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Tips To Succeed In A Network Marketing Business

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I was thinking of making the title “How To Succeed In Business” because perhaps these tips could be applied to any business and not just in network marketing (or MLM). Business is business right? I am going to write and see if perhaps I come up with something unique to network marketing… if I do maybe I will rewrite a little… but in the mean time…

Have Your Own Brand

The first step to succeeding in business is to have your own brand. If you are Joe, the XYZ distributor, you are promoting the XYZ company. Create your own brand… perhaps Joe Smith, Network Marketing Coach, or Joe Smith Company; something to differentiate yourself from all the other distributors in your company.

Add Value

If you are just “You can buy from me too”, you are adding no value. You must add some sort of value. For instance, a while back we made great looking baskets and sold them as a product. By reorganizing the product the way we did, we added value to the product.

If you do home delivery, write books, consult with other network marketers; you are adding value. Perhaps extras that you could charge for. The extras are definitely what customers want, otherwise they will just go for the lowest cost product the closest to home.

Have Your Own Product

In network marketing, we typically represent a company and its products but… we could potentially have our own product, such as a recipe book that features our products (for instance). We have our own “Attraction Marketing” or “Black Box Recruiting” site, which is a service that is free, but it counts as a product itself. You could also consider our blog a product. Brainstorm to see what kinds of products you could offer to your customers or to others who might join your business.

Consider Your Image

Image is very important in business. Having your own business name. Positioning yourself as an expert. Being uniquely an expert in something is even better. Having a resume that people want to be associated with. Not necessarily a Word resume, but accomplishments that you can point to. If you do not have accomplishments that would relate, you can build lists of accomplishments over time.

Avoid negative things that could tarnish your image. Treat your customers right. Do not do illegal or unethical things. Be prepared for challenges and consider your options carefully.

Make The Numbers Important

While all of the above are foundations of a good business, the numbers are your measurement of success. Most importantly profit. Profit is your businesses revenue (income) less expenses. Without profit… at some point… no business can survive.

Cash flow is also an important measurement. While sales is great (or commissions), keeping cash in your business is life or death. Often we sell on credit, i.e. we invoice somebody, and if they take too long to pay that can be extremely stressful. If we run out of money, we are out of business.

We can improve cash flow by selling at a certain margin. Margin is the price sold less cost, divided by price sold… usually provided in percentage form. For instance, an item that costs $10 sold at $15 has a 50% margin. Many items are bought, or manufactured, at a very low cost and sold at a margin of 100% or more. The higher the margin, the better. Especially when you get to the point of having to cover a slow paying customer.

For instance, you sell to a customer for $10,000 monthly at 100% margin. That means your cost is $5,000. If they pay in 30 days, once they have paid the first time you have two month’s worth of cost covered. So your business survives for two months before you need more cash (for example purposes only because we are not considering other expenses). If your margin is lower, you have more risk of running into cash flow issues; if higher, you have less risk. Your optimal margin is something that is different business to business.

Now if you are only earning commissions, margin does not mean much, you just need to keep your commissions well above your business expenses.

If you are using an accounting package like QuickBooks, you will want to keep an eye on your profit/loss statement and your cash flow statement.

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Designing Victorian Wedding Dresses

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Victorian era has been considered as the most popular and prosperous era of Britain. This Golden period lasted from June 1837 to January 1901 under the reign of Queen Victoria and exhibited/showcased peace, economic, and industrial consolidation/ improvement, political changes and liberalization of policies. The women of the Victorian era paid a lot of attention to their clothing-which is the reason for the Victorian clothes for being so popular even nowadays.

A wedding is one of the most important events that takes place in the life of a person. Every bride wishes to look beautiful and gorgeous on her wedding day and the wedding dress plays a major role in making the bride look stunning! The Victorian day wedding dresses are still very much in vogue and almost all the brides-to-be want to wear it on that “special day.”

The Victorian wedding gown had plenty of layered fabric and was big on modesty! The Victorian wedding dress was very elegant and simple-often made of ivory as compared to the traditional white. It was not possible for people to afford a white colored wedding dress and so most of the girls were married in a regular dress of the time than anything else. The neckline of the dress was bordered with a handmade lace, arranged in a rumple for adding an extra elegance to the dress.

