Importance of Ecommerce Web Development in Modern Era


In present scenario, ecommerce web development is gaining huge popularity. These stores not only help you in selling your products but also enable you to create your distinct identity on web.

These days, the importance of ecommerce has increased in the business. Ecommerce can be understood as the doing business or buying or selling products or services over the internet or electronically. These electronic systems are the networks through which the desktops are connected to the World Wide Web. This has become a prominent activity over the internet.

With this increasing popularity of ecommerce, ecommerce web development has also got huge importance. Thus, for the web developers, e-commerce website development has become a latest business trend. This new concept has revolutionized the way of doing business on internet. By providing the superior quality ecommerce solutions, this business has emerged as the most innovative way of doing business. Further, it has a great impact over the online business. 

There are a huge number of small businesses that have started their online shops. Hence, this has resulted in raising the demand of shopping cart development. E-commerce website development offers greater chances of understanding the client’s requirements and offers easy and quick interaction to approach various dimensions. 

For creating an online store, it is very necessary to develop an e-commerce website which is highly attractive, eye-catchy and feature-rich. All these things help the businesses to attract more and more customers towards their website. Various software tools like shopping cart, X-cart, Magento, Mambo and osCommerce are used to develop these e-commerce websites. By adopting this method of ecommerce web development, the sale of the products and services increase automatically over the internet and that too without compromising the flow, attributes and performance.    

There are various professional Ecommerce Website Development companies, available in the market, which are providing these ecommerce solutions to their clients. These companies enable to maintain client’s trust, reliability and confidence over these online businesses. Hence, the developers are responsible to create the website that understands the client’s requirements, create healthy relations between the business and the clients and provide better opportunities for growth of the company.  

For starting an online store, it is very necessary that an enterprise must hire a well-known ecommerce website design company that can fully understand the business needs and objectives. Choosing the best web developer will enable you to advertise and sell your products and services in a better way. This will also help you to grow your business with a rapid pace. The only thing that you need to keep in your mind is that your online store should be attractive, functional, trustworthy and easily accessible.  


Website Design: Improve your Navigation


There are billions of different Web pages floating around the Internet, and unless you have the ability to trawl Google and memorise the URL of every page of every site, there’s no way you’d survive out there without a little help.

Thankfully, we don’t have to wander round the Web feeling our way like a zombie in a maze. Navigation forms the basis of any Web site, and always has done. Despite the fact that it is a necessity of Web design, it has become something of an afterthought for many designers, as they concentrate on trying to get clever with content.

Navigation remains the single most essential aspect of site construction, and the wonders of modern technology mean you can guide your visitors around your site in a range of innovative ways to make their online experiences all the richer and more rewarding.

What’s the point of navigation?

For the benefit of anyone arriving on the planet in the last few minutes, the base principle of site navigation is to help your visitors find their way around your Web site, providing links to all its pages. Common sense reasons that it is imperative that your site is easy to navigate or your guests will soon leave the party for pastures new.

The home page of a web site is where visitors form their impressions about the entire design, and its importance far outweighs that of the other pages that make up the site. The same theory applies to the site’s navigation mechanism, ie if you manage to convince new visitors to make the step from your home page to one of your sub pages, the chances of them wanting to peruse the other delights on your site increase no end.

Proper site navigation should give the visitor a sense of ‘place’ within the site. it should help you maintain consistency throughout the site, even establishing something of a brand. It’s important that anyone delving through your site knows how to get back to where they started, otherwise they’re likely to flee in frustration.

Your navigation system should also encourage the user to explore other areas of the site by suggesting pages of related interest, and challenge their minds by pointing them towards more obscure links elsewhere online that will interest them. Ultimately, your top priority when designing site navigation is to ensure that the user doesn’t have to work hard to find everything you’re offering.

Traditional navigation

Back in the old days, navigating the Web was a completely different experience from the one you’ll see today. We all know that developments in Web design software have made it easy to create prettier pages with flashy graphics and stylish content, but site navigation has also evolved considerably.

In the late Nineties, when the Web was just beginning to take shape, the core device for site navigation was the trusty textual link, and a blue underlined piece of text was your ticket to a world of information. once clicked, the text link would turn purple (or sometimes red) to indicate that this was one corner of the Web that you’d already explored, and this became something that even newcomers to the Net could get their head around right from the off. Of course, these conventions still apply today, albeit in a slightly more ‘glam’ format.

