Effective Content Marketing Strategy for Small Businesses

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Content Marketing

In this digital age, content marketing has become one of the most powerful tools for connecting with your targeted customers. Inbound marketing combines search, and social media services to exhibit your insight so as to draw more audience to your website. Top enterprise brands rely on content marketing agencies for their marketing strategies to execute on a global stage and stay organized.

Many content marketing companies have sprouted up the marketing strategies to help brands educate and earn the trust of the audience. That’s why more than 80% digital marketing professionals advise business owners for strategic marketing in the year 2017 that will help increase sales and growth.

Why Content Marketing Strategy.

• Less expensive

• Enhance brand awareness

• Generate traffic to your website

Content marketing is a process that requires regular, consistent delivery of focused content to increase your visibility and demonstrate your expertise. It’s important to document your marketing strategy that should include your goals, research, tactics, and metrics to get useful results.

Below there are some points to go through that will make your content as the center of your digital marketing strategy.

1) Make an authentic brand story

Create content about your product or services that meet your customer interests, needs, and expectations. It is the most important part of content marketing strategy that helps to connect with your potential clients.

A brand story must be real, authentic, and honest that describes your company existence, product description, brand names, titles, and taglines.

If you don’t have a brand book or formal rules for preparing a brand story, begin by looking into similar brands over the Internet.

2) Build brand awareness

You can build brand awareness by highlighting the features and benefits of your product through marketing contents and promoting it on social media sites and other business sites.

Writing fresh contents on your website or blog, creating infographics content, videos, animations, etc. are some of the practical ways that can drive-in traffic or convert the visitors on your site.

3) Effective content marketing formats

While creating content, you should know the topic to write, and the format to use for business success. The content marketing formats contain the full range of contents used to resolve the customer issues at each stage with detailed information.

Some of the marketing formats like blog posts, articles, reviews, video contents, newsletters, whitepapers, eBooks, etc. are very helpful in attracting new customers and closing leads.

4) Monitor your sales performance

Without appropriately measuring outcomes, you can’t know whether your marketing strategy for content is working. You can’t see the mix-ups, and can’t even recognize your chances.

There are several content marketing metrics to focus on like website traffic, links, likes, shares, comments, sign-up, downloads and lead conversion.

By measuring the right metrics on-and off-site content, you can easily set your objectives and desires and see the content marketing results.

5) Paid Content Promotion

Paid advertising platforms allow you to promote the content to a particular group of audience, qualified drive-in traffic, and leads, and develop your customer base. Paid ads are expensive and help you generate high ROI.

Some of the paid advertising methods that used for promoting contents are Facebook advertising, Google AdWords, LinkedIn, Twitter, email newsletters, events, etc.

Promoting your content via paid media or ads can help the targeted audience to notice your contents that result in better conversions.

Conclusion

Marketing will see a change towards being more customer centric rather than conceptual. People are getting hammered thousands of times a day by marketing now, and we need to make it accurate and relevant for them to take interest as well as actions. We are looking to find the niche market our customers are in rather than focusing on only what we do. These are some of the content marketing strategies that can help your online business presence.

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What Is Search Experience Optimization?

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Most everyone knows something about Search Engine Optimization but what is Search Experience Optimization?

First, let me state that in order to obtain high search engine rankings you will still need to provide search engines with the technical search engine optimization elements like Titles, Meta Tags, ALT tags, etc. But now, marketers must also include the user experience elements so search engines will judge a website as worthy of high rankings.

New search engine algorithms (search formulas) are now using behavior metrics, user interface, site speed, site structure, mobile optimization, SSL, meaningful and useful content, rather than just digging for keywords on a webpage to determine how to rank pages. It’s time to apply search experience optimization and search engine optimization together to achieve high rankings.

Rankings and Link Building are still the primary focus of most marketers today. They are important factors but no longer the most important. What is most important is a holistic method to optimize a business website.

The best course of action is combining traditional SEO practices with new techniques to place users experience first.

Don’t know how your website and pages stand in regards to the latest search algorithms? I always suggest that a full and detailed audit be conducted on a website. An audit will definitely show the gaps in your current optimization strategy.

