Marketing Concepts

Marketing Concepts

 *Dr.P.Shanmukha Rao  **Dr.N.V.S.Suryanarayana

Market:  The concepts of exchange and relationships lead to the concept of a market.  A market is the set of actual and potential buyers of a product.  These buyers share a particular need or want that can be satisfied through exchange relationships.

Marketing means managing markets to bring about profitable customer relationships. However, creating these relationships takes work.  Sellers must search for buyers, identify must first create a need-satisfying marketing offer (product). It must decide how much it will charge for the offer (price) and how it will make the offer available target consumers (place).  Finally, it must communicate with the target customers about the offer and persuade them of its merits (promotion).

Marketing: Marketing is the business function that identifies customer needs and wants. Creating customer value and satisfaction are the heart of modern marketing thinking and practice. Marketing is the delivery of customer satisfaction at a profit.

             Many people think of marketing only as selling & advertising. But selling & advertising are only the tip of marketing. Marketing means managing markets to bring about exchanges and relationships for the purpose of creating value and satisfying needs & wants.

Today, marketing must be understood not in the old sense of making a sale – ‘’telling and selling” – but in the new sense of satisfying customer needs.  If the marketer does a good job of understanding consumer needs; develops products that provide superior value; and prices, distributes, and promotes them effectively, these products will sell very easily.  Thus, selling and advertising are only part of a larger ‘’marketing mix” – a set of marketing tools that work together to satisfy customer needs and build customer relationships.

Broadly defined, marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging value with others.  In a narrower business context, marketing involves building profitable, value – laden exchange relationships with customers.  Hence, we define marketing as the process by which companies create value for customers and build strong relationships in order to capture value from customers in return.

Customer Needs, Wants, and Demands:

The most basic concept underlying marketing is that of human needs.  Human needs are states of felt deprivation.  They include basic physical needs for food, clothing, warmth, and safety: social needs for belonging and affection: and individual needs for knowledge and self – expression.  These needs were not created by marketers: they are a basic part of the human makeup.

           

                        Wants are the form human needs take as they are shaped by culture and individual personality. An American needs food but wants a              Big Mac, French fries, and a soft drink. A person in Mauritius needs food but wants a mango. Rice, lentils, and beans.  Wants are shaped by buying power, wants become demands.  Given their wants and resources, people demand products with benefits that add up to the most value and satisfaction.

       

Marketing Management

The analysis, planning, implementation and control of programs design to create, build and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives.

Marketing Management Concepts

Production

Product

Selling

Marketing

Societal

   

 

Production concept:

 

Management should focus on improving production and distribution efficiency. When the demand for a product exceeds the supply, management should looks for ways to increase production. When the products cost is too high, improved productivity is needed to bring it down.

Product concept:

                 Consumer will favour products that offer the most quality, performance and innovative features. Thus, an organization should devote energy to making continues product improvements. 

Selling concept:

            Consumers will not buy enough of the organizations products unless its under takes large-scale selling and promotion effort. 

                        Existing           Selling &         Profits through

Factory            products          promoting        sales volume

Selling:

Selling is also important function of marketing. It is the process where by goods and services finally flow to the customers who need them. Selling focuses on the needs of the seller.

Marketing concept:

 

                        Customer         Integrated       Profits through

Market             needs               marketing        customer satisfaction

            The marketing concept holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than to competitors.

Marketing means obtaining customers. Marketing focuses on the needs of the purchaser. Makes profits by creating long term customer relationships based on customer value and satisfaction. 

Societal concept:

 

            The societal marketing concept holds that the organization

Society

(Human welfare)

Consumers

(Want satisfaction)

Company

(Profits)

should determine the needs, wants and interests of target markets.

                                                                                                         

                                                                                                     

 

 

Marketing Mix (4 Ps):

            Marketing mix includes the set of controllable, tactical marketing tools in the target market.

  • Ø  Product means the goods and services combination the company offer to the target market. Ex: Nuts & Bolts, Spark plugs, Pens & Pencils etc.
  • Ø  Price is the amount of money customers have to pay to obtain the product.
  • Ø  Place includes company activities that make the product available to target consumers
  • Ø  Promotion means activities that communicate the merits of the product and persuade target customers to buy it. Ford spends money each year for advertising to tell consumer about the company and its product.