A few years ago, the closest you’d have got to a graphical interface on a site would be a series of boxed text links across the top of the page of running down the side. Occasionally these would be accompanied by hideous animated G11’s or clipart that vaguely represented the part of the site a link pointed to (‘borne’ would be a house, contact us’ a phone, ‘buy’ would be a stack of coins, etc).

Just because these navigation systems seem a little primitive from this side of the Millennium, it doesn’t mean
they weren’t effective, and they are still used in some form these days. The Site Map, for instance, was one of the first devices to appear, and still represents probably the quickest way to find your way around large Web sites. On the whole though, exploring a collection of pages in 2003 is a much richer experience than it was seven years ago. The emergence of modern WYSIWYG design applications and advancements in graphic manipulation technology have meant that Web developers can get more imaginative with their navigation bars in order to truly achieve usability.

Navigation musts

If you mosey along to any Web site worth its salt and look carefully at how it was put together, you’ll notice that all the big sites follow the same navigation methods a tidy nav bar for effect with a bandwidth friendly set of textual links somewhere on the page. However creative you think you are, or however much you want to hurl saliva in the face of convention, there’s no use trying to fight against these methods. They work and they always will work, and users are unlikely to stick around if they don’t get what they’re expecting.

Textual links, or embedded links, are the most basic form of navigation and represent a clear, instant method of accessing pages within a site. These are generally arranged in the form of a series of underlined words across the top of a page or a list running down the side.

Another key device in the quest for an easy ride online is ‘breadcrumb’ navigation. By using trails of HTML links, you can show the route from the home page to the current page, helping the visitor to move up and down the menu tree more effectively, especially on large, page heavy sites.

In order to give the user the richest, most diverse surfing experience, it’s wise to slap in as many related links, within reason, as you can unearth. The key here is to avoid simply using the obvious links, and to add pointers to more obscure, off the wall sites that are likely to titillate your readers, adding greater value to your site in the process.

It’s also important that you position your navigation links in a place where the user will expect them to be, and where they won’t intrude into the content of your site. Many Web designers favour the placement of links along the top of a Web page, plus down the left or right hand side, and at the bottom of each page for good measure. Basically, you need to make sure that your visitors are never more than a scroll wheel rotation away from the next page. Make sure you stick to colour conventions too blue is generally recognised as the norm for a text link, with purple or red used to indicate a page that’s already been accessed by the browser.

New methods

While these traditional navigation principles should still be foremost in your mind when designing pages, there are a number of trendy new devices kicking around town that are also worth thinking about.

Let’s first consider image maps, a navigational tool that has the potential to be something quite special, but which invariably turns into a confusing mess. The key to achieving a workable image map is to choose your picture carefully. Make sure it’s something that lends itself to being logically sliced up and split into parts, rather than a generic piece of art with no determinable boundaries within it. if you can afford to do so, buy the image in from a picture agency before slicing it up in Image Ready (or a cheaper alternative such as Paint Shop Pro) and exporting it to your Web editor to apply the rollovers.

If pictures aren’t your bag, or if you’re keen to avoid bandwidth heavy navigation, you may want to think about exploring the DHTML route or even applying JavaScript pop up menus. While these have been around a few years now, they’re still called upon by pro designers as a means of adding dynamic navigation. Adding DHTML menus is far easier today than it ever was, and there’s plenty of software around that will do the job for you without you having to lift a brain cell.

However, when it comes down to designing sites ‘in the Twenty first Century, you won’t find many better tools for the job than Flash. Macromedia’s cherished vector graphics application houses all the functionality you need to produce slick, easy to follow, fast loading navigation. The program allows you to create virtually any type of dynamic navigation system you can think of, from stylish icons and Flash buttons to pop up and pull down menus. Flash is also great for generating actions and animation within a navigation bar in order to engage the user and promote interactivity.

Ironically, relying too heavily on these swanky new navigation methods can lead to your site becoming overwhelming to a visitor, and a jamboree of weird and wonderful menus is no use to anyone. If you are intending to use devices such as Flash or JavaScript menus, always make sure this isn’t your sole form of navigation, and that there are text links for those without the right plug in. As accessibility is what we should all be striving for these days, you should always be sure to include ALT tags on any images you include in your navigation to cater for anyone using a screen reader and make sure you create a text only version as well.