Businesses must understand that no longer do engines look at your website in the cold eyes of a computer. Today, the latest machine-learning artificial intelligence systems look at a website more like a person would than a computer.

Is content still KING? I think so. Without content what is the worth of a web page anyway. But there is a catch. You might think you are getting good results from your current content, but are you writing for your business/ management, or are you writing for the reader of your content, a potential new customer?

You can create content using technical, sales, marketing or any other voice, but stop and think again who is consuming your content. The new Search Experience Optimization is simple, you write to engage the reader. You give them the answers to their questions; you give them what they are looking for not what search engines are looking for.

I compare old SEO and new SEO to an old car and new car. To maintain an older car was rather simple. In fact most teenagers could tune up a real old car. However, today you need a specialist with all of the knowledge and tools to maintain a new car properly. If you want to rank high on search engines you should seek out an SEO specialist that knows the ins and outs of Search Experience Optimization.

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Effect of Technology on Our Lives

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Technology is an improved route to an unimproved target. Technology is associated with innovation. It involves the transformation of ideas into something useful. Innovation is just not limited to creative people and organizations, but also involves the availability of technological and scientific talent. Technology and innovation are synergistic. Technology has definitely changed our lives and for the better.

Looking back in time, we realize how much our lives have changed due to the fruits of technology. It has provided us with freedom and less consumption of time and resources. Pointing out a particular technology for the drastic changes in one’s life is simply not possible. A nation’s economic growth can be measured according to the level of technology. This is because a number of factors are responsible for affecting an individual’s life style. The most important factor for deciding the working of a particular technology is the presence of competition. One kind of technology seems beneficial only until a technological advancement does not occur.

The most effective piece of technology is the mobile phone, and now a days being equivalent to a civilization. Due to technological changes, the dependency upon technology has increased many folds. Some advancement occurs at such a pace that they become self-defeating. The ability to convert carbon dioxide into fuel energy is a breakthrough process and once well established in would change our dependency on nonrenewable and limited sources.

With time, the use of internet is rising rapidly. The World Wide Web literally connects over 700 million people round the globe. The state-of-the-art technology has improved our means of communication as well as our educational standards. Due to the innovations in technology, an individual can gain knowledge about any topic at any place and at any point of time in his/her life. It has allowed the ease of availability of education. It has also improvised upon ways to fulfill our needs and to meet our expectations. Innovations in today’s tech-world can help us to solve urgent problems.

The revolution in technology has given rise to chat rooms, discussion rooms, personalized web pages and online databases. The IT sector has completely changed the outlook of human communication with e-mails, video conferencing and instant messaging. With the advent of technology, people are building bridges to decrease the distances in their mind. One basic drawback that has taken place is that people are becoming lethargic due to high trends in technology. It is shortening our ability to pay attention. Robotics, automation and computerization are on the go for changing our lives. Implementation of robotics will give higher efficiency and cheaper labor, thereby increasing unemployment rate.

Now the other side of technology is not so green. It is because of improvised technology only that we have seen nuclear and atomic wars. This has also leaded to increase in pollution as well as corruption. Hence, one must know how to balance between manpower and automation. In the world of automation, cars have created freedom as well as concrete jungle. Technology is affecting our near future so it becomes our responsibility to streamline it in the right direction.

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Marketing Alchemy: 3 Ways To Turn Marketing Expenses Into Profit Centers

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Are you tired of writing checks for advertising and promotion expenses, month after month, and feeling like you have nothing to show for it? Learn 3 ways that you can turn your advertising and promotion activities into profitable assets, shift from marketing expenses to income, and begin to think of your marketing activities as a profit center instead.

1. Save the money you are now paying to advertisers.

Does the idea of writing checks to yourself each month rather than writing them to someone else for advertising expenses sound good to you? Here’s how to make that happen.

When you run a typical ad, you have no idea who has seen it unless they come to your establishment, call you, or buy something from you. In order to make your marketing a profit center, you have to know who those people are and how to contact them.

Don’t run another ad unless you can use it to capture the contact information of everyone who sees that ad and is interested in what you are offering. If you are advertising to get new customers, then be sure to make them an irresistible offer in exchange for their contact information. For example, a restaurant offers a two-for-one coupon that is delivered after the contact information is provided. What irresistible offer can you make to your prospective customers that they can’t refuse?