Product

Product variety

Quality & Design

Features

Brand name

Packaging & Services

Warranties & Returns

Price

List price

Discounts

Allowances

Payment period

Credit terms

Place

Channels

Coverage & Locations

Assortments

Inventory

Transportations

Logistics

Promotion

Advertising

Personal selling

Sales promotion

Public relations

Target

Customers

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

Marketing effort / Marketing control:

            The company wants to design and put in to action the marketing mix that will best achieves its objectives in its target markets.

Planning

Develop strategic plans

Develop marketing plans

Implementation

Carry out plans

( The company turns the plans

in to action )

Control

Measure results

Evaluate results

Take corrective action

Analysis

Dental Marketing Tips and Ideas for Dentists

Here’s What You Need To Know To Get Your Money’s Worth.

Just imagine this: Your dental practice has become so popular that you’re asked to make the rounds on all the daytime talk shows where you get to show b-list celebrities how to whiten their teeth using baking soda, strawberries, and a charcoal briquette. Pretty awesome, right?

OK… well you might not want to be a celebrity dentist but I’m sure getting more leads and more patients is probably pretty high on you list to grow your dental business.

Dentistry is a hugely competitive field no matter what state you’re in. Cities like Los Angeles have well over 10,000 listings of dentists just on Yelp. There’s a dental office on every block and in every strip mall in every major city. That’s a lot of competition to go up against and if you’re not equipped with the right marketing tools you’re going to end up with their scraps.

I know you’ve probably already tried to hire a marketing firm or SEO company to help grow your dental practice and they promised you big returns but couldn’t deliver. They made everything sound so confusing that you end up basically cutting them a check and had no clue what they were actually doing for you.

The madness is going to stop right here.

You need to make yourself knowledgeable on what dental internet marketing strategies ACTUALLY work to help grow your practice. Once you understand these dental marketing tactics you can ask your SEO company specifically how they are doing these tasks and make them show you reports on how they accomplished these goals. If they can’t, it’s probably time to kick them to the curb and look for someone new.

Here’s What your SEO Company SHOULD be doing for you:

Optimizing Your Website for SEO

Monitoring your AdWords Daily and Making Good Adjustments

Claiming and Managing Your Local Listings and Review Sites

Managing Your Dental Office’s Yelp and Actively Helping You Push to Get Good Reviews

Creating New and Engaging Content About Dentistry on Your Website

Promoting Your New Unique Content Though Article Share Sites and Social Media

Building Strong Backlinks with Reputable Sites to Your Website

Auditing Your Dental Office Manager and Making Sure They are On Task

Helping You Build a Good a Good Sales Funnel So Your Leads Turn Into Patients

Give You Easy to Understand Reporting and Statistics

Building Strong Backlinks

In order for your dental website to rank well on Google you will need to build a good reputation on the internet. How do you do this? You need to gain trust with Google by building strong backlinks from other dental related websites. When Google sees that a reputable dental related website or blog links to your website it basically says to itself, “Hey, this trustworthy site thinks that this dental website is worth mentioning. Let’s bump it up a few ranks.” With enough strong backlinks, over time your dental website will move up to the front page for the keywords you want to rank for.

Managing Your Yelp and Review Sites

You might really hate Yelp but the fact is it is the first thing most people will see about your dental practice. You can’t hide from Yelp because it’s the users who drive your listing even if you didn’t create one for yourself. A good dental internet marketing company will be constantly pushing you to get good reviews and helping you develop new strategies on how to get happy patients to leave reviews. There are also other review sites like Google My Business, Yellowpages, Superpages, Manta, and many others that they should also be managing for you.

When you do get a bad review (it’s inevitable, there’s always a person that leaves one) your dental marketing team should notify you of it and coach you on how to draft a helpful response. Many times a customer will increase their rating of you or if they don’t, other patrons will see that

Optimizing Your Website for SEO

Your dental website needs to be optimized for SEO in order to rank well on Google. There are many things Google looks for such as mobile responsiveness, meta tags and descriptions, webpage load times, proper HTML and CSS, etc. All of these issues need to be addressed in order to build a good foundation for your dental internet marketing. Your website needs to work well and convert well in order to maximize your investment.

Claiming and Managing Your Local Listings

If you want to draw patients from outside your city or just from your local competitors you have to start somewhere. Your dental internet marketing company should make sure you first dominate the city your office is in and then expand from there. A big part of this is making sure all of your Local Listings and Review sites are claimed and well reviewed. The more presence you have in your local areas the better you will show up on maps and Google searches. Eventually your website will start ranking for other surrounding cities and if your SEO team is doing their job you’ll be pulling in patients from all over the state.