In spite of the layers beneath the wedding gown, a Victorian bride usually looked slim and tender. This was possible because many of the dresses had a black bodice cinched tightly with a corset worn under it. Open or low-cut bodices were also worn during those days, but the church weddings typically had more concealing bodices. Lace was also an important item of the wedding dress but was really expensive and hence, it was used very rarely or on the dress of wealthy girls.

The jewelry was kept to a minimum during those days unless the bride was presented a jewel piece or gift by the groom. On the other hand, many brides adorned their hair and bodies with orange blossoms (the real orange blossoms were quite expensive) as well-which was an indication of the wealth of the bridal family or the extra efforts being out in. The brides also used to wear gloves that either had a seam split on the finger or arranged in a manner that the gloves might be easily taken-off for putting the ring on!

If you want to buy a Victorian gown for your wedding, then you may purchase one at the “Vintage Wedding” store or get it designed from a designer. The “Vintage Wedding” shop offers wedding gowns, veils and sewing patterns also, so that you can make your wedding dress personalized in your own manner. Some of the area boutiques may also offer vintage gowns or clothing’s, which may match up to your expectation. So, make sure that you check them out as well!

So, you can see that a Victorian wedding dress exhibited class and elegance! I am sure that a Victorian wedding dress worn by you in your wedding day would certainly set you apart from others!

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How to Promote Your News Web Site Online and Get Quality Traffic

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Promoting your news web site online requires more due diligence than promoting a business that sells a physical product. Like the name of your site, your domain name should be unique, recognizable and something that people can easily remember. After you set up the brand and generate content, the next step is to promote the news articles and make sure they get read. One way is to promote through social media.

Social media sites like Facebook and Twitter offer opportunities for readers to directly connect with web content. Create accounts on the most popular social media platforms. To syndicate your news feed on those services, there are a few prerequisites. Make sure that your news site has an RSS/Atom feed. With the RSS/Atom feed handy, create an account using the service “TwitterFeed.” Follow the instructions and link the RSS/Atom feed to your Facebook and Twitter. Every time you publish an article, it appears on Facebook and Twitter automatically.

When it’s convenient, be sure to login to your accounts and interact with readers and potential readers.

On Facebook fan pages, there’s limited personal interactivity between the page administrators and fans. Facebook appeals to more organic growth. You promote the articles on your site’s fan page and wait for people to “like” you: that’s not a formula for success. You can do more with a Facebook fan page — a lot more.

Consider running sponsored ads for your news site. This allows your site to receive exposure on user profiles of those within your targeted demographic. Facebook Ads offer businesses the opportunity to broadcast ads based on a specified age range, location and interests. You’ll also see very detailed estimates on how many people your ad will “reach.” Those estimates will come in handy when crafting a presentation for potential advertisers. Before you invest any money in Facebook Ads, consider the nature of your news site. If your news site appeals to a limited or niche demographic, you should focus instead on promoting your site for free by using Twitter and submitting your site to search engines.

Critics of the Facebook advertising program have said that Facebook ads are too discreet and not very engaging. To overcome these issues, you need to have ad copy that will emotionally invest people into reading the news on your website. Think like someone at a news desk. You need a captivating headline and concise teaser copy that brings people to you. Consider mentioning milestones for your publication (“Over two million subscribers!”) and announcing/reminding potential readers of resourceful sections (i.e. Classifieds). Your teaser copy must be clear and focused on one subject. Don’t hesitate to place advertisements that announce giveaways and contests held by your publication. Advertising a news site on Facebook will always be trial and error, but the likelihood of gaining new visitors will increase when you invest in longer ad campaigns. Continuously tweak your ad content until you find the right wording and demographic.

Your Facebook page content needs constant maintenance. You need to populate your Facebook page with news articles regularly. Be sure to interact with your readers regularly and converse with them. Human interaction is a popular social media trend for businesses. Encourage readers and viewers to not only check out your content, but also comment and get involved in other ways. For example, readers respond favorably to captivating visuals — just like they do in print publications. Readers tend to respond to photos of stunning and colorful landscapes, food photos, and timeless portraits that readers can relate to. It’s preferred that the visuals you upload on your Facebook page relate to articles on your website. Follow up with some text that encourages people to check out your articles and features.

