Marketing Ideas For Real Estate Postcards

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When postcards are done correctly, these prints can be your perfect tools in promoting your real estate business. Postcard prints are hard to miss and can get your marketing message right at the hand of your target audience. But there are things that you need to remember if you want your postcard marketing efforts to really render fruits. Here are few marketing ideas for real estate postcards:

Highlight your strengths
You are an expert when it comes to real estate and your business is the best available in town.  Leverage this by highlighting that characteristic in your prints. Use vivid images of you while assisting a client or images of the houses that you have sold over the years. Your prints can also include success stories of your former clients.

Correctly target your audience
Before you even start designing your postcard prints, you should define the purpose of your marketing campaign and who your target audiences are. Are you going to send those prints to people with good income and have plans of getting bigger or better dwellings? You can send prints that will teach them how to upgrade and how you can help them get the right home upgrades and the kind of dwellings that their families deserve. For individuals or groups seeking investments in real estate, your postcard prints could include tips on how to acquire low-priced properties and turn them into high-end dwellings for rent. A highly-targeted mailing list is necessary to map out what type of campaign each demographic should have.

Promote your website
Marketing experts considered website promotion through postcard prints as one of the most inexpensive way to get high response rates from target audience. You can take advantage of this by including incentives that your reader can claim by visiting your website and signing up for mailing list. You can also include teaser information about success stories from your clients and useful tips from you; with the rest of the parts available on your website.

When you send your real estate postcards to the right audience and you have compelling contents, there is a good chance of getting great response. Of course, the way your prints look also matter so always print postcards that would stand out – from color, paper, and design. It is, thus, important to also look for quality printing services.

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Language Barrier – a Problem to Outsourcing ?

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When a UK based or US based company ( and similar) attempts to form a partnership with an India based web development company or decides to outsource specific works – often one starts thinking whether the language difference will cause a problem. India as a country has 29 states and over 17 dialects – mostly similar to Hindi or Sanskrit . The workforce consists of locales for whom English is not the First Language.
If this was a outsourcing of call center jobs or transcription work , language would probably have a major role – as both requires clear understanding of the accents, practice of speaking colloquial terms fluently and the same.
So what else could cause a problem over language ?
Emails – written communication – the sales / marketing people who receive client feedback or RFQ’s ( Request for Quote ) – should be able to clearly understand written instructions and reply with clarity and also follow basic etiquettes. What might seem trivial while writing to a friend may just work wonders to the recipient , who could be used to a friendly tone , instead of the crisp point wise replies marked with deep red .
Phone Calls – While working with a outsourcing partner, providing a phone number for emergencies may seem to be a good idea . However if this phone number happens to be attended by a non English speaking person, it will serve nothing but a source of irritation. So at the cost of being pestered ( doesn’t happen in a good working relation), one can think of giving the mobile number of a representative who can speak with clarity and patience – even if the resolution is not attained on the call in itself.
Web Page Copy – While doing website design work or web development , it is not common to also do Copy-writing, but it can be also a work which is part of the project . Now a web page copy could be something that requires a native tongue , a personal touch – which is difficult to give – unless you are in close contact with the outsourcing supplier , or unless you are acquainted with the locality and its terminology. It is very necessary that you understand what you are writing Copy for , the targeted demographics and the ideology of the business . A keen look at the basic grammar and a supervision of any finalized copy warrants a better response and results . Does it cost more – Yes , it costs more than the typical copywriting you get at 0.05p – does it make sense – Yes , it makes sense .

When you choose your new outsourcing vendor , you better make sure your outsourced partner is aware and is ready to take care of these points and probably more – and Language will not be a TRUE BARRIER

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Marketing Communications Cover Letter

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Marketing Communication Manager Job is not an easy task by any means. You should be the best in the business if you want to secure a decent position in this field. A regular BA degree is required to work as a Marketing Communication Manager. An efficient manager should able to execute crucial projects within the deadlines.

So, if you are looking for a sample cover letters for this post then given below is one of them:

Sample Marketing Communications Cover Letter

You’re Name
You’re Address
Your City, State, Zip Code
Your Phone #
You’re Email

Date

Employer Name
Company
Address
City, State, Zip Code

Dear Mr. /Ms. Jones,
With reference to your advertisement in the daily times for the want of a Marketing Communications Manager, I hereby present my job application for the same. I believe that my strong work experience in this field makes me a suitable candidate for this position. I am very excited towards talking to you regarding the post. I really do believe that I can prove to be a valuable asset for your organization.