Creating New and Engaging Dental Content

Google loves new, fresh, and engaging content. The more interesting and genuine your dental content is, the more Google values your website. Many dental marketing companies claim to write unique content for your website but actually just cut and paste articles from other places. Make sure your SEO company is actually researching and providing share worthy content that engages your visitors. Take some time to read the content your dental SEO company has been writing for you. If it’s junk to you then Google probably also thinks it’s junk and won’t care about it.

Promoting Your Unique Dental Articles

Just creating articles doesn’t work anymore. An old outdated SEO strategy was to create tons of meaningless content and stuff as many dental related keywords as possible (e.g. Dental Implants, Cheap Dental Implants, Low Cost Dental Implants, etc.) into an article in hopes Google’s robots pick it up and rank it well. This is bad blackhat practice. Google wants to see people talking about your article, linking it, referencing it, and discussing it. A good dental SEO company will focus less on creating mass amount of content and instead allocate resources into promoting the good engaging articles they have written for you.

Managing Your Dental AdWords

Many of you have probably already tried AdWords for your dental practice and haven’t seen a good return. Sometimes it feels like you’re just throwing money away every month. AdWords is very tough space because you’re constantly competing with hundreds of other dentists and companies with budgets that might just blow yours away. Some dental companies spend between $10,000 – $60,000+ a month just on AdWords. If you’re managing your own AdWords yourself it is very unlikely that you have the man hours to properly use its features to the fullest to get the most out of your budget. With keywords costing between $2.50 – $8.00 a click you need to be very careful and adapt new strategies quickly. The same concerns go along with having your website designer or IT profession who aren’t experts at AdWords managing it for you.

Here’s are some basic questions to ask your AdWords manager:

What is an Auction Insights report?

Answer: A report that shows how your campaign is performing vs. your competitors.

What Ad Extensions are you using?

Sitelink – Additional links in your ad

Callout – Additional descriptive text below your ad

Structured Snippits – Extensions that highlight specific aspects of your services

Call – Shows your phone number in your ad

Location – Shows a map with your ad

Review – Highlights third-party reviews on your ad

What top sites are our ads showing up for our Remarketing campaign?

What negative keywords are you using?

Answer: Your manager should be looking through your search terms and exluding keywords you do not want to show up for (e.g. Gold Teeth, Free Dental Implants, Dental Schools)

There are also some potential problems when a large SEO firm manages your dental AdWords. Since a large SEO company has so many clients, your account gets passed down to a junior AdWords manager who has very little experience which can possibly lead to you losing money on your campaign. They usually work on volume and offer cheap prices but rarely produce good results.

Auditing Your Office Manager and Tracking Their Performance

It’s fairly easy to come up with tailored strategies to help your dental business generate leads and convert them to patients but it’s another thing to implement them into office’s daily routine. A good dental marketing company will work closely with your office manager to make sure they are managing your staff correctly so everyone is executing the tasks needed to make your dental marketing successful.

There are certain things your office manager needs to on top of like making sure your staff is actively asking happy patients for reviews, calling back leads in a timely manner, or making sure to record important data like the location and conversion rates of your leads so your marketing campaigns can be adjusted to get the most return on them. Your dental marketing company should be auditing your office manager on a weekly basis and making sure that all tasks are being completed.

Building a Good Sales Funnel

You can spend thousands on SEO and AdWords and get hundreds of leads but if you don’t have a good sales funnel, you will end up losing them. A good dental internet marketing company will create a process to help convert those leads into patients. This is done by using a CRM (Customer Relationship Management) software that manages and analyze customer interactions through the sales funnel.

In plain English it means if someone fills out a form on your landing page asking you about a dental implant, you have a process that increases the likelihood that they convert from a lead into a patient even if they cancel appointments, don’t answer the phone, or ask to be called a few days later because they will be out of town. A good sales funnel will remind you team and force them to be persistent with these leads so they close and turn into paying patients. Every interaction is tracked so you will know where the leak in your funnel is.

Creating Easy to Understand Reports and Statistics

Many SEO companies give their dental clients complicated automatically generated reports to show how “good” their statistics are but many of the metrics simply don’t matter.

