SEO Techniques That Every Startup Must Know About

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If you are a startup, SEO or Search Engine Optimization might probably be the last thing on your mind! You have enough things to handle and take care of already with the new business. Well, branding and marketing might be at its minimum currently. But, if you are on this route, it’s time to stop, take a break and think! What good are all the efforts you are putting in, if your customers cannot easily ‘find’ you online? It’s going to be really tough to sustain if you aren’t going to do something about your ‘searchability’ online.

Here are a few things you could do to get started with SEO (Search Engine Optimization) for your startup:

Identify target keywords

The very first step is to identify at least a few search terms that users might use to search your business online. These are called as keywords. Pick at least a handful of these keywords and optimize your website to use them. There are a few keyword research tools available that you can use to find the most common search terms used. Integrate these search terms into the content of your website, in the HTML tags as well as the links. This will help search engines understand what your website is about.

Implement branding efforts

Once users reach your website via search results, your business must come across as something authentic and credible. This is exactly why you must pay attention to the branding aspects of your website. Design your logo with care. Select the color palette that reflects trust and decide upon a tag line and such other elements that decide the credibility of your web presence.

Focus on content creation

Content creation is by far the most popular means to gain visibility for your website. The idea is to post fresh content frequently – in the form of blogs. Make sure that you use the targeted keywords in each of your blogs so that your content is found for relevant searches.

Commit to social networking

Social media cannot be ignored as a marketing platform. In fact in today’s day and age, it is the most powerful marketing platform. When everyone, all over the world is on social media, it’s of utmost importance that your brand has a presence there. Further, make sure that you gather a large fan base and stay in touch with your customers.

Install Google Analytics

Well, with any marketing, you never know where you are unless you have some measurable output. Google Analytics helps you understand how well your website is performing.

Competitor analysis

There is no business without competitors! It is also important that you keep a close eye on your competitors and their SEO strategies. This is not to copy, but to adjust and make changes to ours so that we get a competitive edge!

Well, finally, it is necessary that you check out your links. Make sure that you build a good number of links from authoritative websites. Take into consideration all the simple things that make a difference in the way your business grows.

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Hire PHP Developer

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Hire PHP Developer

Times are changing! Companies are adopting newer ways of doing business today. With newer technologies being introduced in the market it is important for a company to adapt to innovative ways of doing business if they want to stay abreast in the competition. With fluctuating market trends and varying demands of clients and customers, organizations are coming up with flexible business policies to meet various demands. In fact, many companies have realized that in order to cope up with increasing costs and competition from other companies outsourcing certain online business functionalities like web development is an obvious solution. Many organizations around the world hire a PHP developer from a dependable web development company to get their job done at less than half the rate in their own country.

Outsourcing has become a popular trend amongst many organizations of today. Many companies engage in such a strategy in order to maintain constant growth as well as stability in the aggressive and competitive market. Business strategies like outsourcing not only help companies to save lots of money but to also enjoy quality products far superior and delivered in quicker time. The benefits of outsourcing and/or hiring a PHP developer can be listed below:

· It reduces costs significantly so companies can utilize those funds somewhere more productive.

· By outsourcing PHP development companies can be assured of quality manpower

· Outsourcing can also ensure quicker turn around time

· The company saves on time in finding and recruiting a PHP developer if engaged with a reliable IT Offshore Staffing company

· Set-ups like IT Offshore Staffing Companies often provide round the clock services and support to their partner clients

Developing web applications using open sources like PHP has also become a popular trend. In fact, PHP has been known to be one of the most effective open sources available in the market today. It enables companies to enjoy having customized web applications and dynamic websites that can do wonders to their online business. This programming language is easy to learn and it also supports multiple databases. Due to its eternal features customisation becomes significantly easy. Chat board, forums and many other dynamic applications have been possible due to this open source language. PHP programming not only offers flexibility but also helps delivers secure web applications that can work seamlessly on all kinds of browsers. If on tight budget then hiring a PHP developer is a smart move.

With increase in demands and limited resources many PHP Programmers have started charging higher prices, which becomes a costly proposition for many companies. This is why many small to large organizations have started to hire PHP experts from web development companies on contract basis or to hire full time PHP programmers from the market in order to create and maintain their business website. This not only helps them save time but also helps save money in a significant way.

Companies like IT Chimes specialize in offering cost effective web solutions to clients who are on a look out for quality dynamic websites. The company has a huge pool of talented PHP programmers, which other companies can hire on part time or full time basis. Such companies hire experienced PHP developers who are known to deliver web applications on time. To know more on how to hire a PHP Developer visit IT Chimes.