If you really want to know if your site is truly useable, the best idea is to unleash it on a group of friends and get them to try and navigate it. Come up with a list of things that a user might want to do on the site, then observe your guinea pigs as they try and access the information. You’ll soon learn that it pays to keep things simple and not to try anything too elaborate when designing navigation. That’s not to say you can’t be original, and with advancements in creative applications such as Flash, navigating Web pages can only get more enjoyable.


Marketing Chocolate


Throughout history, chocolate has been marketed differently to different consumer types. Some companies like to show their customers that their chocolate has the most weight, by using digital scales and then showing what the price computing scales read on the actual package label. Yet, other companies prefer to create an upscale image, by making their products seem rich and indulgent. This article discusses the different ways to market chocolate.

1. Make a product that is meant for the everyday consumer. This type of chocolate is made for those who want an average chocolate bar. The packaging is usually very simple and the prices are the same or lower than the rest of the competition.

2. Create a rich and luxurious image for the product. This type of chocolate is set above the rest in price. It usually has gold packaging and has a look that is different from all of the competitors.

3. Organic products are becoming more and more popular, so making chocolate to appease this type of consumer is a newer marketing technique. In order for a chocolate to be organic, it must be approved by the USDA and some companies then go on to get certified organic by other more strict organizations.

4. Companies also want to reach out to the adventurous chocolate eater by using exotic ingredients in the chocolate. These types of chocolates usually have bold colors on the package label, to emphasize the exotic ingredients that are in the chocolate. Exotic ingredients may include, spices like cayenne pepper, or different fruits like passion fruit or mango.

5. Sugar free chocolate appeals to those who have diabetes or anyone who wants to reduce their sugar intake. The diet industry has really taken off in the past ten years and as such, so has the diet chocolate industry. People with diabetes or consumers who are watching their weight are able to eat chocolate that is made without sugar. This chocolate is usually made with artificial sweeteners and the packaging reflects this change. The wrapping and labeling on this kind of chocolate bar is usually lighter, to indicate that it is lighter in calories and sugar, therefore, making it a light chocolate bar.

6. Finally, there is marketing towards children, in which companies make a product that is fun with packaging that has bright colors. There are many chocolate producing companies whose target market is children. In order to attract children anywhere from two to sixteen, they make their labels appear bright and cheerful. These companies also make their companies seem fun and sometimes quirky to attract children to other products they may offer.

Chocolate has been a part of the everyday consumers’ lives for hundreds of years. It is only in the recent past that the consumer market for chocolate has been segmented into so many different components. The consumer market is also constantly changing, so it will be interesting to see what new markets come about in the next few decades and how the chocolate industry will deal with these future changes in the chocolate market.


Software Application Development VS Web Application Development


intelligence small business software open source

Internet has slowly taking over as something important if not part of our life. Most of us need the internet connection for majority part of our life, be it for studying purposes, doing researches, work related stuff and some of us have even venture into ecommerce as well as shopping just in front of the computer monitor screen. The Internet has made our life so easy that businesses started to mushroom without the need of much capital unlike traditional businesses. What is more important, side business like web site hosting and software development house are also mushrooming out of nowhere.

Software development is no longer like previously whereby most of the software development is done offline and the applications are not portable to from one to another platform. Because of this reason, some are slowly moving towards web development as developing web application can cheaper or on par with the software application.

Web development company is also like a software development house, but this company will design and develop ecommerce websites or web application according to the customers need. Ecommerce website or web application that the company developed has to be able to support multiple platforms ranging from Internet Explorer, Firefox, Chrome and even Safari. By supporting multiple platforms, target audiences will not be fixed or limited to use only certain browsers, thus in the long run will generate more traffic and community of the ecommerce website or the web application.

With smartphones slowly a trend, web application or ecommerce website must be supported to mobile platforms as well – thus coding is tedious as programmer must write a function using shorter code.

Tags: intelligence, small business, software, open source, sem, seo, web development, wordpress, wordpress themes, domain names


What is Field Marketing?


Field Marketing is the use of highly skilled and trained field marketing professionals  to conduct brand-building strategic (long-term) or tactical (short-term) marketing exercises on behalf of clients.