Statistics Important to Your Dental Marketing Campaign

Website Unique Visitors – The amount of New Visitors to your website

AdWords Clicks – The amount of clicks your AdWords campaign is getting

CTR (Click Through Rate) – How likely a lead will click your AdWords advertisement after seeing it.

Total Phone Calls – How many phone calls are being generated through your website and landing pages

Total Leads – How many leads your Dental Internet Marketing company is generating through SEO and AdWords

Lead to Appointments – The percentage of leads that turn into appointments

Appointments to Shows – The percentage of appointments that actually show up

No Shows – The percentage of leads that make appointments but never show up

Patients – The number of leads that turn into paying patients

Cost Per Patient – The amount of marketing dollars that need to be spent to get a lead and convert them into a paying patient.

With accurate and useful reporting and statistics you and your dental internet marketing team can make educated adjustments to your advertising campaigns to help you spend less money to get more patients.

Conclusion

Whether your goals are to become a world famous dentist to the stars or if you just want to increase your income enough to become profitable, you need to invest in dental internet marketing. Once you’ve found the right company to work with you’ll need to make yourself knowledgeable in what SEO and AdWords practices are most effective so you can audit them and make sure you’re getting your money’s worth. When you and your dental marketing team are working in complete harmony you can then begin to fine tune your campaigns and eventually expand the reach of your business and hopefully open up more practices to start the whole wonderful process all over again.

Internet Marketing – What It Is And Why Do You Need One?

Nowadays, Internet Marketing is moving at the speed of the light and if you want to be in the limelight, so, you have to follow it. It is the simplest process of promoting your brand over the internet or intranet and reaching millions of shoppers around the world. It helps to generate leads, which positively increase your overall business profits.

Internet Marketing is a broad term that is divided into different categories like Affiliate Marketing, Display Advertising, Email Marketing, Inbound Marketing, Search Engine Marketing and Social Media Marketing, etc. There are so many reasons you need to add into your strategy and some of them are as follows.

Branding: Needless to say, brand image is important if you want to be in the competition, otherwise, no one will know you. It helps to make a sale and expand your business at a higher level and this is why you should invest in Internet Marketing now.

To Increase The Website Visibility: Another reason you need Internet Marketing is that it helps to increase the website visibility on different search engines. Nowadays, people prefer online than the offline for anything and almost everything, therefore, it is a must for every business to expand them to a higher level.

To Connect With More Customers: No doubt, a customer is very important to make a sale and Internet Marketing helps you to target a wider audience without any boundary restrictions. By the way of this, your brand is promoted worldwide and you are able to make clients nationally and internationally both.

Tracking And Integration: Internet Marketing makes a track record of everything related to your business easier and it even allows you to get integrated with your clients. This may give you an opportunity to know about their likes and dislikes related to your products, so, you can improve yourself accordingly to get better results.

Flexibility: Lastly, Internet Marketing is one of the flexible ways of marketing that give you an opportunity to manage your store easily without any help and support. Besides, it saves your bucks and thousands of seconds, which lead your business to the success.

All in all, it is essential for your business growth and you should never ignore its power anyhow. If you still have any doubt because you are new to the online world, so, you can take the support of a leading SEO Company which engaged in providing Internet Marketing Services at a pocket-friendly price that fits into your budget and gives you the results beyond your expectations.

Publishing Content For Long Term Traffic

Although publishing content does involve a bit of work, especially in the preparation stages, it is one of the best ways to build traffic online! Marketers are learning that to succeed over the long term they must build a following and using content to do so makes so much sense! What you publish, if of good quality, tends to circulate online almost indefinitely and this can help you become recognized as an authority in your field! Besides anything you create and publish tend to continue sending you traffic well into the future provided it remains relevant!

Here are 3 simple ways using content can keep you in 'front' of people online thereby building your authority and traffic well after being published!

Blogging

Blogs are considered both dynamic and socially oriented therefore anything you post on a platform like this typically enjoys a longer life span! Visitors often times like to leave comments targeting a specific post that can easily initiate further discussion! In addition to this great benefit is the fact that these platforms are ideal for anyone who wants to build a following online provided the content remains fresh and relevant! Blogging platforms are more the 'rule' than the 'exception' anymore for anyone wanting to maintain an online presence!