Twitter takes things to the next level. The popular social media service allows news sites to interact with people directly. Take advantage of the features that Twitter has, such as the “Find People” option. If you have a Gmail, Yahoo or an AOL e-mail account that has contacts, use that e-mail account and Twitter will search for contacts that also have a Twitter account. Be sure to “follow” those who are already following you on Twitter. Sites like “Twellow” ( http://www.twellow.com/ ) can help you find followers based on categories. Tweet Grader ( http://tweet.grader.com ) allows you to find and follow users who live in your community. Follow members that would be interested in the news on your web site. The people you choose to follow should also have many followers and update regularly. Never think about the amount of people you follow. Always think about the type of people who you want to follow. Quality over quantity is an adage that’s welcomed on Twitter. If you focus on finding the right people — and not following a lot of people — you’ll be successful.

Connect with users who either benefit from reading the articles you publish or would be interested. For example, if you have an article that features a certain business, follow popular users that are likely to express interest in the business and their product, including the business’ Twitter account. If you have an article that covers an event, follow popular users that have a strong likelihood of posting or re-tweeting event information. Interact with these users in moderation. Imagine you’re at a bar and you overhear people talking about something that you’re interested in. The best way to jump in is to study the flow of the conversation and then take part once the opportunity to do so arises. If someone asks a question about a subject featured in one of your articles, feel free to answer them with a link. People will appreciate the friendliness as long as you’re focused on being resourceful and not promoting your news site directly. Remember, you’re trying to promote your news site — so being resourceful should be your primary goal. Once you develop a large following or subscriber base, you will no longer need to do this.

It’s important to note that message boards are good for article promotion. While message boards are now taking a backseat because of social media, they’re still very useful for generating buzz and traffic. Register accounts and take part regularly on message boards that relate to your content. It’s advised that you link to your material responsibly and sparingly. In other words, do not spam a message board with links. Only give self-serving links when there is relevance and a deficiency of information. Provide a link to your domain name in your forum signature. Also, don’t hesitate to customize your forum profile. People will be more attentive to those who have a strong, human presence. And once you feel that your site has developed a consistent, substantial amount of traffic, you won’t need to continue promoting your site on message boards.

News websites are a dime a dozen, which is why it’s so important to have quality content. No matter how you promote your news site, the goal for your news site is to have articles that are clear, engaging, thought-provoking and resourceful. When people are able to see that your news site is dynamic in design, organization and content, they will use your site as a resource. News is often considered a disposable commodity in the digital marketplace, but it takes a good content provider — with the promotional know-how — to make the news something worth reading.

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Business Online Advantages and Disadvantages

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Increasingly, more people own or are growing their businesses online with varying degrees of success. It is important for internet entrepreneurs to be aware of the advantages and disadvantages of doing business online as this knowledge will empower them to make the right decisions and implement the correct strategies if they do go ahead and start a business on the internet. Below are the main advantages and disadvantages of running an online business.  

 Advantages

Start-up costs are relatively cheaper than bricks and mortar businesses. Some business-in-a-box programs cost as little as $400, some even cheaper. If you are setting up your own website with your business plan you may only need to pay for a domain name and web hosting which would cost you less than $100. Even for the most expensive opportunities, they are still way cheaper than other businesses. The top scale start up costs for internet business could be $20k, which might seem expensive but when compared with businesses like the MacDonald’s franchise which cost over a quarter of a million dollars, then it puts things into better perspective.   Operational costs and administrative expenses are also relatively lower than other businesses with little or no staff required. Many internet entrepreneurs work from home which means that expenses like lighting and heating and office expenses which would normally be incurred in an office block, are saved.   Running a business online gives great flexibility. This is because the business can be run from anywhere. An entrepreneur could be on the beach on holiday with her family and still be running her business normally. This flexibility helps the entrepreneur does as she pleases with her time. She may decide to work between 12 midnight and 6 am if that is her most productive hours.   Online businesses can reap the rewards of free and cheap advertising, through videos, article marketing and social marketing. Even with more expensive advertising options like pay per click, due to the number of Internet users, to potential to grow your business is very high especially if you can effectively drive traffic to your website.  

