Benefits of Social Media Optimization for Websites

Although it has been around for sometime in our society, social media optimization (SMO) is a new concept in the field of website marketing. Men are social creatures and have a craving to stay with like-minded people. These like-minded people form a group and eventually lead to a society. Similar concepts are followed in the online world.

Previous Techniques

Previously, online marketing techniques were different. Webmasters used different SEO techniques for getting top ranks in search engines. High rank made it a possibility for their website to come in the visibility of their desired audience. Eventually, it could lead to monetary benefits. However with social media optimization, you can reach every corner of the globe both as an individual and a company.

Single Platform For Dissimilar Business Minds

Facebook.com, del.icio.us, Furl, technorati, digg, bloglines.com and similar other online social forums provide us with an excellent opportunity for promoting businesses in a methodical manner. The cliché behind the success of these types of websites is their ability to accommodate different types of business minds on a single platform.

Platform For Harnessing Your Business Skill

These domains allow intermingling of two different people having similar interests and business needs. Business owners can earn valuable tips from different posts, which are put up by experts of their field, for improving their business strategies and eventually making the desired profits. Simultaneously, they can post their own problems for getting solution from these experts.

Affordable Method Of Globalizing Your Business

Apart from finding out tips, SMO helps business owners in making their products affordable and the company name visible to the global market. In return, they get clients in large number from the same forum and through the reference of the former. Henceforth, you are making friends and extracting cash from similar location at the same time.

Social media have changed the entire networking field from top to bottom and have brought the whole world to just the click of a button. If you have the desire to promote your business with minimum or sometimes no investment, SMO is the perfect ingredient for your recipe.

Trends to follow in Digital Marketing

Digital Marketing is a dynamic field. It constantly changes every day with a rapid speed and that is evident through the trends that we as a Digital Marketing Agency keep a track of on daily basis. In this cut-throat competitive world where there are so many agencies coming up on a daily basis, people are also alert and updated. They only want to work with the innovative and top notch branding agency who keeps a watch on Digital Marketing trends. In order to be consistent and for maintaining our success rate we as a top digital marketing agency identify all the current trends and try to capitalize on the some. Below are some of the strategies that best digital marketing agency follows:

Marketing through Mobiles :

We see a mobile in every hand these days! Don’t we? Mobile is today being used by the masses and thus should be targeted by the marketers on a priority basis. Being completely compact, easy to carry and accessible, the frequency of content that people read on a mobile is much more than they read it on laptops or computers. Google has specially mentioned in their various press conferences that to facilitate search engine optimization on mobiles is their main criteria. Thus we as the best SEO company in Gurgaon focus on content that is readable on Mobile phones.

Spreading the content on Social Media

We have vast experience as a Social Media Marketing Agency and thus we know the kind of power that content has! Content is basically fire that ignites all the Social Media platforms like Facebook, Instagram, Twitter, Snapchat and so on within seconds after it gets posted! Content is basically a bait that is used to catch the audience attention. Every platform has it’s own set of trends and followers. Being the top Social Media Agency, we focus on powerful content and then drain all our resources in spreading it like a forest fire on Social Media Platforms. Always remember that the content that you post on LinkedIn must have both formal and professional tone unlike Facebook and Twitter. 

Video interaction with audience

Today do you have time to read a lot of content? Do you prefer reading a novel or prefer watching a movie made on the same? The answer is unanimous! Movies! In this always running time, people have hardly got the time to sit back and read the content that is on Social Media Platforms. But the video that they see not only entertain them but also stays in their mind for a longer period of time. So, always focus on making and posting videos that are both engaging and entertaining! This generates much more audience traffic.

Pay for what you promote

In the yesteryears people spent very less on online marketing. But today the scenario has changes. We as a PPC Marketing Agency have observed the trend where marketers and brands invest a lot of money and resources to promote their products or services on various Social Media platforms. With this they target specific audience and specific demography which yields them fruitful results!