Articles

Although article directories do not carry as much clout in terms of boosting your sites se ranking as they once did, they're still another great platform for your publications! People in search of information, which means just about everyone, still peruse article directories to find what they're looking for or even for new perspectives on older topics! Another great advantage these directories offer is the archives they maintain which means people can easily view older publications that extending the life of them! Using content you've created for submission to article directories still proves to be a very effective way to build traffic online!

Video

Video is fast becoming one of the most popular methods for sharing content primarily because people in general are more visual by nature! Think about this for a moment, would you rather read text or be able to 'see and hear' any content that has captured your attention? Exactly, most of us find it easier and even more entertaining to see a video deliver the same message you could read in text! Now with more and more mobile devices being able to take videos as well as access the internet, video is poised to become even more dominant! Think about the potential YouTube holds for anyone who wants to build a following simply because using video helps break down the 'remoteness' of the internet by allowing others to see you! This breeds trust and loyalty much faster!

Publishing content has long been considered a great way to build traffic on the internet! The fact that this strategy is also a great way to build a following has not been lost on marketers using content either! Working smarter and developing a loyal following are keys to succeeding online and since using content does both, it only makes sense to make this your primary marketing strategy!

How to Optimize Your YouTube Videos With SEO Keywords

In addition to optimizing your YouTube channel, you can also optimize your videos in a number of ways that will help them to get discovered more easily.

Make HD Videos

The first thing to do here is to ensure that your videos are HD and that they have HD thumbnails. Try to avoid shaky cameras or stolen content. Doing this will ensure that your videos are seen as unique and high quality by YouTube and that in turn will mean they get promoted more readily. At the same time, you should also think a little about SEO.

Understanding the Basics

SEO (Search engine optimization) essentially means designing web content in a way that makes it Google friendly or in this case YouTube friendly. The main way most people find new content on YouTube is by searching for it and in this sense YouTube is very similar to Google.

In fact, the search engine is built by Google and it’s actually the second biggest search on the net in terms of the number of queries it receives. So what can you do as a user to ensure your content is easily discovered on YouTube?

The first thing to do is to try and pick a topic that people are interested in and likely to be searching for. From there you should look up the topic to see what’s already present on YouTube and what you’ll be competing with.

The perfect scenario is that you find a subject matter that people are interested in but which hasn’t been properly covered on YouTube yet. If you can find that then anything you upload will automatically succeed.

Know the Competition

More likely you’ll find you have a few competitors. In this case, your success will be all about the keywords that you choose which you enter when you upload your video. Here, you want to use related words which will help tell Google precisely what your video is about.

So, if the video ¡s about learning scales on the piano your keywords might be things like scales, piano, keyboard, electric keyboard, learning, learning music, music theory. This way you will reinforce the subject of your video while at the same time helping to create a connection between your video and other successful ones in your niche. This will help your videos appear as suggested content.

Taking a look at the keywords and titles used by the top videos on your subject is also a good strategy. This also works on Google and a good video can sometimes come up on Google as the top response to a search instead of a web page.

Finally, you have one last place that you can encourage Google and YouTube to index your video and that’s your description.

Building External Links

This is where you tell people all about your video and where you add external links and so on. This is a good place to insert more keywords and generally, you should aim to put lots of content here to create lots of long tail keywords and these are wordy search terms that sound natural. Even if you just write the first part of your script here, the tip is to make sure you indeed write something.

Meanwhile, the number of likes, comments and shares your video gets will also help to increase its visibility especially at the start of its life. Think of value and make sure you ask people to help out.

Another important factor is how long people watch your videos for. In other words, if people leave after the first two seconds this sends a signal to YouTube that the video probably isn’t very good. To make sure this doesn’t happen to you use shorter videos some of the time as this will guarantee faster watching.

Add to the Hype

Another thing which can help with your optimization and which can really get your video to take off is to generate lively discussion on your videos. While they can sometimes be annoying you really want to encourage people to leave comments in your comments section. One way to do this is simply to ensure that your videos ask interesting questions and raise interesting points that invite discussion. And this might even mean being purposely controversial.

You can also ask questions at the end of your videos and gently make yourself appear approachable. Similarly, you should stay active in your own comments section – set up your account to email you when someone leaves a new comment and set out to answer all of these at the start of the day. It is also the way to get fans on YouTube and a few fans can be immensely valuable to any campaign.