For more information on <a rel=”nofollow” onclick=”javascript:ga(‘send’, ‘pageview’, ‘/outgoing/article_exit_link/870710’);” href=”http://www.itchimes.com/off-shore-it-staffing/hire-php-programmer.html”> Hire PHP Developer</a> visit <a rel=”nofollow” onclick=”javascript:ga(‘send’, ‘pageview’, ‘/outgoing/article_exit_link/870710’);” href=”http://www.itchimes.com/off-shore-it-staffing/hire-php-programmer.html”>IT Chimes</a> or email info@itchimes.com
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Health Insurance Companies Are Now Using Biometric Technology to Approve Or Deny You Coverage

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The next time you apply for individual health insurance be prepared for a variety of preliminary evaluation testing procedures to see if the insurer will reject or accept you including: testing of blood, urine, presence of alcohol or smoking, and evaluating your genetic composition.

In the individual private healthcare market there is the concept of health insurance medical underwriting. It involves assessing and quantifying a prospective applicant who is applying for coverage as a potential liability or risk to the insurer by a professional underwriter. The process is similar to applying for a loan from a commercial bank. There are basically three types of risk the insurer will screen for.

(1) Physical Risk; The primary concern regarding the applicant. In this context the issue is in regards to the medical condition of the proposed insured or a propensity towards cancer determined by family history.

(2) Morale Risk; A potential insurer would forgo consideration of an application altogether if there is any explicit or implicit evidence of the applicant involved in hazardous avocations, sports, or occupations.

(3) Moral Risk; An insurer will definitely attempt to avoid the speculation of insuring an applicant who has an inclination to suicidal tendencies, criminal behavior, and certain lifestyle habits or tendencies.

For years insurers predicated on the reliance of multiple sub-systems derived from strategic cumulative integration of intelligent computers to draw their conclusions for the purpose of risk assessment. A new technology currently in experimental phases funded through Kaiser University has discovered a statistical methodology to ascertain and unify all three risk categories in unison during real time for the purpose of medical underwriting by utilizing genetically calculated risk scoring algorithms. It is a highly interoperable biometric screening application interconnected to a plurality of relational healthcare databases. The silicon apparatus utilizes an infrared thermal touch screen sensor as a biometrical identifier that verifies the integrity of an applicant’s personal genetic profile with razor sharp precision by credentialing his or her fingerprints against federal law enforcement databases, national automated verification systems, and a compilation of tabulated DNA repositories.

DNA?

Humans have 23 pairs of chromosomes containing their DNA blueprint. One member of each chromosomal pair comes from their mother, the other comes from their father. Every cell in a human body contains a copy of this DNA. The large majority of DNA does not differ from person to person, but 0.10 percent of a person’s entire genome would be unique to each individual. This represents 3 million base pairs of DNA. In clinical studies this percentile has proven to be meaningful enough to structurally composite predictive valuations of significant importance to an insurance company including approximating personal behavioral tendencies, psychological proficiency, and expectancy of mortality or morbidity. It has been so proficient in screening risk that a law was recently passed to protect employees and insured applicants from its discriminatory prejudice known as The Genetic Information Non Discriminatory Act. However, the act is convoluted by pretenses directly or indirectly imposed by The Health Insurance Portability and Accountability Act which places little restriction on the information that can be shared by HIPPA covered entities.

What Does My DNA Have To Do With My Health Insurance?

Over the last few decades insurance carriers began data warehousing many of the popular DNA databases such as the Integrated Automated Fingerprint Identification System and CODIS with mixed usage proprietary commercial datasets such as Ingenix, Physician Computer Network, Intelliscript, Medical Information Bureau, and even Secure Flight Passenger Data compiled by The Transportation Security Administration. The so called purpose of this was for authentication and with the recent caveat of electronic health records identity theft, authenticity of an applicant was the alibi insurance companies needed to exploit and get away with this, at the same time create a more robust underwriting system. Just remember the next time you visit the general practitioner you signed a petition form authorizing all parties managing your care to share knowledge regarding your health which in unique circumstances grants special permissions to all parties above.

How This New System Works.