Field Marketing Staff are employed by a field marketing company, which in turn is contracted by the client to complete marketing activities.

Field Marketing delivers results and ensures brand development in terms of accountability, visibility, availability and sales.

The range of Field Marketing services a field marketing agency should offer includes:

  • Auditing
  • Sampling/Demonstrating
  • Merchandising
  • Sales
  • Roadshows / Events / Experiential Marketing
  • Mystery Shopping
  • Data & IT
  • Support Services
  • Benefits of Field Marketing

Face to face contact with the targeted customer is arguably the most effective way to reach them and outsourcing different aspects of field marketing can save companies millions of pounds.

Field Marketing companies are able to offer complex and comprehensive support to a range of marketing operations, such as counteracting a competitor’s campaign or increasing market distribution.

Extensive knowledge of different industries as well as an efficient and multi-skilled task force makes these specialist companies ideal for ongoing nationwide promotions as well as one-off campaigns in small towns.

Field Marketing allows fast and flexible solutions to the dynamics of the changing environment that is tailored to the needs of the client’s market. Each campaign is individually designed to meet the client’s objectives, so the reality is that any campaign might well involve two or more of the core disciplines. Thus FM works hard to maximise the client’s budgets and give as much pay back as possible.


The 3 Keys To Business Success in 2010 And Effective Preparation for 2011


Our insurance marketing agency sees signs that the economy is improving. My contacts in a variety of industries seem to echo this sentiment and share varied and sundry examples indicating that conditions are improving.  Many experts believe that 2011 will be a positive year for growth and productivity. That being said, the real question is whether or not your business will be poised to take advantage of the opportunities in 2011, aside from the rising tide theory with the incoming improvement in economic currents raising all boats.

Many businesses have been hanging on, waiting for these improved business currents to arrive and revive their ailing pipeline.  These businesses will first need to return to stability before attacking the marketplace for growth.  Unfortunately, many of them will be too late to the party and simply watch as more prepared competitors zip past them and latch onto more than their fair share of opportunities.

Our own organization was very fortunate to post record sales numbers in 2010, in part because we are in a leading edge space, focusing on web marketing, SEO and social media marketing, but also because we utilize these tools to constantly fill up our own pipeline, and verticalized to ensure our message was on target for our prospect market. This is not an attempt to brag about our results, but to share how we were able to achieve them and how we intend to optimize our opportuntieis in 2011. We believe there were three keys to our success:

  • Thought Leadership – We invested time and budget to advance our technology, resources and people.  We also invested in the cultivation of new products and solutions. By consistently delivering cutting-edge solutions to our clients, we have developed thought leadership in our space.  People now seek our advice and opinions, often as the result of our internet content which we post on a daily basis.  This can be achieved in nearly any industry with any product/service/solution, paritcularly if vertcialized expertise is clearly demonstrated. In our case, we work exclusively in the insurance agency marketing and insurance agency leads verical.
  • Social Media Marketing – A few years ago, a marketing person suggested that all salespeople should be present on LinkedIn and Facebook.  I responded by saying that I am employed and engaged, so I do not need social media to find a job or a date.  Over time my opinion changed, and my actions followed.  In 2010, 30-35% of our sales will have come from social media sources.  In 2011, we anticipate that will increase to 40%.  If you are not pervasive in your social media efforts and exposure, you are losing ground to a competitor.  If you lack the time or expertise to accomplish this – find a partner who can.
  • eMarketing & Web Seminars – Creating an outbound marketing program that builds a foundation for the future is paramount.  We choose eMarketing and web seminars to accomplish this.  Over time, we have developed a following within our target market by offering monthly, educational, complimentary web seminars.  Concurrently, we have built an email database of thousand prospects.  Many of whom indicate interest, respond regularly and ask questions when we send messages.  This is a long-term outreach program that will generate prospects in perpetuity.

Succesful execution of the items noted above yielded record results for our organization in 2010 – and it has prepared us to take full advantage of future economic growth in 2011, or whenever it may arrive. We think this approach worked for us and can work for any small B2B business.


Is Video Marketing Right for You and Where Should You Use It?


Why Video Marketing Garners Great Results for Business Owners and Entrepreneurs

Video marketing is a hot topic for us lately and for good reason.