And don’t forget YouTube and Google+ are now linked. This means that ¡f you spend some time building your Google+ circles they will all get to see your new videos when you upload them. A great way to do this is to be active in the discussions in communities to take part in hangouts and “plus one” other people (you normally get a reciprocal plus one).

Have a G+ button on your blog or website if you have one and this will help you to gain more people in your circles.

What this also means is that if you share your YouTube video on a Google+ community and it gets commented on, that comment will show up on your YouTube video on YouTube as well. This is a great way to get some initial momentum on your video so try to find communities to join in your niche and then make videos that you think that enjoy. Just don’t post too often or you’re likely to get banned.

If Frankenstein Was A Blogger

As business owners who are building an online platform, we are a bit like Viktor Frankenstein building his “monster.” My daughter is reading Mary Shelley’s “Frankenstein” in her seventh grade English class, and it got me thinking.

Every blog article is sort of like a single part of the body – an ear, a nose, a finger. Each one has an important purpose, contributing to the whole. But individually, they are limited in their functionality.

It Evolves

Like Dr. Frankenstein, we often don’t have a clear picture of what the entire body or platform or message will be when we start out, or when we create each individual piece.

But as more parts are added together, a picture begins to emerge.

This is why creating content on a regular basis can be a critical part of your business growth and development. So much more can come out of it!

It’s Alive!

Once the amount of content reaches a critical mass, and enough care and thought and energy have been put into it, it starts to take on a life of its own.

It starts being recognized by the Googles, and reaching people you’ve never met before.

It starts generating more ideas to fill in any gaps that may exist.

I had a moment when my content really came alive recently. I had to put together a talk for a business organization. In preparation, I went through previous talks, workshops, and teleclasses I have given. What I found was a history of the evolution of my message.

I found traces of important pieces of my Content Marketing Strategy before I had named them. I found analogies, stories and metaphors to help explain the concepts. And most of these things evolved from blog articles I had written over the course of about three years.

I gave the talk last Friday, and felt like it was the best presentation I had given to date.

I’m not trying to toot my own horn. I just want to illustrate the power of building a content platform that really comes alive.

A quick side note – while we can all envision Dr. Frankenstein yelling “It’s Alive!” from the original 1931 movie, this line never actually appears in the book. You can thank my daughter for that little piece of trivia.

Which part comes first?

So if you don’t know what the whole picture is when you start any given piece of content, how do you know which part to start with?

The answer is simple. Start with what you have right now. What knowledge and resources do you have that you can share? That piece may pose new questions, lead to new ideas, and that’s how the cycle continues.

I wonder which part of the body this article is? An elbow? Spleen? Belly button?

Maybe I’m getting a little carried away! But I invite you to tap into your inner mad scientist, and create the next part of your masterpiece.

How Meta Tags Influence SEO and Website Ranking

Why Business Owners Need to Go Beyond Just Adding Content to a Web or Blog Page

If your business has a website (of which I hope so!), then it’s important to think beyond just writing keyword rich copy for the page. It’s also vital to utilize the catalog of Meta tags available that can be associated with that page in order to get better traction in the search engines.

One of the parts of good SEO (Search Engine Optimization) techniques includes HTML Meta tags. Thankfully, you don’t need to be a programmer to learn the basics of Meta tag relevancy and how you can use them to draw your ideal client in to visit your site.

Unlike the early stages of search engines, adding relevant keyword meta tags won’t rank your website higher up the search results anymore. However, Meta tags are a great way for business owners to provide search engines, and their users, with information about their website.

But when used incorrectly, the negative impacts can be detrimental to your business.

Simply put: Tags, by definition, are snippets of text that describe a page’s content but they don’t appear on the actual website itself, they only appear in the pages’ HTML code.

In this article, I’ll cover the six different types of meta tags and why you need to pay attention to them for all pages on your website, including blog posts.

1. Meta Keywords Attribute (Aka. Keywords Meta Tag)

Usually, a good keyword meta tag is a list of 10-15 essential ideas related to your web page. They should be based on a specific theme or topic of discussion on any particular page or post on your site.

As mentioned, the “keywords” meta tag was once crucial in the early stages of search engines. In modern times, however, Microsoft’s Bing is the only search engine that still looks at these keywords. Bing also uses keywords to detect spam.

Since some search engines still these tags in their algorithm, we recommend adding them anyway despite many SEO experts saying not to bother.

2. The Title Tag

A title tag, on the other hand, is the most important title tag to use on a web page and blog article.