Do you have any other trend on mind that we missed? Do let us know!

http://www.silverstrokecommunications.com/

Web Copy Writing and Web Development

Copy Writing for Online Success
Web copy writing via outsourcing is the best way to ensure that your website is complemented by impeccable English and refreshing writing style. Outsourcing provides benefits such as cost-effectiveness, efficiency, and professionalism, at the same time granting the businessman a welcome break from HR and operations management regarding web copy writing tasks.

When visitors study a website, they do not focus entirely on the web layout, pictures, and animation integrated into the main page and hyperlinks. The text content of a website is its heart. The text content should be competent enough to hold the visitor’s attention span, or better yet, attract search engine hits. Once a visitor visits your site because of a search engine referral, he or she would scour your site for more keywords pertaining to his area of interest, which will most likely point to one of your products or services.

Web copy writing can also be augmented by other services such as web design and animation, all geared towards a competitive marketing website presentation. Nothing is more attractive to prospective clients than website text augmented by a professional user interface and an excellent assortment of pictures and animations. By utilizing web copy writing via outsourcing, marketing websites are granted better marketing opportunities by online popularity and dominance.

Whether the visitor is a prospective client or not, satisfaction should always be guaranteed by your website’s text content. Boring style of writing, incorrect grammar, and a not-so-professional tone will surely decrease your stie’s popularity, and adversely affect your online marketing opportunities.

Web copy writing produces text which aims to appeal to your product or service’s target market. Aside from applying a professional writing style, the outsourced online writers also fine-tune the content of your website text, making sure that the features and benefits of your product or service are highlighted in order for it to appear on search engines. Web copy writing also involves research on how to render your website text unique against a backdrop of similar websites by applying Search Engine Optimization, or SEO writing techniques.

Web Development Towards Outsourcing

Because of the widespread influence of internet transactions nowadays, businesses have sought ways to further their products and services in the World Wide Web. The integration of the business world into websites, forums, and blogs postings has heralded the expansion of marketing opportunities. From traditional spreadsheet and billboard commercials, promotional materials have evolved into virtual ads where influence is not measured locally, but internationally. When a product or service garners online popularity, it is often the result of an impressive presentation of online marketing materials such as the company website and ad concepts. In order to successfully gain online dominance, businesses should be well-equipped with web development tasks in order to effectively further its reputation via the internet. Web development involves the tweaking and enhancement of online marketing materials consisting of the company website and ads.

Web development is a highly technical field. Programmers often charge their employers with hefty sums. For cash-strapped, small-time companies looking for web development solutions, a fresh alternative exists in the form of web development outsourcing. Locations in countries such as India and the Philippines have offered web development solutions dealing with web programming languages such as ASP, PHP, CFM, .Net, Flash, B2B, and B2C. By utilizing these online resources, a company is able to boost its online marketing campaign and improve the quality of its website and ads. The more people who take notice of the client’s online marketing materials, the more chances of profit and success.

Web development solutions via outsourcing offers premium benefits for clients who seek to avail of high quality yet cost-effective means of improving his chances of business success online. The client is granted savings in time and manpower. Web development outsourcing packages, aside from providing highly-qualified personnel, also provides HR and operations management which will supervise the flow of operations.

Web development, when combined with outsourcing, can greatly improve your business prospects and help you climb the ladder of profit and success.

Best SEO Software for 2016

What’s SEO Software? Well, it’s the software made for the modern Internet market. It has high-quality functions, and what is even more important, it makes a strong difference between failure and success. This is a great solution for searching on your engine and making some good marketing results. For sure, this software works to improve better search performance of your website. While the web is getting more competitive, the effective techniques of these programs are upgrading and growing. These are some of the things it offers: domain names, public relations, link building, advertising, keyword selection, and many more.

What software is the best for the upcoming year?

Web SEO is said to be the best SEO software since it is made to suit all your SEO needs. It contains a plenty of tools to help you find all you need on the web. Also, these tools manage the keywords you require. If you need this software on your Mac, this is, unfortunately, impossible because it is made only for the Windows operating system. This software is awarded Top Ten Reviews Gold Award. It is made to give you the best of link building and management, keyword optimization, competitor analysis, and performance reporting.