A fingerprint is made of a number of ridges and valleys on the surface of the finger. Ridges are the upper skin layer segments of the finger and valleys are the lower segments. The ridges form so-called minutia points: ridge endings (where a ridge end) and ridge bifurcations (where a ridge splits in two). Many types of minutiae exist, including dots (very small ridges), islands (ridges slightly longer than dots, occupying a middle space between two temporarily divergent ridges), ponds or lakes (empty spaces between two temporarily divergent ridges), spurs (a notch protruding from a ridge), bridges (small ridges joining two longer adjacent ridges), and crossovers (two ridges which cross each other).The uniqueness of a fingerprint can be determined by the pattern of ridges and furrows as well as the minutiae points. There are five basic fingerprint patterns: arch, tented arch, left loop, right loop and whorl. Loops make up 60% of all fingerprints, whorls account for 30%, and arches for 10%. Fingerprints are usually considered to be unique, with no two fingers having the exact same dermal ridge characteristics. The biometric device measures kinetic heat frequencies from an applicants touch disseminated throughout minutia points and automates a recognition key cipher query from ridges through a call interface dispatched by an encrypted terminal control program. Basically, the examiner will inquire based on the information presented to him and await an answer from the mainframe computer in remote proximity. I don’t know about you but somehow the thought of my data traveling around through a typical client/server type architecture does not make feel comfortable at all. Just imagine all the errors that can go wrong. The new system is ripe for exploits in at every social level in addition to invading all our rights of privacy as citizens, never mind qualifying for coverage.

There Is Something You Can Do.

If you do not want to insurance companies having access to your sensitive private health information among many other things such as your financial prowess, consumption, personality or lifestyle the first thing you might want to do is avoid applying with Kaiser Permanent or any of the fellow member insurance companies owned by National Electronic Information Corporation, it is bad enough we have to be ordained by The Medical Information Bureau just to even get health insurance in the first place.

The second thing you can do is visit our website to find more health insurance information or simply leave your information (for the purpose of protecting your privacy, you need not leave any other information you do not feel comfortable to share) We will be glad to provide competitive quote from Major Medical Insurance carriers who do not participate in this practice. Not all insurance carriers participate in this type of screening procedure but you probably will want to avoid the carriers that do as once you are in the system, you are in and that one place you do not want to be if you value your healthcare and how much you spend on it.

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Why Your Affiliate Marketing Business Loves Cookies

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Affiliate marketing is the process of earning a commission by promoting and selling another company’s products or service. Becoming a successful affiliate marketer means understanding cookies. But this has nothing to do with the favorite sweet treat! It’s how your affiliate marketing business ensures you get paid for any sales you generate.

What is A Cookie?

An HTTP “cookie” is a type of message that is given to a web browser by a web server. This is used to identify users and web surfers, customize online experiences and track information. Cookie technology works for numerous things. For instance, it works when your computer “remembers” your password when you log in to one of your online accounts.

How Do Cookies Work for Affiliate Marketers?

Cookies are an affiliate marketer’s best friend. When you promote a product as an affiliate, the product owner will allocate you a unique affiliate URL or affiliate link.

When someone clicks on your affiliate link, a cookie is placed in their browser. This means that their computer stores the information that says you are the person that directed the visitor to that website. If that person makes a purchase, the affiliate company can track that sale back to you and pay you your commission.

Not All Cookies Are Created Equal

From the first time someone clicks on one of your affiliate links, you can earn commissions for the designated cookie length.Different affiliate programs have different lifespans for their cookies.

For example, if you promote products as an Amazon affiliate, your cookie will only be valid for 24 hours. That means that the website visitor needs to buy within 24 hours if that sale is to be credited to you.

This is why you should choose your affiliate companies very carefully. Some affiliate marketing models allow for 30, 60, 90 day or even 1 year cookie duration. Some offer lifetime cookies!

Marketing Affiliate Programs

When somebody buys something from a website that you, as an affiliate, have directed them to, the cookie shares your affiliate ID. The product owner then knows that you are the affiliate and that any commission from that sale should be paid to you. Obviously, it’s extremely important that you use the correct affiliate ID on all your links to ensure you get your commissions.

The one issue to be mindful about with cookies is that if a potential customer uses a different computer to search again to buy the product, your affiliate ID will not be saved on that machine. It’s not a major problem though as most people use the same computer, laptop or tablet to buy products and services online.

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Factors to Consider When Hiring a Web Design Company

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With today’s technology, more and more companies are utilizing the World Wide Web to promote their businesses. Prior to putting a website on the Internet for individuals to view, the company must first set up the website. This is where web design companies enter the picture. A web design company is hired to construct a website for an individual or company that is suitable to their tastes. There are a few factors to consider prior to settling on a specific web design company to construct your new website.

Examples of Prior Web Designs
One important factor to consider when choosing a web design company to develop a website is the type of web designs which the company has produced in the past. Many web design companies will make portfolios available for potential clients to view so that they may see the style of the web design company and determine if their finished product is what the client is looking to achieve in the way of a website. This is extremely helpful when trying to determine if the work product of the web design company is up to one’s standards. Therefore, always ask to see samples of a web design company’s prior work before signing them up to construct a website.