You can even test different offers to learn which ones are most popular, and have a record of which people responded to which offer. Is that valuable information to have for your future marketing campaigns? Of course it is! You can just deliver more of what your customers have already told you they want. And as you build a list of those people who have raised their hands, the list you are building becomes an asset for your business.

With a list of prospective customers and how to contact them, you no longer need to run blind ads. You can send targeted offers directly to your list in an email, so there is no mailing cost.

Instead of putting a coupon in an envelope with lots of other offers and hoping that someone will respond, you will be able to send a coupon directly to your list. You can even suggest that they share it with their friends and co-workers who might be interested in what you have to offer. And watch those “advertising” dollars go right to your bottom line!

2. Send special offers to your list that they can’t get anywhere else (and cash checks from other business owners that are providing the offers for them).

What’s even better than saving marketing dollars? Earning marketing dollars! Imagine how excited your customers will be to get “secret, special deals” that no one else gets! Of course, they can pass those offers on to their friends too, but those friends have to give you their contact information to get the deals!

You can send the offers to your list in a monthly newsletter, an email, or several other options. All can be done at low cost or no cost — but you won’t pay a dime without getting a check from another business owner first to cover the cost.

Send offers for other local businesses (that don’t compete with you, of course). Look for complimentary products, or even just products that have a similar target market that matches your customers. If your customers would be good customers for another business, that business can pay you an “advertising fee” to connect the offer to your list.

Partner with local museums or other non-profit arts organizations. Even if you don’t earn cash for your mailing, you can likely take a tax deduction — but check with your accountant so you will know what you have to do to earn the deduction. Just make sure you are getting a “special” deal for your list members.

If you have other business owners who are your customers, ask if they would be interested in having you do marketing for them.

Get in the habit of thinking of marketing as a profit center, and you will see many possibilities for profit.

3. Write a review for your customers that is included in your newsletter or an email, making a recommendation and including an offer.

Start with your customers who are business owners themselves and think about how you can promote their businesses with a review and a recommendation. Then approach the owners of those businesses and offer to provide a review and recommendation of their business (or product or service). In exchange, they will provide an irresistible offer (exclusive to your list, of course) which you will send for a small fee to cover your “expenses,” along with your review and recommendation.

This is powerful in marketing terms. This is not just “a shot in the dark” advertising, hoping that someone will respond. Your list members know and trust you, and when you give them your point of view (review) and your recommendation that they do something (take advantage of the offer that is being made), the expectation is that a larger number of people will respond to the offer than if it was just another ad placement. However, the offer must be something that your list members will find irresistible and it should be exclusive, only available to your list.

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The Importance of Internet Marketing In the Modern Business

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Are you willing to take your brand on the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.

In the digital world, internet plays a very important role in marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.

Entrepreneurs compete against each other to improve the traffic on their websites because the more traffic you get, the more visible your website in search engine. If your website draws attention, then you know what will happen next. This is why Search Engine Optimization was born; to optimize the content quality and improve the rank of your website.

For a small business, internet marketing does give a positive outcome. Since internet is used widely without borders, everyone can browse through and seek what they want no matter how far they are. This means, you can have customers across borders and lead to a bigger market. Moreover, as long as you can create a great traffic, your site will eventually be the first site that the user sees when they type certain keywords.

Entrepreneurs choose marketing via internet as a way to promote better. It does not require printed brochures and save time to explain since your site shows all of the services you offer. Internet marketing cuts down all of the operational cost and lets you have higher revenue.

In a nutshell, attractive website is good, but without marketing, your website can be nothing because nobody knows it. Thus, internet marketing brings many benefits. It is necessary for your business to grow larger. And even possible to perform expansion.

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How To Build An Autopilot Income System From Your Laptop

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An autopilot cash system which generates money over and over sounds like a pipe dream. But for many online marketers this has been a reality for a long time. Online marketers and affiliate marketers use the internet to build huge amounts of website traffic to their websites. From their websites they ‘convert’ visitors to subscribers.

They can do this by offering ‘legitimate bribes’ – freebies which offer some kind of inherent value to the visitor. Often it’s an e-book or some kind of instant download or video series.