Disadvantages

Competition is high as increasingly people are becoming switched on to the advantages of running an online business and also more technology savvy and are growing their businesses. The number of people starting a business online is increasing at high levels and they are all competing for traffic which makes it harder to break through.   The Internet is a very dynamic marketplace. Consumer tastes vary widely and change frequently. Therefore, by focusing on one business idea or income stream, the entrepreneur risks being left behind by new products and services as consumers chase the next best product or service.   Even when the entrepreneur has a winning business model, competitors can easily copy it and therefore impact negatively on profits.   Getting to grips with technology to sustain competitive advantage can be a limiting factor especially if the entrepreneur depends on himself and hires no staff. This disadvantage can be overcome by either outsourcing or employing staff full time or on contract basis.   It may take time for the business to get off the ground as the entrepreneur builds his online presence and if the business is not run properly cash flow problems may hinder the success of the business. It is important that the marketing and other costs are very carefully budgeted for over a period to take into account the possibility that profits may take a while to materialise.   Running an online business is empowering and can be profitable. A lot of these businesses fail because entrepreneurs are not mindful of the advantages and disadvantages and have not planned accordingly. While it is relatively easier and cheaper to start and grow an online business than a traditional bricks and mortar business, that advantage can also be an advantage as competitors enjoy the same benefits. 

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Unraveling the Right Way to Set Up an App Store Optimization Plan

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App marketing is an ongoing process and in recent times, the task doesn’t complete just by developing a good mobile application. Marketers often face the dilemma while planning an effective app marketing strategy. There are two different areas where they need to promote it which, include both the Internet and the App Store.

They use a typical bag full of conversion rate optimization, SEO and content marketing techniques for promoting it on the web and the concept of App Store Optimization (ASO) in the App Store. However, not all practices are effective enough and help entrepreneurs to enjoy an increasing number of downloads. Thus, here are some of the tips to consider for developing a winning marketing strategy which, ensure a steady flow of traffic and downloads.

Top Ranking Factors that Determine the Search Process

With the aim of securing ‘holistic rankings’, it is ideal to create an app store listing which, can offer the best ranking on the App Store. Noting down the most important ranking factors will help you to develop an effective listing of factors.

Keywords used in the title and descriptions

While placing the keyword in the title, it is necessary to convey your app’s name and subject properly in it. Finding keywords for it is similar to finding the right set of keywords for your website. There are three significant factors to consider while preparing the list of keywords which, include:

  • High relevancy
  • Low level of competition
  • High volume of searches

Having a unique icon

While going through the endless list of apps, your app’s icon is the first thing that tickles their minds and thus, it is important to make it attractive. Ideal size and color schemes are some of the factors to consider while developing the icon. Moreover, specifications of the mobile platforms, target audience, configuration of similar kind of apps prevailing in the market are some crucial elements to eye on before developing the icon.

Localizing the listing

While focusing on global marketing, keep in mind that ‘one-size-fits-all’ is not the right choice. To reach beyond the English-speaking world, it is important to adapt your language and brand communication as per the audience segment. By localizing your app, you can increase its adoption and conversion rates, thereby generating more revenue.

With these aforesaid tips and fair understanding about the ranking algorithms of the app store, you are on your way to a winning marketing strategy. Manage it well with professionalized support and your investment will surely pay you off in the longer run.

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Marketing Communications Cover Letter

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Marketing Communication Manager Job is not an easy task by any means. You should be the best in the business if you want to secure a decent position in this field. A regular BA degree is required to work as a Marketing Communication Manager. An efficient manager should able to execute crucial projects within the deadlines.

So, if you are looking for a sample cover letters for this post then given below is one of them:

Sample Marketing Communications Cover Letter

You’re Name
You’re Address
Your City, State, Zip Code
Your Phone #
You’re Email

Date

Employer Name
Company
Address
City, State, Zip Code

Dear Mr. /Ms. Jones,
With reference to your advertisement in the daily times for the want of a Marketing Communications Manager, I hereby present my job application for the same. I believe that my strong work experience in this field makes me a suitable candidate for this position. I am very excited towards talking to you regarding the post. I really do believe that I can prove to be a valuable asset for your organization.

I possess excellent interpersonal and communication skills. In the company where I worked previously, I was responsible for handling a number of tasks. I handled various print communication and creative services. I also had to develop and implement communication strategies in the entire association. My work was appreciated on a number of occasions by my superiors.

Besides, all these you should appoint me because I have excellent writing and editing skills that could benefit your company in the long run. I have an ability to adjust pretty quickly in all kinds of circumstances. I am also a very good team player. I know how to manage my staff members.

So, if you feel that there is mutual interest then do contact me on the numbers given above to fix up a meeting time at your earliest possible convenience. I really look forward to meet you in the near future.
I express my heartiest gratitude for considering me for this job.

Sincerely,

Signature

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