There is also Moz, which is a top SEO tool provider. It also offers a keyword generator (it tells you which phrases are sending the traffic you’re not tracking), research tools, and link analysis. There is also the list of options for the beginners. In order to help you make your whole SEO program, there are also some tutorials showing you how Moz functions. This software also has the keyword suggestion tool, which makes the website searching faster.

Going with What Works for You

Besides these two, some of the best SEO software that should be mentioned are Semrush, SEOmasters, and Traffic Travis. When deciding on an SEO software package, you should consider getting some opinions from other website owners on what SEO programs they use for site optimization. You should also take advantage of free trials when they are offered. These free trials can be used as “test runs” to allow you a little time to familiarize yourself with the software. You always want to choose the software that is user friendly and dependable. In any case, search engine optimization is highly important for any website or web-based business.

In conclusion, SEO software is the best solution for those who want the highest ranking of their websites. If you want your website visited every day, install some of these, and you won’t be wrong. Search faster, provide faster, find the appropriate links and addresses and save your time. The future of search engine optimization is guaranteed and will always be a vital necessity for the survival of any website. With all of its benefits given to support your engine searching in the best possible way.

Norwex Reviews: Marketing Norwex Online: What are the Norwex Products and How to Market them and Build Your Norwex Business

Who is Norwex and what do they sell?  How can you perform online marketing in the right ways to find massive prospects? To address these very significant questions let us take a look at the background of this company.

Norwex Company Review:  What is Norwex?


Norwex is a company that markets environmentally friendly household products through the network marketing and home party business model.  The Company CEO is Debbie Bolton from Dauphin, Manitoba, Canada.

Norwex Product Reviews-  What are the Norwex Products?

The flagship product for Norwex is their microfibre cleaning cloth that only needs water in order to clean a variety of household surfaces using silver as their key antibacterial agent.  Norwex also provides other cleaning products and personal care products all with a focus on being eco-friendly and chemical free. AMAZING, isn’t it?  That a reputable company such as this with so much to offer in eco-friendly microfibre products has not yet found the ideal way in which to market such a highly valued product?

The network marketing and home party industry, while legitimate and viable for many people, can often prove to be difficult for many people to duplicate and create a thriving home-business.  Another interesting point would be that as important as these eco-friendly products are, most of them are not necessarily the type of consumable product that require a regular monthly order to replace what you need at home.

Current Norwex Marketing and Business-Building Techniques:

So what are some of the ways that this product is being promoted? Well in order to generate income you must have a large consumer base  as you will receive  income via retail, commission and bonuses according to the  amount of product and  number of customers in your organization.  Well in order to accomplish this you need to expose your products to  the masses.  Having parties by inviting guests and offering prizes and lots of good food enhances people’s interest.  Having a very good presenter also can increase sales and it is important to have these sales repeated to  maintain your personal volume whereby you get paid.

This of course can be quite challenging and often exhausting since you may run out of people to invite to your party as you need to have a significant different number of people who are willing to open their home for a party as opposed to Internet Jobs for Moms. Unfortunately many are unable to put in the money for food and often decline when asked to  participate. Not everyone orders as some have already been to the last party and have been told  that they need not order but come for  the enjoyment of  getting together with  friends. It is a  product which certainly needs to be ordered over and over again which is wonderful until the “next  best thing” or product is presented to them and  you lose your  customer.You soon realize that  you most definitely need a very large number of people  to make up for the attrition rate.

Marketing Norwex Online:

So how can you market your Norwex business more effectively online and attract more clients through utilizing the power of the internet?  If you want to be a Christian Mom making money from home there are two very effective ways you can successfully help people to find you and wanting what you have instead of you chasing them. This greatly relieves the pressure & stress of generating an income.  Let us examine them  both in detail.