Once subscribed, they are sent a series of automated emails which promote various products and services. By clicking the links within the emails and purchasing ‘digital’ products and services, the owner makes a commission. By increasing the number of subscribers over time by creating multiple marketing methods, the list of subscribers grows and so does the number of sales.

The best part is that the products don’t have to be your own. Sales, deliveries and customer problems are all dealt with by someone else. You simply refer the sale and collect a commission.

This is the ‘crux’ of an automated income system.

Automated Income

Building a ‘system’ like this takes time however, unless you ‘piggyback’ someone else’s sales funnel, which makes it faster. It takes time to learn and time to build. But it’s well worth the effort. Once you have a working ‘sales funnel’ you can simply build marketing channels to it and send more and more people through your landing page.

The main job therefore of an affiliate marketer, is to market their landing pages and send people through their sales funnel.

By creating multiple marketing methods, and ‘tweeking’ each one to cost less and deliver more, you can effectively ‘scale’ up to reach a global audience with other people’s products and services.

Content

Getting people to your website is the first hurdle. Let’s assume you already have a sales funnel set up with a range of products and services laying in ‘wait’ for your customers. Getting people to your website can be done instantly with paid for advertising or, over time with content marketing. Content marketing takes time, paid for advertising cost money. Depending on which one you have more of will determine your initial marketing strategy.

Article Marketing

Article marketing is one way to promote your website. By writing content which is appropriate for your target audience, you can get found on Google and through social media. As people share your content on social media and around the internet, your presence grows. More people land on your website, subscribe to your emails, and you make more sales. This is the ideal scenario. By sharing your articles and linking back to your website you can generate an automated flow of website traffic which turns into paying customers.

Paid For Advertising

Paid for advertising is the fastest way to get people to your website or landing pages. It is like turning on a ‘tap’ for traffic. By starting small and slowly raising your budget once you see that your campaign is profitable, you can eventually turn up the ‘tap’ and turn up your profit.

It obviously costs money to use paid for advertising. In the first instance you should be very careful and make sure you know what you are doing. Expect to lose money at first. Test everything in your advertising campaign. When you have found a campaign which works and regularly produces more in sales than it costs in advertising fees, you are in a position to start increasing your budget. Paid for advertising is a great form of online advertising. It allows anyone with a laptop and internet connection to advertise globally and set a suitable payment for almost any budget.

Choosing The Right Products

Affiliate marketing lets you choose almost any product online and promote it. Providing there is a suitable affiliate program for you to use, you can sell almost anything online. This is a double-edged sword. Not all products are created equal and you can waste a lot of time choosing and promoting the wrong products. If you are going to take your internet business seriously, you need to make a serious income from it. Don’t dabble!

Some products will only make you a few pence on a sale. Don’t use these products! Choose instead, products which give you income for the lifetime of a customer. This means using products which reward you for monthly and ‘back-end’ sales. Using this model is far more effective than selling online ‘one hit’ wonder products where you only make a single commission. Monthly commissions let you make an income from each sale, rather than just a single commission. Back-end products are ‘add on’ products which are offered to existing customers. You should also take advantage of high end products and built in sales teams for maximum benefit.

Get The Right Training

Everything comes from your understanding. Your actions will be based on what you know. Unless you get the right training with an online business, there is plenty that can go wrong. It’s well worth, therefore, investing in your online business education from the start. If you think about this as a long term business which can eventually set you free from a job and allow you to work independently from anywhere in the world, you will see the value in this. If you want to ‘dabble’ and try to learn from your own mistakes with an online business, it will take you much longer and you may never achieve it.

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Introduction to Facebook Live

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When it comes to how to advertise on Facebook, we are used to the obvious methods with Facebook Ads and using pixels. If you haven’t heard of live streaming yet, then you must have been living under a rock.

This lets you communicate with that audience in a live fashion and even respond to comments and that in turn makes this form of communication incredibly engaging and intimate.

For an internet marketer, this is the closest you will ever come to being able to knock on someone’s door and tell them exactly why they should buy your product.

If you’re building a personal brand, then it’s a fantastic way to build trust and familiarity. And if you’re creative, then you can do all sorts of amazing things like taking your audience with you on hikes or bringing them to live events.