Each page should have a unique title tag that specifically describes the content on that web page.

You will always find the title tags of each web page at the top of your browser, giving the viewer direction as to where they are and more importantly, gives the search engines a primary look into what that page is about.

Ideally, you want to use keywords in the title tag but in a way that makes sense to the reader in efforts to draw them in and want to click to continue reading the piece.

3. The H1 and Other Heading Tags

These tags are also important. The search engines will look at these as indicators of context.

In terms of on-site SEO, header tags are certainly here to stay-it has been demonstrated that careful optimization can lead to major ranking increases.

Use heading tags as a means to help organize your page or article:

• H1 tag: What is this page about?

• H2, H3, H4 tags: What is this section about?

4. Meta Description Attribute (AKA. Meta Description)

First and foremost, the Meta description is a short summary sentence that appears in the search result pages under the Page Title.

Often, the meta description information is what shows up in the SERPs (Search Engine Results’ Page) as the page’s description.

Even though Google had stated that keywords in meta descriptions have no impact on website rankings, they are still considered very important to many SEO leaders.

We feel that using relevant, well-researched keywords in targeted demographics & geographic regions can only benefit your website ranking.

Another reason to pay careful attention to the Meta description tag is your SERP sales pitch. Use this tag to describe your page in such a way that the user will want to click.

To make the description sound both applicable and sensible isn’t easy; hence, why, we are here to help!

5. Meta Robots Attribute

The meta robots attribute is a lesser known meta tag but nonetheless, ranks as the second important meta tag. These tags direct the search engines on what to do with your webpages:

• HTML code: index/noindex – whether to show your page in the SERPS or not

• Follow/nofollow- tells the engines what to do with the links on your pages, whether to trust and “follow” your links to the next pages, or not.

6. Blog Post Tags

Although not considered official Meta tags, blog post tags are very valuable to your site’s visitors and to search engines.

Much like in WordPress, tags can be used as “categories” next to every blog post to ensure visitors find the topics they want to read.

From a visitor’s stand point, blog post tags improve the usability of your website as they can identify specific post topics.

Ultimately, blog post tags categorize information on the web page and group them into topics, which in the end, will increase your site ranking.

At our company, we provide hassle-free SEO services that aid in your success of running your business.

Hiring a professional will avoid you from making costly mistakes.

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Technology and Need

Throughout my life I have tried not to go so far into technology. It is obvious that technology is not my thing and it has never been. But what happens when the children begin to appear and with them the world opens wide to thousands of ideas and new practices?

Once I was in a consultation for the pediatrician, I was sitting next to me, a lady about 45 years old, we were both waiting for the same doctor. Suddenly, and with a cell phone in his hand he looks at me and starts a chat with me, that I’m not very sociable.

-What this thing from Facebook tells me… with a face of not understanding too much. And the talk continues, that more than conversation was a monologue. Have not you read about the atrocities that are done through this network? He asks me, and I with a smile and shaking my head I say no. Many people with fake personalities, changed names and others are talking and engaging in conversations and even reaching children and teenagers. How exposed our children are, and for this there is no sex, no matter the girl or child.

-Already telling me this, I began to pay more attention to him and said, therefore, to all the parents that I could, I urge you to learn to use technology and accompany your children who are their friends in the networks and who know their Friendships that today are not only flesh and blood but also virtual and very dangerous.

I believe that after this comment, there has been nothing in my life that I have looked for more and with more interest than to approach the technology, which incidentally, is a continuous research but that is so easy to reach.

I remember that before, we only had to attend a library to access the information or go to the home of people who have had the purchasing power to buy them on a particular subject.

Today with a cell phone and an internet connection, we have all the information at the fingertips. When I sit down and think about it, I find the reason for those famous words… There is no better teacher than need.

The thirst to know in what things and our young people and children make that the parents investigate and we are experts in diverse subjects. It is a challenge that we must face as we have done to be parents, but at this moment is when we realize that they are a world different from ours.

Content Marketing Trends in 2017

Content marketing has already evolved over the past several years and today it has become a key factor for any business or product to go through this unique marketing strategy in order to gain audiences. The purpose of content marketing is not only to pitch your product or services, but also give your audiences something that is relevant and timely to help them solve their issues.

