Effective Content Marketing Strategy for Small Businesses


Content Marketing

In this digital age, content marketing has become one of the most powerful tools for connecting with your targeted customers. Inbound marketing combines search, and social media services to exhibit your insight so as to draw more audience to your website. Top enterprise brands rely on content marketing agencies for their marketing strategies to execute on a global stage and stay organized.

Many content marketing companies have sprouted up the marketing strategies to help brands educate and earn the trust of the audience. That’s why more than 80% digital marketing professionals advise business owners for strategic marketing in the year 2017 that will help increase sales and growth.

Why Content Marketing Strategy.

• Less expensive

• Enhance brand awareness

• Generate traffic to your website

Content marketing is a process that requires regular, consistent delivery of focused content to increase your visibility and demonstrate your expertise. It’s important to document your marketing strategy that should include your goals, research, tactics, and metrics to get useful results.

Below there are some points to go through that will make your content as the center of your digital marketing strategy.

1) Make an authentic brand story

Create content about your product or services that meet your customer interests, needs, and expectations. It is the most important part of content marketing strategy that helps to connect with your potential clients.

A brand story must be real, authentic, and honest that describes your company existence, product description, brand names, titles, and taglines.

If you don’t have a brand book or formal rules for preparing a brand story, begin by looking into similar brands over the Internet.

2) Build brand awareness

You can build brand awareness by highlighting the features and benefits of your product through marketing contents and promoting it on social media sites and other business sites.

Writing fresh contents on your website or blog, creating infographics content, videos, animations, etc. are some of the practical ways that can drive-in traffic or convert the visitors on your site.

3) Effective content marketing formats

While creating content, you should know the topic to write, and the format to use for business success. The content marketing formats contain the full range of contents used to resolve the customer issues at each stage with detailed information.

Some of the marketing formats like blog posts, articles, reviews, video contents, newsletters, whitepapers, eBooks, etc. are very helpful in attracting new customers and closing leads.

4) Monitor your sales performance

Without appropriately measuring outcomes, you can’t know whether your marketing strategy for content is working. You can’t see the mix-ups, and can’t even recognize your chances.

There are several content marketing metrics to focus on like website traffic, links, likes, shares, comments, sign-up, downloads and lead conversion.

By measuring the right metrics on-and off-site content, you can easily set your objectives and desires and see the content marketing results.

5) Paid Content Promotion

Paid advertising platforms allow you to promote the content to a particular group of audience, qualified drive-in traffic, and leads, and develop your customer base. Paid ads are expensive and help you generate high ROI.

Some of the paid advertising methods that used for promoting contents are Facebook advertising, Google AdWords, LinkedIn, Twitter, email newsletters, events, etc.

Promoting your content via paid media or ads can help the targeted audience to notice your contents that result in better conversions.


Marketing will see a change towards being more customer centric rather than conceptual. People are getting hammered thousands of times a day by marketing now, and we need to make it accurate and relevant for them to take interest as well as actions. We are looking to find the niche market our customers are in rather than focusing on only what we do. These are some of the content marketing strategies that can help your online business presence.


Advancements in Software Development Technology 2015


Advancements in Software Development Technology 2015

Year 2015, is expected to see remarkable innovation and development in software technology. Speed of research and development in software technology is tremendous, and its relevance has also increased exponentially by mass availability. Today, software technology touches modern human life at everyplace and no human can deny importance of software technology in their life. Furthermore advancement in software strategy and development is making human life better, healthier and happier than ever before.

New trends are emerging due to advancement and development in software technology that promises to transform our life in every quarter. Though these trends could live for short span of time or might exist for lifetime, nevertheless, they’re still important and signify determined efforts by developers and engineers to make our life better.

Few of these popular trends in software development technology are:-

Innovative IT architecture

Innovation is the buzzword that is shaping futuristic IT solutions to change business IT orientation and integrate business system. Nowadays, Innovative thinkers and software engineers are deeply engrossed to develop IT architect that generate business and possess cutting edge business orientation. Traditionally, IT architect plans are purely technical but now innovative IT architect are all inclusive.

Cloud Computing Technology

Cloud computing is internet-based technology that can connect users to servers online to access software for computational work. This technology is much secure, faster, cheaper and better than traditional offline software. Major advancement has been made by Google in cloud computing followed by Open Office and Rack space. In 2011, cloud computing could witness major strive in various fields of software technology.

Socio-Factor in softwareTechnology

Social media is emerging segment of marketing that offers large scope for business opportunity. Social networking sites holds substantive portion of customers who’re willing to spend few extra bucks for better technology, product or service. Today, new terms like social media engineering, software developer and social media optimization are presenting wide variety of avenues to tap online market and attract loyal customers and create brand image. In coming scenario, software technology could play decisive role in monitoring social media image and scan bulk of data and information for stronger social media branding.

Mobile software Development

Mobile technology is not a new technology but its potential has recently been found and being scaled for innovative IT solutions. Nowadays, mobile apps are being embedded with smart phones and tablets to perform hordes of computational task that are commonly performed on a computer or laptop. IPhone and iPad largely dominates mobile app market as they’re more popular for monetization and marketing. Mobile apps cover wide variety of domains extensively such as business, marketing, utility, gaming, computation, education etc. The reason behind its greater acceptability is low-cost, largest customer base and portability.


Cyber attacks worldwide are increasing day by day, and hackers are coming up with unique techniques to penetrate through servers and sabotage security system completely. This is a matter of concern as no software development company has come up with insurmountable security system. Such a situation has triggered innovation into software security system, and by the end of 2011, we could hope to have comprehensive security solution.