Imagine being able to make a seminar for your sales funnel where your students could actually ask questions? And where they knew you that you were speaking to them directly at that very moment! One more thing that makes live video so exciting for marketers is the simple fact that it is so new and so exciting.

If you’re a marketer looking to make a big splash online, then this tool can help to give you a massive head start. People want live content and they’re incredibly excited for it.

For an internet marketer, this is the closest you will ever come to being able to knock on someone’s door and tell them exactly why they should buy your product. If you’re building a personal brand, then it’s a fantastic way to build trust and familiarity.

If you’re a marketer looking to make a big splash online, then this tool can help to give you a massive head start. People want live content and they’re incredibly excited for it.

After all, there’s tonnes of coverage of live content in the media and everyone is talking about it. But right now, not that many marketers or bloggers are creating a live video.

To use Facebook Live, you will need the Facebook mobile app. From here, you simply need to click on the box you would tap to post new content. You can do this from your personal account or from your Facebook page.

From there, you can then simply select the ‘live’ icon at the bottom. This is a small image of a person with radio waves emanating from their head. When you click this, you will be taken to another screen where you’ll see your camera in the background and a few options. One important option is the ability to add a description.

Make sure you do this as it is what will make your content sound interesting when people find it and aren’t familiar with your brand. This is key when it comes to how to advertise on Facebook.

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WordPress SEO – Use It Right And Go Really Far

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WordPress shares a fantastic relationship with the search engines, which is exactly why you find the WordPress blogs getting more attention from Google and other major search engines. All webmasters know and know (as do IMers) that building a site on the WordPress content platform gives you an automatic upper hand in terms of beating your competitors at SEO. If you want to make sure that you get the best results possible from your WordPress blog, you still need to make sure that you optimize it as well you can for optimum performance so that you can reap long term rewards in the form of organic search traffic.

Place your keyword in the title – In relation to optimizing your WordPress blog for the search engines, always keep in mind that the keyword has to be placed in the title. This is one of the most well-located and most efficient ways to be seen by the search engines. But, you should stay away from keyword stuffing as much as you can. Your keyword should go in the title if you think that it will make a huge difference to do it. Your title should not only read well but it should also make sense.

Place your energy on one topic right now, a lot of WordPress blogs range in numerous topics. Not anything is incorrect with this.

But if you want the benefit of SEO then you should try and stick to one single topic. Then, use other sub topic if it is necessary. Why should you be concerned about this? Initially, it will be your visitors who will be reliable for putting new content on your blog by commenting on it. Secondly, the search engines will have an excellent thought of what your blog is about. All of this has a lot to do with how the search engines rank your site.

Incorporate Social Media – When you establish social media buttons, in way you are employing your viewers and getting them to sponsor your content for you. This is a brilliant way to place your blog in the limelight and at the same time assemble natural backlinks as your readers use social media to vouch for your blog. Social media buttons are vital, but they may fill your site with unnecessary stuff, you should be concentrating on content. WordPress SEO is a procedure that will progressively give your blog an upgraded look to the search engines. Because you are using a strong site like WordPress, the result could be eminent. Google has a very high regard for WordPress and the applications attached. Prior to applying WordPress SEO, initially get the essentials in diplomacy; this way you will be more assured of having an established premise to work from and will be more apt to have a well founded grouping later on.

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Why Electronics and Technology Are Important

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People today live in a world that relies greatly on electronics and gadgets to make our everyday activities easier and faster. Most of us could not fathom what life we be like without computers, cell phones, iPods, televisions, or electronic toys. Over the years, technology has continued to advance, improving the quality of life for people who use electronics and gadgets to make their lives more convenient.

When we wake up in the morning, we are often greeted by our alarm clocks. How many people would be late for work if they had to rely on their internal body clocks to wake them up at the same exact time every weekday morning? Once up and out of our bed some people may enjoy a cup of coffee or espresso from the convenience of their own kitchen coffee making appliance. Others may head to the bathroom to start getting ready for the day. This may include using a hair dryer or curlers to style their hair, or maybe an iron to de-wrinkle their clothes. All the while, people may be catching up on the day’s news by watching their local news station on television. All this use of technology and electronics and they haven’t even left for work yet!