As market standards are shifting, technology is evolving, and consumer preferences are being changed, “What they really want?” becomes a more difficult question to answer. Nowadays content marketers are required to evaluate the subjective situations and adapt emerging market trends at a faster rate than ever before. They need to keep updated with all the latest trends.

Data-driven Insights:

Assuring convincing, reliable customer experiences are the main target for marketing executives. Yet many marketers declare it as an overwhelming task to distribute the right content at the right time to the right audience.

As most of the audiences spend more time online with their mobile devices, there are enormous amounts of data to manipulate strategies for companies in every industry. To have the maximum impact, content marketing businesses should work on gathering, interpreting, and acting on data to turn it into valuable insights and actionable data-driven marketing campaigns.

Video and Live Feature:

Due to evolution in mobile technology, the demand for interactive video content is making a massive impact. It’s a fact: studies have confirmed that visual marketing and content is powerful and humans get attracted to visual content faster. Consumers want something incredible that stands out, pulls them in, and connects them. Video and live streaming feature for content marketing will help your efforts stand above the rest. Social media platforms like Facebook are enhancing and optimizing their live video feature to make it easier than ever for users to promote videos and submerge themselves in the content.

Re-emergence of Email Marketing:

Even though many think newsletters are among a disappearing class of communications, email persists to be a critical approach to promote and grow audiences. According to a research, more than 205 billion emails are sent daily. Plus, the numbers are in actual consistently going up in many cases, demonstrating that email is on the rise as a source of information for customers. This figure is expected to reach 246 billion daily emails by 2019. So, considering email marketing in the coming years is highly recommended as its one of the rising trend these days.

Social Media Platform:

As social media websites are being used by many users every day. It has become one of the key part of human’s life these days. Many startups and small business promote their organization and services on social media platforms like Facebook, Twitter, LinkedIn etc. The necessity of the promotion of content on these platforms has become essential due to its countless usage. So, content marketers should consider this uprising trend of promoting on social media critically and make the most of it.

There are many other trends as well that can be considered by content writers and marketers to reach millions of potential users to address their needs and promoting businesses. However, these are some of the most critical and rapidly rising trend for the coming years that must not be neglected.

5 Important Aspects of Internet Marketing

The Internet has boomed especially in the last decade. It has provided an ample number of opportunities to businesses of every genre. Business owners have also realized the huge potential of the online world which has made them ponder about the various marketing strategies. Hiring an Internet Marketing Company has become a common trend for most of the firms.

However, before investing your money in the various Internet marketing techniques, it is important that you keep in mind the below-mentioned 5 Important Aspects of Internet Marketing.

Importance of Content

This is one of the foremost aspects of successful marketing of a website. In today’s competitive world, it is necessary to have a content that is unique and amazing to read. The only way to make your visitors engaged to your website is to serve them with quality and informative content. There is no point in posting useless or irrelevant content as it would put a scar in the minds of your visitors about your website.

Design of Your Website

The design of a website plays a pivotal role in the retention of visitors on your website. Thus, it becomes important that your website must be such that it keeps your visitors engaged and prompts them to explore more. This will in return prove to be very beneficial for your business as some of these visitors would get converted into your loyal customers. All your products and services showcased on your website will be of no use if they are not backed up by an amazing design.

Be Social

The impact of social media platforms is not hidden from anyone. With the advent of smartphones more and more users have become active on these platforms. With the perspective of businesses, social media is considered one of the most Affordable Internet Marketing strategy. All you need to do is create on account on these social media platforms and start promoting your business. This is beneficial especially for all the startups or the new players in the market. With the medium of social media, they will be able to create an awareness about their products in the minds of the visitors.

Building Links

Earning links from the top websites is not an easy task. Due to this reason, most of the companies hire professionals that have expertise in link building. The major search engines like Google, Yahoo etc, consider these links while displaying their search results. In today’s time, quality is all that matters. Therefore, special attention needs to be given on the relevancy and quality of your website. Getting a link from a recognized and reputed website will do wonders for your website.

Web Analytics

Website analytics will enable any business owner to have a clear idea about the actual traffic that has been received on his website. One great way of doing is by making use of Google analytics. This will allow you to know how your website was found, what were the keywords that were used for searching the website, what all pages were viewed, the number of active visitors on your website and much more.

Conclusion

All the points that are mentioned in this article are considered really important for effective Internet marketing. Each aspect has its own importance and must not be neglected. Following them will prove very helpful for your business website.

Do let me know your view about the article in the comments section below.