I possess excellent interpersonal and communication skills. In the company where I worked previously, I was responsible for handling a number of tasks. I handled various print communication and creative services. I also had to develop and implement communication strategies in the entire association. My work was appreciated on a number of occasions by my superiors.

Besides, all these you should appoint me because I have excellent writing and editing skills that could benefit your company in the long run. I have an ability to adjust pretty quickly in all kinds of circumstances. I am also a very good team player. I know how to manage my staff members.

So, if you feel that there is mutual interest then do contact me on the numbers given above to fix up a meeting time at your earliest possible convenience. I really look forward to meet you in the near future.
I express my heartiest gratitude for considering me for this job.

Sincerely,

Signature

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How Social Media Marketing Can Help A Car Dealership Sell More Cars

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Social media has altered the small-business marketing landscape. It is not enough to have a website anymore, even if it is informational and well managed. You need social media marketing – it is quick, precise, measurable and inexpensive.

93% of Americans believe a business should have a presence in social media, according to a recent Cone Business School study. 85% believe a business should not only be present but also interact with its consumers via social media, and 56% of Americans feel they have a stronger connection and are better served by businesses when they can interact with them in a social media environment.

Anyone can have a social media marketing strategy but not everyone can do it right. Here are a few ways how a car dealership can do it right.

Expense

A car dealership today averages about $550 per car using traditional advertising. With the economy still struggling, it is more important than ever to spend your advertising dollars wisely. The cost of social media networking and marketing is fraction of what the traditional advertisers like TV, radio and print demand – and it reaches a new market that traditional media just can’t deliver for you today.

New Selling Opportunities

The sooner your dealership gets its name and message out on the social network sites, the better. Sites like Facebook and Twitter have fan pages that generate leads, leak sales and deliver your message to a huge new untapped market. Facebook alone claims to have 350 million users – and 50% of them visit it every day. That is not a typo – 350 million! You can brand your dealership over time and increase your sales overnight.

Drive Traffic to Your Website

Over 30 percent of new cars will be purchased through a car dealerships internet department, and that number will grow as consumers become more savvy about the convenience and savings available, according to Edmunds.com. There are many ways to use social networks like YouTube and Facebook to drive traffic to your dealer website. Entertaining commercials, events, loss leaders and distressed merchandise are a few examples. Someone who knows you from a social media network is more likely to visit your website – and your store.

Contests and Promotions

As a car dealership, you are very familiar with traditional promotions. Did you know that they are one of the most effective tools in social media marketing as well? You can use them to drive sales, generate leads and brand your business. Discounts are a great way to connect with your community. By giving special coupons to your social community, you are telling them you are not only a business to engage with but also one to buy from.

Interact with Your Customers

The reason why they are called “social” networks is because people socialize and interact with each other on them. It is the new word-of-mouth advertising. According to Jeff Kershner of dealerfresh.com, a negative image is one of the biggest fears that keeps a car dealer from embracing social media. But a car dealership is going to have that negative image whether he uses social media or not. And a dealership can change the image by joining a social networking site – almost immediately.

Save money. Sell more vehicles. Find out more about social media marketing and how IntelBuilder Social Media Platform can help your car dealership increase sales today.

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Hiring A Word Of Mouth Marketing Company

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There is a lot of buzz today around word of mouth marketing. Many companies offering many different types of what they consider word of mouth. This article is my opinion of what to do and what not to do.

Let us this at the different forms you can choose from. There is company blogging. Here you can decide on whether to blog or not for your company. Be careful here what you decide and who you listen to. There are companies like Brains on Fire who are pushing developing what they call movements. They do not really explain what they mean by a movement but focus on not developing a project or campaign. This is unnerving as they are in a very hard to explain area of return on investment. My opinion is to avoid hiring a company like this. Sales are obviously important and make pretend land is something a company can not risk.

Ultimately you want to build your brand and the best way to do that is working with a branding agency or marketing company. But if word of mouth marketing is something you think you must have consider some more things.

You can use YouTube, twitter, social networking like Facebook and many other marketing tactics. You really need to choose the one that is right for you. Remember the biggest investment in most of these marketing tactics is time. Do you have the time to dedicate to any of these?

Viral marketing is also something that many individuals and large corporations are really developing. This means you develop a video in hopes that it will be placed throughout the Internet on blogs and websites. The more people that put your video on their site the better you do.

