge over competitors that don’t brand. Branding helps position your product or service favorably. It also gives you pricing and distribution power. The takeaway is: never miss an opportunity to brand.

Direct marketing affords you many online and off-line media to build brand awareness. Online media: (1) Banner advertising; (2) Blogs; (3) Email; and (4) Website. Off-line media: (1) Print advertising – sales letters, postcards, brochures; (2) Press Releases; and (3) Public Relations.

4) Nurture the New Customer Relationship

Lead nurturing is just as important as lead acquisition. Most companies want to develop long-term relationships with customers. That’s because they become repeat customers. And, over time, repeat customers generate more sales and profits to your bottom line.

Outbound marketing provides many ways to build and maintain a thriving lead nurturing program. You can employ email, direct mail, social media, mobile, podcasts, seminars, phone calls, and videos.

5) Integrate and Synchronize Online and Off-line Direct Marketing

To optimize your message and direct marketing budget, success lies in finding the right mix of online and off-line methods. One method isn’t necessarily better than another. Instead, the secret sauce to successful direct marketing depends on how you weave these various methods together.

You can integrate and synchronize these methods along the sales cycle beginning with message delivery. Start with a sales letter, follow-up with a phone call or email. Refer your prospect to your website for deeper marketing content, and don’t forget to brand throughout this process.

Achieving the right marketing mix produces a “multiplier effect” that helps you close sales faster and easier. Employing different media in a consistent and coherent manner working towards the same goal optimizes your marketing efforts.

Don’t Overlook the Value of Direct Marketing

With so much attention focused on inbound marketing lately, it’s easy to overlook direct marketing’s benefits. However, as you can see, it still commands the lion’s share of sales. Therefore, it’s prudent to examine your marketing strategy’s focus and align your budget accordingly.

Before you undertake a direct marketing campaign, employ these five essential components to compete effectively and efficiently for that $2.05 trillion market.

How Technology Has Affected Art

Some people might say that art is dying. Art has changed completely over the course of time. It is a rare breed to find a portrait artist that can make a living from his work. Portrait painting is just not as popular as it once was which means that great portraits are hard to come by. Others would argue that art is just as popular, but not in the same forms as the past. People have changed from making marble statues and sculptures to graphic designs and movies. Art can take many different forms. It is all just a matter of how you view it.

Technology has changed a lot over the course of art history. Certain things can only be as nice as the tools that you have to use. Making a sculpture with outdated tools will seriously limit your capabilities. So in a world where many devices are so readily available, it is easier for those who do sculpt to have the best technology. Another way in which technology has changed art is developing new forms. The best example of that is graphic design. Now in the modern world of computers, people can create images through different programs that are truly captivating. Some would argue that it is not really art because the programs can give so much assistance. You do need to have that creative mind and eye to develop any type of art, whether it is by hand or computer.

Movies are a much debated form of art. Many movies can be classified as great works of art because of the different filming techniques and special effects that are used. The way that films can evoke such emotions makes them truly something special. If you or someone you know is skeptical of films as art, indie films or older movies usually serve as great examples. These are all about the true art of film making, not about making money like many of the major Hollywood movie companies. Sometimes you see how the whole public can appreciate the artistic nature of a movie. On special occasions an indie film will breakthrough and have popular success across the nation. These are the types of films that really reach the people.

One thing that is hard to argue is the importance of art. It speaks to the culture of an era. Art shows not only how the human mind thinks and works, but how the world has affected the people at that time. Art is full of feeling, whether it is the pain or happiness in a person’s heart. It is a way for future generations to get a feel of the people that had come before them. There would be something seriously wrong with humanity if we let art die.