The list goes on and on. The advancement of technology has allowed us to enjoy our favorite music while we exercise via the use of an MP3 player, warm our food in seconds with the convenience of microwaves, and even read our emails from anywhere in the world with the use of smart phones and laptops. This is just the tip of the iceberg. While most people understand that electronics and gadgets are important, they don’t take the time to really comprehend just how much we use this type of technology in all aspects of life. Certain electronics and equipment have made medical procedures easier, not to mention just plain possible. Life expectancies have increased with the advancement in technology and suffering has lessened due to the invention of medical equipment and technologies.

Whether it’s the coolest new GPS gadget to help you located and get to your favorite vacation destination along with every restaurant, store, and gas station in the area, or the newest sonar machine that can allow a doctor to see any possible development issues with a mother’s unborn baby, technology and electronics means more to us than we can realize. New products are developed every single day and the more people shop for fun gadgets and electronics, the easier and more fun life will become!

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Tips To Succeed In A Network Marketing Business

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I was thinking of making the title “How To Succeed In Business” because perhaps these tips could be applied to any business and not just in network marketing (or MLM). Business is business right? I am going to write and see if perhaps I come up with something unique to network marketing… if I do maybe I will rewrite a little… but in the mean time…

Have Your Own Brand

The first step to succeeding in business is to have your own brand. If you are Joe, the XYZ distributor, you are promoting the XYZ company. Create your own brand… perhaps Joe Smith, Network Marketing Coach, or Joe Smith Company; something to differentiate yourself from all the other distributors in your company.

Add Value

If you are just “You can buy from me too”, you are adding no value. You must add some sort of value. For instance, a while back we made great looking baskets and sold them as a product. By reorganizing the product the way we did, we added value to the product.

If you do home delivery, write books, consult with other network marketers; you are adding value. Perhaps extras that you could charge for. The extras are definitely what customers want, otherwise they will just go for the lowest cost product the closest to home.

Have Your Own Product

In network marketing, we typically represent a company and its products but… we could potentially have our own product, such as a recipe book that features our products (for instance). We have our own “Attraction Marketing” or “Black Box Recruiting” site, which is a service that is free, but it counts as a product itself. You could also consider our blog a product. Brainstorm to see what kinds of products you could offer to your customers or to others who might join your business.

Consider Your Image

Image is very important in business. Having your own business name. Positioning yourself as an expert. Being uniquely an expert in something is even better. Having a resume that people want to be associated with. Not necessarily a Word resume, but accomplishments that you can point to. If you do not have accomplishments that would relate, you can build lists of accomplishments over time.

Avoid negative things that could tarnish your image. Treat your customers right. Do not do illegal or unethical things. Be prepared for challenges and consider your options carefully.

Make The Numbers Important

While all of the above are foundations of a good business, the numbers are your measurement of success. Most importantly profit. Profit is your businesses revenue (income) less expenses. Without profit… at some point… no business can survive.

Cash flow is also an important measurement. While sales is great (or commissions), keeping cash in your business is life or death. Often we sell on credit, i.e. we invoice somebody, and if they take too long to pay that can be extremely stressful. If we run out of money, we are out of business.

We can improve cash flow by selling at a certain margin. Margin is the price sold less cost, divided by price sold… usually provided in percentage form. For instance, an item that costs $10 sold at $15 has a 50% margin. Many items are bought, or manufactured, at a very low cost and sold at a margin of 100% or more. The higher the margin, the better. Especially when you get to the point of having to cover a slow paying customer.

For instance, you sell to a customer for $10,000 monthly at 100% margin. That means your cost is $5,000. If they pay in 30 days, once they have paid the first time you have two month’s worth of cost covered. So your business survives for two months before you need more cash (for example purposes only because we are not considering other expenses). If your margin is lower, you have more risk of running into cash flow issues; if higher, you have less risk. Your optimal margin is something that is different business to business.

Now if you are only earning commissions, margin does not mean much, you just need to keep your commissions well above your business expenses.

If you are using an accounting package like QuickBooks, you will want to keep an eye on your profit/loss statement and your cash flow statement.

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