Estimated Completion Time
Another important factor to consider when selecting a web design company to design one’s website is what their estimated completion time may be. This is beneficial to know up front so the client can expect the finished work at a certain time. Since many individuals are using the Internet for conducting business, it is important that the client get their website up and running as soon as possible. This will also give the web design company notice that the client needs their completed product at a certain point in time and they will be less likely to push it to the side and work on other client’s projects.

Cost of Web Design Project
It is also crucial to know up front how much the completed web design project will cost the client. Since many businesses are on a tight budget these days, it is vital that one knows how much they will need to pay for their web design. Along with the total cost of the web design project, the client should also receive a breakdown of the individual costs of the project.

What Is Included with the Total Web Design Price?
One who retains a web design company to construct their website should also ask about what items are included in the total web design cost. Some companies will include follow-up consultation in the web design price or web design help in the future. It is important to inquire about these things in the beginning so as to know what type of items they can expect with the amount that they paid for the web design.

References
For those clients who wish to be on the safe side and know exactly who they are dealing with, requesting references is always an available option to the client. Many times the web design company will offer references that will vouch for their professional behavior and wonderful finished product. References are a good way to weed out the bad web designers from the good ones.

Volume of Past Experience
It may also be beneficial to inquire about the company’s amount of experience. Companies that have been in business for a good many years may just have a bit more experience than newcomers to the web design scene. Although this is just one of the many factors which should be looked at with regard to hiring a web design company, it does help to sway the decision maker one way or the other with regard to hiring or not hiring a specific company to prepare a website for them.

Customer Service
It is also important to consider the customer service skills of the web design company. One who is paying good money to have their website designed wants to make sure they are dealing with a company that will listen to what they want and make themselves readily available to their clients. If one is considering a particular web design company that has bad customer service skills, it might be more advisable to choose a company that is more client-oriented.

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8 Steps to Building Outstanding Work Ethic & Reaping Excellent Results

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 The 8 Steps listed below when applied properly and consistently will increase your production in any business or organization by volumes. These 8 Steps are a part of a marketing system that has been tested and proven to work successfully among some of the top sales teams in the world today. For best results share with groups and work together.

One step at a time is the best we all can do and good habits yield better fruits in due time, every time.

Step 1 to Building Outstanding Work Habits is Have a Positive Attitude

Have you ever heard that the attitude comes before the pay check? Well having a positive attitude is essential for your success in all areas of your life. Your attitude is the posture in which all of your customers and prospects see you. You can’t have a bad attitude and reap good results.  People join people, not programs. Enthusiasm and excitement moves merchandise and compels visitors to want to optin to your website. Now of course you know that optin’s are your best online buddy and when you move merchandise you make money. Your attitude is the billboard of your business. So smile, put up a happy profile picture, show you since of humor and do not express negative attitudes in the online world of commerce.

Step 2 to Building Outstanding Work Habits is to Be Prepared

Being prepared starts so early in the morning that we can qualify it as last night. See, last night I showered, had my cloths ironed, my briefcase and tech equipment were set by the door in preparation for a successful today. Being prepared allows more time and activates; speedy results. Eating breakfast and setting goals daily and nightly prepares your mind to reach the result. If you don’t have a goal how do you expect to score? So prepare to be successful in all areas of your life.

Step 3 to Building Outstanding Work Habits is to Be On Time

To be on time is to be early and to be early is to be on time. Punctuality is synonymous with reliability. There have been times when I have cut off deals or just not participated with individuals because they were late for an engagement. Being early can qualify you for many rewards and it shows that you are dependable and trustworthy. Being on time also reduces stress because you won’t have to rush so much. if you need to hit the snooze button three times and you need to set you clock forward several minutes then do it.

Step 4 to Building Outstanding Work Habits is to Work With 100% of Your Effort

Contrary to popular belief multitasking will dilute your results. For excellent results the key is concentration. Let your attention be absorbed into your present activity. You can detach and reabsorb your attention but invest 100% of your awareness to what your hands are into. Be mindful of your goal and focus. F.O.C.U.S. Follow One Course Until Success. By investing 100% of your attention you ensure quality returns.

 

Step 5 to Building Outstanding Work Habits is to Work the Territory Correctly

In direct sells and direct marketing you know that the territory or the “T” is not the cars or the buildings but it is the people. The same is with digital marketing. Just because you have 10 different accounts open on 10 different social networking sites doesn’t mean that traffic will come pouring into your personal website. Work the “T” properly; fill your profile with relevant information; your real hobbies and interests. Make friends, send real comments and messages. Once you’ve uploaded videos and posted blogs to your space prospects become friends and friends will become members, customers or affiliates. The industry of digital marketing still comes down to sales and rather door to door, phone to phone or profile to profile when you make a friend you make a sell. So work the territory properly for best results.