Then there are some companies that have many users signed up and you send them a product. They then tell their friends about your product and report back to the buzz company. Be careful on the motives of the buzz people on this one. Most of these buzz people are in it for the free stuff and will say and do almost anything to remain a buzz person.

In conclusion hiring a branding company or marketing company I believe is your safe bet. They will be able to show return on investment easily and you will be building your brand at the same time. Keep in mind that sales are an important factor when you decide on whom to hire.

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Online Marketing Strategies: What is Acquisition Marketing?

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Online marketing can no longer be considered as an afterthought when developing a marketing strategy. In 2008, Ofcom reported that online marketing represented a fifth of total UK revenues from advertising – and we believe it’s still got a long way to go.

There are good reasons for its unprecedented growth. One of the main reasons online marketing has always been at an advantage to other forms of marketing is because of its ability to drive acquisition, in such a transparent and accountable way.

More often than not, it is ‘acquisition marketing’ that clients are looking for – marketing with the end goal of acquiring new business. A well thought out acquisition marketing shouldn’t even stop there, but should really continue into the realms of adding value to the acquired customers to ensure repeat business where applicable, and/or referrals.

How to achieve acquisition through online marketing

In order to achieve effective acquisition marketing, there needs to be a clear and cohesive pathway for the customer to follow, right from the first click through to the point of conversion. This starts with a clear understanding of what you want the customer to do. If this isn’t clear in your mind, then it’s going to be very hard for the customer to figure out.

A marketing campaign which successfully brings thousands of people through to your site, all of whom are not particularly interested in what you have to offer and so leave immediately once they get there, cannot be called acquisition marketing. Traffic is simply a means to an end, and as such – can become a time consuming red herring.

A campaign which brings in thousands of people who are interested in your products or services, only for them to be bamboozled with such labyrinthine navigation or off-putting messages or design that they give up and go elsewhere before converting, is also not acquisition marketing.
A successful acquisition campaign must keep the visitor engaged at every single point along their journey towards becoming one of your valued customers.

This can only result from a genuinely integrated approach to online marketing, working on all areas of a campaign simultaneously, with the sole aim of leading visitors through seamlessly to the point of purchase or conversion. Implementing funnel / drop-off tracking is also key in this process, as often there is more to learn from the ‘non-converters’ than the ‘converters’.

Short AND long-term benefits

Despite our strong belief in acquisition marketing, there is clearly still a place for brand building exercises which will not only change or enforce your consumers’ perceptions of you over time, but also deliver better recall, referral and brand equity.

But with acquisition marketing, we look for measurable ways to increase levels of sales and conversions in a much shorter space of time. Part of the trick here is to not only make the process easy for customers, but also to spend time understanding their mindset, needs and concerns. By understanding these, we can begin to alleviate them – by offering them extra information, assurance or testimonials along the conversion funnel. Ideally, we want to dispel any concerns they have before they have even manifested.

Working with this mindset, we are able to take marketing forms such as pay-per-click advertising, and make them work even more efficiently than they are already.

Keeping your customers happy

At atom42, we get most of our business through referrals. When people have had a good experience with a customer or product, they simply can’t spread the word fast enough. Looking after your customers in the same way is one reason why acquisition marketing is also of long-term. Happy customers do two things: return and refer.

Increasingly, as natural SEO has evolved from being focused on “onsite” optimisation techniques – and moved into using more and more “offsite” factors when determining a site’s importance – we see an increasing number of long-term benefits from our SEO work as well – including link building, content optimisation and strategic partnerships – all of which can yield results for many years to come.

The significance of measurability

The real key to acquisition marketing is measurability, and this is something uniquely suited to online marketing.

For those in the business of online marketing, there are now an almost infinite number of tools at our disposal for diagnosing precisely what kind of results our efforts are generating with our online marketing techniques.

This means that we can prove without doubt that we are gaining the right kinds of results for our clients, with an extraordinary amount of precision. It’s no wonder that, according to the European Online Advertising Through 2013 report, online ad spend is predicted to carry on growing throughout the recession.

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Social Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marketing Business

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As I mentioned in one of my previous articles, Social Media has became extremely popular in the last few years.

Social Media sites such as Facebook, Twitter, MySpace and YouTube are growing faster than any other type of social communication.

Social Media is an enormous untapped source of leads, prospects and business partners for YOUR business and best of all it is FREE.

Therefore, in order to benefit from the social media madness, you will have to know how exactly to monetize this ultimate untapped source of potential business partners.

This is exactly what I am going to be covering today. I want to show you exactly what you need to do in order to generate results with social media sites such as Facebook, Twitter, YouTube and MySpace.