Online marketing is a dynamic business but not always unpredictable. For years now we’ve seen consistent trends that indicate certainties such as users are used to watching ads while browsing the internet and now more than ever those videos influence their purchasing habits.

To help those on the fence with regards to their own video marketing we’ve put together a list of answers to commonly asked questions.

Is video marketing expensive?

Video marketing is only as expensive as the budget you’re working with. There are lots of ways to create effective videos that don’t cost you anything other than your time. You won’t be butting heads with industry leaders right away and as your marketing efforts help grow your business so should you grow the budget.

When it comes to making your videos focus on the value of the content over the presentation. Getting too creative can be a bad thing if it limits your ability to convey your message.

Where should you use video marketing?

* Include video in your page content

A study by Mist showed that having video on your landing page increased your chances of being found on page 1 for your targeted key phrases by 53%.

Having a page 1 SERP listing is a challenge and if you’re in a highly competitive industry where a conversion is highly valuable then it becomes a constant struggle against your competitors.

Increasing your page 1 rank chances by 53% makes a strong case for including video in your online marketing

Whether your summarize in a talking head style video or use Power Point to create a slide show video having that in your content is a great way to make the most of your video marketing.

* Include video with your blog posts

You spend a lot of time on your blog posts and the content can have just as much value as a landing page. Why not include the info as a video and increase the chances of that information reaching more people?

When you create blog content that users love they link to it in their own content marketing. Anyone marketing online knows the value of a strong link from a reputable website.

SEO authority found that by providing a video along with the blog’s text and images you expand your reach by 3X and that means 3X the users and 3X the link earning.

Should video marketing replace your blog?

Generally no but it should be made a part of it. While online videos represent 69% of all global consumer online traffic in 2017 and 69% is obviously not a number you can ignore that’s not to say your industry is necessarily on the high end of the trend towards video.

It’s likely still trending that way but don’t let it override your established efforts. User’s expectations and habits vary per industry and niche within so add it to what you’re doing rather than switching over all together.

How do you know if video marketing is right for you?

The easy answer is it most likely is but to be sure its good to test the waters.

Try some A/B testing between pages and posts and see how your engagement is with your users. You likely won’t affect your rank too much with just 1 video so check your Google Analytics to evaluate the performance.

Additionally for further insight you can also utilize the analytics from social platforms you share the content through. Twitter, Facebook, Pinterest, and YouTube all have their own stats you can review to see how well your content did once you added a video.

You can even reuse old content by adding a video and sharing it again. Then look at the first round of marketing’s stats vs. the stats after you added your video.

Bonus tip for marketing videos towards women

Marketing to women? A recent study by found 83% of Moms turn to the Internet when they need answers.

It makes sense that if the answer to any question a busy mom may ask is on your website then you should have an answer that’s easy to receive. And that means including video with your content.

Someone in a rush who wants an easy answer could really be assisted by having that answer in a quick, user friendly format.

Adding a video that covers the answer you have in your content could easily mean the difference between a click back and a new lead so make sure you have a video option if you are in a position to answer something a Mom might need a quick answer to.


The Importance of Logo Design in Websites


Your business logo design is the icon that symbolically represents your company. It is the identifying emblem that people will recognise first and foremost that stands proud as a statement of your website, your online presence and your company. Logo design company’s such as GO-Gulf, a Dubai logo design team, are there to assist you in designing the appropriate logo that will encompass all that your company stands for while remaining professional and eye catching.

People underestimate the value and importance of having a business logo design customized especially for their company. Especially in online business where there are numerous companies offering the same or similar products or services, your logo is what will remind people of who you are and what your business has to offer. For you to stand apart from your competitors and isolate yourself from the masses of businesses in the internet community, you need to identify yourself. And there is no better way to do that than with a logo.

Dubai logo design company, pride themselves in offering these services and more. Realizing the full potential behind compiling and designing a full graphics package, inclusive of business logo design for the companies they serve, they are accentuating the importance of having a recognizable brand for your company. In this day and age, everything is about brands. The brands you wear the brands you drive, the brands you buy and the brands that you favour above all. Your logo is just another brand that allows people to pinpoint and place your name and the capabilities of your company, making you an individual.