The Top 2 Ways to Market Your Norwex Business Online:

#1 Website with GREAT landing Pages for a GREAT product:

Be sure that the web site you use is “User Friendly”. By that I mean make sure when a prospect lands on your page they know what to do. Make it appealing. Show them the “DAINTIES” so to speak so that they want to see what is waiting for them on the MAIN MENU, after they have opted in to your landing page and added themselves to your auto-responder email list.  You are giving them an appetite for what you have for them and making them curious and desirous to what’s next .

#2  Online Marketing for Norwex using the All-Important Keyword Research:

This is a method by which you are finding a solution to a question someone has googled. Basically you are writing information that gives the reader a sense of satisfaction in finding answers to some very important needs they may have.

For instance a person that may be interested in Norwex or Norwex products may look up:  “Norwex Reviews”, “Norwex Products” or “Norwex Cleaning Products” etc… So you can write a short article to address these topics with a link to your website at the bottom to allow your reader to visit your site for more information or to contact you.

Where to go to Learn Online Marketing for Norwex:

It is extremely important that you find an Internet Marketing Mentoring and Coaching Center that has “Key Words” available for these articles.  Many people who are attempting to advertise and market online are unaware that “KEY Word Research” is the foundation of all internet marketing to achieve real success.Keep in mind marketers often need to spend $2000.00 or more just to hire  a SEO Specialist to do their Key Word research for them.But joining with the right online marketing System you can  have  a virtually  unlimited supply for free.

Next, continue reading more of the top information on how to Market Your Norwex Business Online or any other company, product or service online.  Fill in the form on the first page, follow the instructions that will be sent to your email and then watch the videos on step 2 and 3 of the second page to learn all the top online marketing techniques that you can start using today to create even more success for your business!

Social Media Strategy: Extend Your Corporate Fan Page or Build Individual Campaigns?

by Brent McLean
October 2, 2009

When engaging in social media planning, a common question is whether to launch new initiatives as part of the existing corporate fan page, or create a new campaign-specific page. This can apply to Facebook, Twitter, MySpace, YouTube, or any number of other platforms.

This is essentially a social media strategy problem, with parallels in the question of extension brands versus sub-brands. Here are some questions to ask as part of your social media planning process in order to help determine the best go to market strategy:

• Who uses the main corporate page? Customers? Employees? Investors? Is your new initiative appropriate to that audience (or those audiences)?
• Who is the target market for the new product or promotion? If it’s the same as your overall brand target market, consider extending the main page. If you’re targeting a different market or a subset of your overall market (e.g. only the younger demographic), you may want to create new social media pages.
• How does the tone of the new initiative compare to your primary brand voice? If you’re going for something edgier that could potentially alienate fans of the main page, you might want to create new pages.
• Does the new initiative have geographic limitations? If you’re doing a limited product test launch or an online promotion that won’t be available to all of your customers, consider separate pages.

When creating new social media pages, it’s often a good idea to link to the new pages from your main corporate pages, and vice versa, unless there’s a need to maintain a more strict separation.

AlterSeekers is a brand promotions agency in New York focusing on promotions consulting and planning, web strategy, social media marketing New York (including Facebook strategy), go to market strategy, and overall strategic planning New York.

Marketing Activities: 3 Types of Marketing Activities You Must Schedule


Many entrepreneurs feel overwhelmed with all the different marketing activities they want to do to grow their businesses.

One strategy to use to banish marketing overwhelm is to systemize and schedule marketing activities that need to be done to grow your business. This not only organizes your time…determining when you will perform certain marketing activities…it also helps to identify tasks you can delegate to someone to do for you more easily.

Taking the time to schedule your marketing activities is a key to ensuring you are consistently and successfully getting out the word about you and your company.

There are several formats you can use to schedule activities…

* To-do lists

* Calendaring

* Making a project management list or Gantt chart

* Sticky notes (pasted on the wall or a desk)

…and so on.

It doesn’t matter which scheduling system you use, as long as you use it consistently, and it works for you.