However, Before I get into the specific details of how you should be using each one of the mentioned above sites, I would like to point out one thing. The ultimate purpose of every single social media website is Relationship Building. This is the sole purpose you should be driven by when you join a group on Facebook or sending out a Tweet.

Relationship Building is an essential ingredient to a Successful Internet Marketing Business and the sooner you grasp this concept the better.

Let’s get started!

MySpace

Only a year ago, MySpace was the biggest and fastest growing community on the Internet with more than 240 Million registered users. Today MySpace has lost it’s popularity with the users but it hasn’t lost it with the search engines.

To this day, MySpace is one of the first sources Google turns to when in need of information. What this means is that you can use it for your benefit by creating different MySpace profiles to generate more Search Engine Traffic for your particular business/opportunity.

Don’t get me wrong here, it doesn’t mean that you must use it only for that. You still have the opportunity to socialize on MySpace quite effectively, but right now, the main benefit of MySpace in my eyes is the SEO juice that you can squeeze out of it.

Twitter

Twitter is a free social networking and micro-blogging service that enables its users to send and read updates known as tweets. Tweets are text-based posts of up to 140 characters in length, which are displayed on the user’s profile page and delivered to other users who have subscribed to them also known as followers.

Twitter is an amazing social network, which really qualifies for the expression “Social Media Madness”. If you don’t know what I mean, just get yourself over four thousand followers, as I did, and you will see exactly what I mean. My Twitter home page is pure madness and socializing on Twitter without a client is not an option anymore.

Nevertheless, what makes Twitter unique besides the 140 character limit is the ability to Drive Massive Viral Traffic to Your Website.

Twitter is the easiest tool to drive traffic with especially if you are running a blog or a newsletter, it has an insane Viral Power Potential to it.

If you ever heard an expression “Word of Mouth Marketing” and did not know what it mean, than Twitter explains it very well. Just imagine if your Tweet with a link back to your site goes viral. Imagine the tweet being ReTweeted about 300 times. Imagine if each of those ReTweets only generated 3-4 clicks at a time, how much traffic would you get?

That’s right-A LOT!

YouTube

YouTube is a video sharing website where users can upload, view and share video clips. Three former PayPal employees created YouTube in February 2005. In November 2006, YouTube was bought by Google for US$1.65 billion, and is now operated as a subsidiary of Google.

YouTube, being the biggest video sharing network online, is a great place to do some video marketing. But Why is Video Marketing so damn important? Why is it so Crucial that you do it? Yes, that’s right! Relationship Building.

Can you think of a better way of establishing a relationship with a complete stranger? What can be more powerful when it comes down to building trust with another person on the internet than video? What can make more impact on that person than watching You move, listen to You talk and hearing Your thoughts coming out of Your mouth instead of reading them on his 15” laptop screen?

If you can think of a better way of doing it(besides live conversation with a web cam, of course) than please, be my guest and reveal it to me, because to this day, I haven’t found something better then Video Marketing.

Facebook

A Harvard University student originally founded Facebook with couple of his roommates in order to create a virtual community exclusive to the Harvard University attendees. Website membership was initially limited but later expended to other colleagues until later on Facebook became available to anyone aged 13 and over.

Right now Facebook is one of the biggest social communities with over 200 million active users. However, what makes it different from MySpace, Twitter and YouTube than? Why is it so essential for your Social Media Domination plan?

Well, personally, I can’t answer that question with a specific benefit. Facebook is just a great place to Build STRONG, BULLETPROOF, ROCK SOLID Relationships. I haven’t yet found a community where people are more open and ready to socialize with complete strangers all over the planet.

To me, Facebook is like another huge family. I truly admire and respect every single one of my Facebook friends. It is so easy to get to know people and connect with them on Facebook. It is so easy to get lost in endless chats and conversations there.

I have many of my friends, simply leading another Life there! Facebook is very easy to fall in love with and it definitely leaves other Social Networks in the dust when it comes down to building a strong long lasting relationship with a complete stranger.

Having shared these insight with you, I only wish to point out one more time that your main goal on any single social media site and in every single social community should be first to Build Relationships while driving traffic and generating leads second.

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Web Design for Job Seekers

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The Internet has changed our lives and how ! Today we can do everything by internet – shopping, surfing, getting information, studying, communicating and travelling are just a few examples. People can even look out for jobs on the internet. There are many websites which are known as job portals which brings the job seeker and an employer together.