Imagine you are looking for a great place to eat and can’t think of anywhere to go. You come across the banner of a great restaurant that you recognize plastered across the front of the building. Your experiences with this restaurant were memorable and you recall these experiences through your recognition of the identifying logo on the outside. Chances are, you will eat here again. It’s the same with your online business. You offer exceptional services, and people will make a mental note to makes use of them again. Maybe they won’t remember the name of your company, but they will remember the visual of the logo. With so much data being transferred to our brains every day, an image is so much easier to remember as the visual aspect alerts you to its presence and is pleasing to the eye.

Investing in the services of a reputable logo design company is the first step towards identifying your brand and finding the perfect business logo design to convey your message to the online world of business. Dubai logo design company, are an excellent, reliable source for logo design, from establishing what your brand is, what the message you want to communicate is, up to delivering the final end product. If you want your online business to be noticed and remembered, then finding your ideal business logo design is a necessary step towards that, and will be a step that pays for itself in the long run.


How to Get Your Mobile Marketing Campaign in Order


When was the last time you used only your desktop computer to shop for products and services online? If you’re like most people, it was before the emergence of mobile devices like smartphones and tablets. Even grandparents have grown accustomed to using their smartphones for calls, texting, shopping and interacting with family and friends on social media. If they’re doing it, you can count on just about everyone else in the world is doing it as well. If you’re serious about reaching your target audience, then mobile marketing is an absolute must. One way of doing this is using local SEO methods to help consumers find your company.

There are a ton of ways you can cater your marketing campaigns to mobile users. A great place to start is with your website.

Mobile-Friendly Design

Hopefully, you’ve already updated your site with a mobile-friendly design, which means that it’s responsive and has dynamic-serving to ensure site speed. A responsive web design is the most effective way to cater to internet users, no matter what device they’re using. It will also help boost your site rankings in search engines, which place heavy emphasis on mobile-friendliness. You can learn more about this from some of the best local SEO companies in the area.

Page Speed is Everything

Besides appeasing the Google gods, having a fast website will also keep your visitors happy. This means a lower bounce rate. Numbers show that 40 percent of internet surfers bounce from a site when it takes longer than three seconds to load.

You can find out how your pages are doing by using tools like PageSpeed Insights. It will check for mobile and desktop load times, and it will outline which features and elements are an issue. Another tool to consider is called GTmetrix.

To learn more about any speed concerns you come across, you should check out your AMP (Accelerated Mobile Pages) data. You can have AMPs used in your web design to help boost up the speed of your pages for mobile devices. This is nothing more than a stripped down version of HTML, allowing the pages to run more quickly and smoothly. Stats show AMPs tend to load 15 to 85 percent faster.

Claim Your Business… Everywhere

There are business listings just about everywhere on the web, including Yelp, Yellow Pages, Bing Places, Foursquare and CityGrid. If your business is listed in these local directories, then claim them as your own and fill in all the current, up-to-date information. Why is this important? Because people really do use these sites to find products and services locally (using mobile devices). And don’t forget about Apple Maps, which is used by iPhone users.

Keep Watch of Google Analytics

Here, you can find out information about your mobile stats, which you can review by time, day and device. See how people are accessing your site and how long they’re spending on it. Which pages are performing better than others? If you have a blog, this can help you determine which type of content you should continue pushing out to attract more mobile users.

Publish Content that’s Mobile-Friendly

Speaking of content, you need to make sure to create it so that it’s mobile-friendly. This means making it scannable using bullet points, short and concise paragraphs and implementing links and share buttons. Your meta data should also be short and to the point. Keep in mind the schedules of users when you publish – for instance, publish shorter content during the morning and afternoon, when they are most likely commuting to school or work, and the longer pieces in the evening and on weekends.

Consider Using Google My Business

Being found in the search engines is the key to obtaining long-term incoming traffic. If people can’t search for your business and actually find it, then there’s a lot of work that needs to be done. Local Search Engine Optimization is key for helping users find companies like yours. This can be done using Google My Business, which allows you to fill in all of your business details, such as contact info, address and hours of operation. This is then displayed on Google Maps and Search. You can edit your information from one platform, as well as add photos and reply to comments and reviews. This is something that can help you with the management your online reputation.

Appealing to the mobile market is key for boosting your site traffic and ranking. Use the above tips to enhance your mobile marketing campaign today!