There are three general types of marketing activities you’ll want to put into your schedule:

1) Ongoing marketing activities

2) One-time marketing projects

3) Idea generation activities

1. Ongoing marketing activities

Ongoing everyday marketing activities are tasks you do on a regular basis, such as daily, monthly, quarterly, etc. Some examples are:

* Advertising

* Direct mail activities

* Writing articles for your eZine

* Submitting articles to article directories

* Attending live networking events

* Writing blog posts

* Conducting a monthly teleseminar

* Checking your website analytics

* Communicating with your affiliates

* Sending out press releases

* Networking on social media sites such as FaceBook, Twitter, and Linked In

* Market research

Create a chart where you list each task, along with the day of the week it will be done. When I did this with my marketing activities, I realized I had too many tasks scheduled on one day. It wasn’t any wonder why I was having difficulty getting everything done!

2. One-time marketing projects

One-time projects are projects you determine need to be done on an as-needed basis. Typical examples of this type of project are: * Developing a workshop

* Creating a new product or service offering

* Setting up a business referral partner program

* Setting up your affiliate program

* Running a one-time special promotion

* Writing a book

* Designing a new website

3. Idea generation activities

Setting time aside for “birthing” new ideas is important, because it keeps your offerings fresh and relevant to your market niche, and provides you additional opportunities to increase your income. Idea generation activities include:

* Researching new topics to address in your eZine or teleseminars

* Identifying possible joint venture partners

* Thinking about ideas for a new product, service or book

* Looking at competitors’/colleagues’ websites/blogs to keep on top with what they’re doing

* Visioning about the future direction of your company

* Quantifying your professional and personal goals

Write down a list of all the different marketing activities you currently do, and start scheduling them into your calendar and to-do lists.

To stay on track with implementing your marketing activities be sure to look at your schedule first thing in the morning, and different times throughout the day.

Commit to your marketing by having a schedule, and watch your business start to grow on a consistent basis.

Copyright 2009, Bonita L. Richter


Digital Marketing vs. Traditional Marketing: What to Choose

In this wide arena of technology, most of the businesses have the dependence upon the digital media for advertising and promoting their services and products. The online discussion platforms have incredible effects on how common people act socially and how they connect with other individuals and purchasers. If as a business owner you do not want to be on the verge of losing your business, then adopt the latest type of marketing ideas.

Traditional marketing includes personal marketing, sales promotion, door-to-door selling, newspaper and advertising campaign.  Nowadays the internet has been developed as a standout amongst the most tried and true mediums to hunt down data and items. It is quick than the conventional mediums and needs less expenditure. You can take help of the digital marketing firms to make your business popular globally and make your products easily accessible. Today, we will discuss why people should shift choice from traditional marketing to digital marketing and how they can gain benefits.

  • Level Playing Field

If you bank on a good digital marketing agency that implements the apt strategy, then you will easily be able to take over your competitors. Having a website with flawless customer journey and superb service can certainly act as a tool to assist you in competing with your competitors.

  • Substantial scope

In the arena of digital marketing, there is extensive scope present and this specific feature makes it stronger than traditional marketing. Traditional marketing makes use of less number of resources and, therefore, the customers are very specific and few. Digital media uses multiple resources to drive attraction of customers and transfer them into purchasers. The entire notion of internet marketing is visible to the audience and the popularity increases.

  • Cost-effective

The initial expense of internet marketing is only a little portion of the huge amount of money that is usually spent on the advertisements, yellow pages, personal selling, campaigning and TV and radio ads. Traditional advertisements do not last long while by implementing Search Engine Optimization techniques you can get long-term effects. Even in PPC campaigns, you can save money. This option is not available in traditional marketing. Through internet marketing, marketing campaigns can be created as per your budget.

  • Real Time Results

Proper digital marketing concept assists you by proffering the real-time results of the success without making you wait for a long period of time. There are some effective online marketing tools that can even point out your faults and you can stay alert if you go wrong.

Apart from above-mentioned benefits, leading digital marketing firms assist in brand promotion, business strategies refinement and offer great exposure. Hence to make your business recognizable, opt for digital marketing.