On a job portal, the employer posts the vacancy in their company and the job seeker surf through this job listings and apply for the job directly from the job portal. The job portal makes money by charging the employers to post their job listings, however that is not the topic over here. The job seekers, instead of going through countless newspaper vacancy columns can search for their dream jobs on the job portal and apply for it at the same instant.

Being the HR Head of a multi national company since last 8 years, I have noticed a glaring fact the resumes or CV’s of most job seekers are not attractive enough to hold my attention. Almost, with exception, all the CV’s are the same, they all follow at the most 2 or 3 different formats. I wonder why some of the job seekers do not think of using a personal website to boost their chances of landing their dream job.

Yes, that is what we are going to discuss today, Website for Job Seekers. A job seekers looking for a new job, or looking to switch jobs should have a personal website wherein they can mention everything about themselves, also keep their CV or resume to be downloaded in PDF format. The basic idea is to let the employer know that you are aware of the power of internet and the other idea is to let the potential employer know that you are always available.

Follow the tips given below that you should consider when you are designing website for job seekers or a personal website for you.

1. Be clear, straight & truthful
While you are in the process of designing website, make sure that you state everything about youself clearly and in no uncertain terms. Be straight and come to the point, inform potential employers of the kind of job profile that you are looking to work with. And yes, be truthful — do not lie a bit about anything because that might land you in a soup and with no so credible references.

2. Your CV
Allow potential employers to download your CV. Upload your CV on your website and provide a suitable link to it, so that potential employers can download your CV in PDF format.

3. Contact
Make a very good contact page, which gives all your contact details and also mention the place where you are currently working. Also remember to inform potential employers if they can contact you at your current job. You can also opt to provide timings which are convenient to call you. It is a good idea to inform the potential employers if they can contact your current employer or not.

4. Achievements
List out all the achievements that you have made at your current job and all the previous jobs. Ofcourse, it will be a good idea if you can provide the details of all the achievements.

5. References
Yes, they are very important. Give some solid references and allow potential employers to contact them through email.

6. Articles
Publish a few articles on your personal website for job seekrs on your subject matter and your job profile, and allow them to be downloaded through PDF files. The potential employers can see your thoughts and guage your maturity for your dream job in question. For example, if you are seeking employment for a marketing position, you should include an original article about the advantages of internet marketing.

7. Favourites
Publish your list of the websites that are your favourites. Your potential employers can come to know about your preferences and likes. Make sure that while adding links you do not violate any copyright.

Web Design Temple, a web designing company specializes in developing personal websites – web design for job seekers that will help you in landing with your dream .

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Marketing Environment

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It is very important for any business to scan and analyze their marketing environment by continuously monitoring what is going on in the marketing environment. Marketing decision makers must collect, analyze and diagnose information about the environment. These actions of marketing decisions are explained under:

Environment scanning-it is the process of collecting information about forces in marketing environment; environmental analysis-it is the process of assessing and interpreting the information gathered through environment scanning; environmental diagnosis- it is the process of making decisions by accessing the significance of threats and opportunities. The following are importances of scanning marketing environment:

  • To understand elements of the environment.
  • To observe and understand the changes which are occurring in the environment.
  • To analyze market situations
  • To fit the organization properly into the environment so that effective strategies can be developed.

Any person venturing into any kind of business must be aware of his/her business environment. It is therefore very important for business to be positioned and be designed in a way that its image is in distinctive place in the market. It must thrive to provide best quality, best service, best value, lowest price and more advanced technology. When a business understands its environment correctly there is no doubt for it to achieve success and become profitable throughout its running.

SWOT analysis is an overall evaluation of a company’s strengths, weaknesses, opportunities and threats. It involves monitoring the external and internal marketing environment. SWOT analysis assumes that organization will achieve success by maximizing strengths and opportunities and minimizing weaknesses and threats.  It is very important for a company to indentify its weaknesses and opportunities as the information provided will help in informing the managers of the company on the various developments in the external and internal environment that have taken place. Also it leads to improved organizational performance and the company can also be in a position to framework its current and future positions.

A SWOT analysis is a procedure for identifying and examining opportunities and strengths, weaknesses and threats facing the business. It gives insight into company’s position in the competitive arena. When carrying out SWOT analysis to determine how you rate against a competitor, the following should be used (Kottler,2002)

Strengths –consider your company’s strong points, this should be both from your own and your customers, don’t be modest but be realistic, consider distinct advantages that your company offers; what customers say, do they enjoy doing business with you; is there anything you currently offer that cannot be copied by a competitor now or in future.