8 Smart Steps in Integrating Influencer Marketing Into Content Marketing


We’ve discussed the limitations of content marketing with fellow marketers, and many think that web content has reached a critical volume. There’s more content being put out there than people can consume. Now you’re probably asking why we still keep writing to you if there’s already so much stuff online. That’s like asking why new smartphone brands are emerging despite so many smartphones in the market. We cater to a specific audience.

But there’s another important aspect that marketers are missing. The role of influencers in promoting content in the past few years has been observed. This is why content marketers have incorporated influencer marketing as well as other means of content promotion. Influencer marketing statistics has been favorable enough that companies have started to not only invest in it but also keep, if not increase, their marketing budget slice for it.

But then how do you put together content and influencer marketing? Instagram, Facebook, YouTube, and Twitter remain the hottest sites for sharing content. These active online hubs are also where you can find influencers, people with substantial following and rich engagement. If you find these people and build a relationship with them, they can open doors for you to their audience. But how do you actually get them to work with you and for your brand?

1. Find out authorities in your niche.

Every niche has authorities. These are people who have knowledge and experience in their industries or fields, and they impart what they know to other people. The latter look to the former for tips and advice. Authorities therefore influence how their followers think. In so doing, they influence their consumer behavior. That is why knowing these authorities is a key step in influencer marketing. Companies are now investing in working with these professionals and specialists to bolster their social media and content marketing strategies.

The question is how you can find these experts in your niche. It’s easier than you think. The quickest way is to use relevant keywords. These influencers are most likely using the same keywords that you’re using. Thus, it makes sense to search for them on various social media sites using the same keywords. The relevant ones usually appear in the search results. Of course, the good old way is to search for them on Google to find their websites or their blogs. List them down!

2. Assess the influencers.

You can’t contact all of them at once. That is a waste of time and energy. Most of them will only ignore you. Worse, a lot of them are not really suitable for your brand for a number of reasons. Choose those whose content is most relevant to your brand. Moreover, include those with significant engagement. It’s not the size of following alone that matters.

3. Establish a relationship with your influencers.

Figuring out how to connect with your prospects is hard. It feels awkward at first. But the simplest and least creepy way is to start small. Drop a comment on one of their posts. Subscribe to their blog. Follow them on Facebook or Instagram. Retweet their posts. Do this for several weeks. Don’t stop once they notice you. In fact, that’s when you give it a punch. Be friendly. Respond to their replies. Reciprocate. Do not ask them to go check out your stuff!

4. Sometimes all you have to do is ask.

You won’t get an answer if you don’t ask. In many ways, marketing is about asking people to do what you want them to do. It’s true even in influencer marketing. At some point you just have to cut to the chase and say it like it is. Only do this, however, once you have initiated a connection and built trust and confidence. They will naturally get curious and may even offer to help. If that doesn’t happen, then pushing a little further isn’t a bad idea. After all, what’s there to lose?

Don’t sound imposing, though. Express your interest in collaboration. Say you think it’s a great idea if you both can work on a topic together. Maybe you can write a script for a video or you can write an article together.

5. Discuss how working with you benefits them.

Let’s deal with it. Influencers are concerned about gains. Everyone is. So make sure you pitch with their advantage in mind. Don’t make it all about helping you. Make it about helping them too. As much as you want their audience, they’d appreciate it, too, if they could tap into yours.

6. Make it easy for them to work with you.

You need them more than they need you, if they need you at all. So make it as easy for them as possible to collaborate with you. If you want them to write content for you, either let it be on their terms or mutually decide on the guidelines. Remember, they are bloggers, professionals, or business people themselves. They don’t have time to trouble themselves about your little content creation rules.

7. Express gratitude.

So one of the top bloggers in your industry has written a post about you. Immediately, write them a thank-you note. Give them a shoutout on your social media accounts. Mention them in your succeeding posts. Ingratitude is an influencer marketing no-no.

8. Keep the connection.

Having them share your brand’s message to their audience or having them guest-write on your blog is not the end, but the beginning of a partnership you need to keep strengthening. Nurture that relationship with constant communication. Keep liking and sharing their relevant posts. Don’t stop planning for future projects together.

Influencer marketing ideally reaches a stage wherein you don’t only market through influencers but also you market with them. In other words, you become partners, driving audiences to each other’s channels. All these take a lot of time. No influencer marketing agency can do it overnight, and run away from anyone who says they can.