Internet marketing is different than traditional marketing

Marketing is the key factor behind the success of a company. Generally a company produces many things which may include different kinds of consumer products, electronic goods or may be many services. Every company spends huge sums of money to these marketing strategies. They employ these specialized people in the field of marketing in lieu of huge remuneration. The chief responsibility of these marketing is to make these products popular and to prepare new marketing ventures so that people develop some sorts of understanding about the company and its products or services.

After the use of internet marketing making fast appearance, other forms of marketing have now become old fashion and outdated. These existing methods include newspaper, radio or televisions. These old methods of marketing and advertisements are very expensive as well. A small advertisement on any of these medium cost very heavily on the pocket of the owner of the company. It is very costly also because this ad appears only for one day on the popular newspaper. As far as placing an ad on the television channels is concerned, it is too dear to afford for a small company.

Therefore it is better to use the latest and most advanced method of advertisement or marketing which we call the Internet marketing. This method of marketing is the best possible technique of making your company and your products or services appears on the world market as it is very much possible on the Internet marketing. It has got some differences from the other traditional ways of advertisement and marketing which always makes it superior than them.

There are many online ad posting site on the internet which can serve your purpose of making your company, products or services popular on the Internet where it is easily accessible to the possible consumers or customers. Some of these ad posting sites demand some money but that amount is easily affordable to every one. It is a positive part of the affair that you and your products or services get a big exposure on the world market from where you can get the required business in a lesser number of days. You need to make it sure that your advertisement is prepared with effective words which could make a strong impression on the mind of your probable customers.

If you can make the ad by yourself, then it is very good otherwise there are many professional online ad posting companies, who by their professional approach towards their job, can make very good ads for promoting your company, products or services. These ads appear on the Internet for longer period of time and, therefore, are more successful for creating long-lasting business opportunities. You can also ask your online marketing agency to add a few web pages for the promotion of your products or services. These web pages are also very successful in their purpose of creating good awareness about your company, products or services.

In the age of search engine optimization, the chances of drawing the attention of the consumers has become even easier. If possible then ask online your marketing agency to do some Search Engine Optimization work with your web pages maintaining effective key words. These keywords make your ads or web pages even more accessible through the popular search engines such as Google, Yahoo etc.

The online marketing is targeted to draw the attention of each and every user of the Internet. Whenever a search is made on any search engine with particular key words, it gives a huge listing of all the related companies from where it becomes easier for a consumer to find out your company or products. As your ad or web page remains live on the Internet for along time that’s why it remains accessible to the probable customers or consumers for a longer period of time. A consumer can get an access to your company whenever he wishes to or needs to access you. There is no specific or limited time whatsoever.

As per the reviews available on the performance of the online marketing, say that the concept of online marketing has created great and very effective opportunities for the companies and their products. It has been noticed that the companies get huge amount of contacts and business through this system of marketing. It does well to everybody and harms none.

http://www.cigmamultimedia.com/

3D Holographic Projection – The Future of Advertising?

With many of the latest big budget cinema releases being available in 3D, and everyone talking about the 3D future of television, many eyes are starting to focus on 3D hologram projections…without the glasses!

Where does this technology originate from?

3D holographic projection technology is loosely based on an illusionary technique called “Peppers Ghost”, and was first used in Victorian theatres across London in the 1860s. Pepper’s Ghost was typically used to create ghost-like figures on stage. Hidden from the audience’s view, an actor dressed in a ghostly costume would stand facing an angled plate of glass. The audience would be able to see the glass, but not the actor directly. Specifically angled lighting would reflect the actor’s image into the plate of glass, a transparent ghost like reflection would appear in front of the audience. Cutting or fading the lighting could also add to the ghostly effect.

How is this technology used today?

With the use of the latest HD projectors, CGI animation, specialist HD film techniques and special effects created in post production, Pepper’s Ghost technology has been upgraded to the 21st century. Instead of a real object or person’s reflection appearing on a plate of glass, high definition video and CGI animation is beamed directly onto a specially designed, chemically treated transparent film via a high power HD projector. Although much more expensive, this modern approach results in a much clearer, believable hologram projection.