Weaknesses-evaluate your company weaknesses, not only from your own perspective but also from your competitors.

Opportunities- consider the areas in your market that offers a room for your company to grow; opportunities can come from changes in technology and markets on both broad and narrow scale, changes in government, policy related to your industry, changes in social patterns, demographic and customers lifestyle changes.(Lydon,2005)

Threats-although we don’t like to think about them, we all face threats in our businesses, many times they are out of control e.g. downturn in the economy, shift in market demographics or perhaps a new mega corporate opening in your local area.

After the research was conducted on telemarketing, the following threats and weaknesses facing it were found:

  • Lack of experienced personnel.
  • Inadequate fund for them to promote their services.
  • Change of technology which requires them to train their employees now and then.
  • Demographic changes of their target customers.

Equally they had some opportunities and strengths that have held them up high on their market, they are:

  • They have strong brands that sells world wide.
  • They have employed penetration method of pricing.
  • They have very strong sales team.
  • They have corporate image all the whole world.

To maximize their profit telemarketing industry should apply the following strategies to run successfully, they are:

Marketing planning-this involves overall strategies of marketing that helps company achieve its overall objectives. It is a tool for improving performance and it leads to development of standards for control. Marketing planning will help this industry to instill discipline in time and the management team will have a control mechanism for detecting future problems. Marketing planning provides on opportunities and threats, weaknesses and strengths of accompany. It works as a warning mechanism by making a company alert and sensitive to the environment.

Marketing communication-this involves communicating to the target market basically to inform about the product and influence them to buy their products. Marketing communications creates awareness of the existence of a product; and remind and reassures the customers so that decision they make while buying a product is effective. By communicating to their customer’s a favorable climate for future sales is created and competitive difference through careful choice of word.(Gelb,2003)

Use of promotional mix-this comprises of five elements, advertising, sales promotion, personal selling, public relations and direct marketing. It is also necessary to conduct marketing audit, this involves comprehensive, independent and periodic examination of a company’s or business units, marketing environment, objectives, strategies and activities with a view to determine problem areas and opportunities. It is a plan of action to improve the company’s marketing performance.

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International Institute of Creative Marketing Launches 1st Digital Marketing Qualifications in India

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Released 14th July 2008: The International Institute of Creative Marketing (IICM) is set to launch the IICM Certificate in Digital Marketing in India this year. In advance of the direct promotion of the qualifications in the regions, half of the spaces on the Certificate have already been filled.

Marketing students and managers in India looking to update or improve their skills are being invited to free counselling with the IICM’s Director, Rachna Gupta, in Mumbai and New Delhi next month.

Rachna says, “The dramatic growth of direct marketing and e-commerce in India and Asia has created an unparalleled skills gap. No one is better placed than the IICM to meet the direct marketing training requirements in these markets, making this a really exciting time for us.”

She adds “The IICM Certificate is a must for anyone who wants to get ahead in the digital marketing profession. The course enables you to manage key issues arising across many industry sectors from both a practical and a strategic level.”

Professor Nijay Kumar Gupta who holds over 25 years of experience in International Trade, Banking & Marketing, says, “I would certainly recommend the IICM Certificate course in Digital Marketing. The techniques and methods it provides have proved invaluable in developing our digital marketing and business practices. The course is very well presented with the emphasis on both the practical and the theoretical.”

IICM will deliver the two-week intensive Certificate course in Mumbai & New Delhi. This will be followed by self-directed learning, two assignments and one final exam.

The Certificate in Digital Marketing, is a new qualification being launched in India for the first time.

For more information on the IICM’s activities, visit www.iiicm.in or  call IICM, on 022 65279429 / 9833140863 or e-mail info@iicm.in

About the IICM

The International Institute of Creative Marketing is recognised as the fastest-growing marketing institute in India and founded by Creative Merchants, one of the worlds leading Digital Marketing Company for the professional development of creative practices in direct, data and digital marketing. It sets standards and promotes professional excellence by providing comprehensive professional development and training through education, qualifications and information services of the highest creativity & quality.

The IICM is at the leading edge of one-to one marketing and is dedicated to keeping the marketing profession abreast of creativity from around the world, new technology, new media and the latest business practice. Find further information on the IICM by visiting www.iicm.in

Address: No.1, Akashdeep bldg, Sodawala lane, near prabhodhan Thakaray Hall, Borivali (W) Mumbai- 92

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