What kind of images can be projected as holograms?

Due to the modern approach of projecting CGI animations and pre-recorded footage, almost anything is possible. The “blank canvas” approach is often adopted, creating a storyboard only limited by imagination. The storyboard can then be handed over to a CGI animation team who can make it come to life using the latest 3D software such as Maya or 3ds-Max.

Real people can be filmed giving a speech, dance or presentation for example, and then be projected as 3D holograms. Holographic special effects can be added in post production to make a life-like person beam into the room, Star Trek style, or have their product appear and spin above their head at the click of their fingers.

Who have used 3D Holographic projections and why?

In August 2009, Endemol, the producers of the famous reality TV show Big Brother, working together with activ8-3D holographic projections, beamed housemates’ friends and families into the house to deliver messages of support and encouragement. The messages were pre-recoded using HD cameras and specifically angled lighting. A stage was rigged inside the Big Brother house task room, compiling of a HD projector, media player, lighting, and audio equipment. Each housemate entered the room in turn and took a seat in front of the stage. On cue, the housemate’s family member or friend was beamed into the stage before delving their message. Although the hologram displays were difficult to judge on 2D television screens, the event was hailed as a great success, evoking brilliant reactions from the housemates which made for great TV.

“Any other screen message on video isn’t a touch on that. They are in front of you – none of this flat screen or plasma screen – they are really there.” exclaimed David.

t’s lovely. It’s like you wanna touch it. I can’t believe it. I’m shaking,” replied Lisa.

In January 2009 Coco-Cola gave a sales conference presentation in Prague for over 800 people. Senior directors of the company were beamed into the stage as 3D holograms before giving a presentation about how the Coco-Cola brand has evolved over the years. The content of the presentation was also in the form of 3D holographic projections. The centre piece was a giant 3D hologram Coco-Cola branded spinning clock, representing the progression of time. A showcase of previous Coco-Cola bottles, logos, and labels amongst other objects were also projected as 3D holograms to create Prague’s first 3D holographic projection display.

What range of sizes can the holographic projections be displayed in?

This technology has been known to scale down to as small as a ten inch hologram display. The smaller range of holographic display units, ranging from ten inches to television sized monitors are predominantly used for retail, exhibitions and point of sale. Famous brand companies such as Diesel, have used this type of holographic display in their shop windows.

One of the largest holographic projections to date was in South Africa in 2007. A holographic projection screen, 12 metres wide, by 4 meters high stretched across a stage in front of 700 BMW officials, celebrating the launch of the latest X6 model. By increasing the size of the stage and number of projectors, there is no limit to the maximum size of the holographic projection displays.

Which other technologies are being used together with 3D hologram projections?

activ8-3D, the London based holographic projection specialists, have recently developed motion capture systems to couple 3D holographic projections. Motion capture systems are far from a new technology. An actor wearing a motion capture suit can have his/her movements picked up via various sensors. These movements can then be played back in real time onto a screen in the form of an animated character. Working with hologram display technology, these characters can become life size 3D holographic animated characters, both technologies working together perfectly to complement each other.

Hologram projection displays have also recently seen advances in audience interactivity. Using a wireless remote control, the holographic projections can be moved around the stage, rotated on their x and y axis, and can even be programmed to start or stop an animation on the click of a button.

What is the future of 3D holographic projection?

3D holographic projection technology clearly has a big future ahead. As this audio visual display continues to get high profile credibility, we are likely to see more companies advertising their products or marketing their business in this way. Whether it be large scale, big budget product launches or smaller retail POS systems, they are likely to become a common feature in the advertising world.

Where can I see an example of this technology?

A 3D holographic projection demonstration can be seen at The Movieum of London Museum, located in Westminster, England. The company behind it, activ8-3D holographic projection, are showcasing their large scale show and event holographic display, their medium and small size exhibition and retail hologram displays, as well as motion capture and interactive systems. For a free demonstration visit their website www.activ8-3d.co.uk or send an email to info@activ8-3d.com