Step 6 to Building Outstanding Work Habits is to Maintain a Positive Attitude

Okay, now it’s the middle of the day or night, nearly the end of the season and your results aren’t quite coming how you expected them to. This is where Champions are made and victims are scammed. Maintain a Positive Attitude! Do you really want what you’ve been reaching for? Are you still committed? Maintain a Positive Attitude! Step 7 will help you to uphold your vision but it is imperative that I say this again Maintain a Positive Attitude!

Step 7 to Building Outstanding Work Habits is to Know WHY you are here, and WHAT you are Doing

Why are you reading this article? Why have you been surfing the web looking for opportunities to build your finances? The economy’s at a very peculiar time, okay. You don’t like your boss or your job, that’s a good reason too. But your Why has to drive you when situation seem bleak, when activities appear dreary and when you feel like giving up. Your Why needs to be bigger than a lack of resources and it should involve blessing someone. Your purpose will drive you from the energy in and of itself when you have no energy left.

Knowing what to do combined with a solid reason for why you are doing it can cause you to become invincible. Communicate with your team; your recruiter, your up-line, your trainer, your sponsor, your boss or your Facebook friends… You are moving into a leadership position so what you must understand is the game that you are playing.

Step 8 to Building Outstanding Work Habits is to Take Control

This step can indeed advance you tremendously in your career and your life it also happens to be my favorite step. You must take control of you opportunity; take control of your marketing; take control of your finance; take control of your attitude; take control of your time; take control of your ignorance and get some knowledge; take control of your future; take control of your life.

This article has been produced for readers who are looking to increase their production in the workplace particularly in sales and marketing but these principles are not limited these areas alone. I hope that this information has been helpful. Feel free to share this article with your friends and co-workers.

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Why Your Affiliate Marketing Business Loves Cookies

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Affiliate marketing is the process of earning a commission by promoting and selling another company’s products or service. Becoming a successful affiliate marketer means understanding cookies. But this has nothing to do with the favorite sweet treat! It’s how your affiliate marketing business ensures you get paid for any sales you generate.

What is A Cookie?

An HTTP “cookie” is a type of message that is given to a web browser by a web server. This is used to identify users and web surfers, customize online experiences and track information. Cookie technology works for numerous things. For instance, it works when your computer “remembers” your password when you log in to one of your online accounts.

How Do Cookies Work for Affiliate Marketers?

Cookies are an affiliate marketer’s best friend. When you promote a product as an affiliate, the product owner will allocate you a unique affiliate URL or affiliate link.

When someone clicks on your affiliate link, a cookie is placed in their browser. This means that their computer stores the information that says you are the person that directed the visitor to that website. If that person makes a purchase, the affiliate company can track that sale back to you and pay you your commission.

Not All Cookies Are Created Equal

From the first time someone clicks on one of your affiliate links, you can earn commissions for the designated cookie length.Different affiliate programs have different lifespans for their cookies.

For example, if you promote products as an Amazon affiliate, your cookie will only be valid for 24 hours. That means that the website visitor needs to buy within 24 hours if that sale is to be credited to you.

This is why you should choose your affiliate companies very carefully. Some affiliate marketing models allow for 30, 60, 90 day or even 1 year cookie duration. Some offer lifetime cookies!

Marketing Affiliate Programs

When somebody buys something from a website that you, as an affiliate, have directed them to, the cookie shares your affiliate ID. The product owner then knows that you are the affiliate and that any commission from that sale should be paid to you. Obviously, it’s extremely important that you use the correct affiliate ID on all your links to ensure you get your commissions.

The one issue to be mindful about with cookies is that if a potential customer uses a different computer to search again to buy the product, your affiliate ID will not be saved on that machine. It’s not a major problem though as most people use the same computer, laptop or tablet to buy products and services online.

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Biggest Mistake Email Marketers Make

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Email marketing is the one of the original forms of online marketing and good email marketing results to a good business. We also know that there’s good and bad email marketing which we encounter in our daily business process. That’s why there’s a lot of training materials and coaches to enhance our ideas to create a better email marketing strategy to have a successful business.

I recently asked a group of marketers this question:

“When you send an email to your list, what’s your #1 goal?”

Some of the answers I got were…

· To get readers to open it

· To get readers to READ it

· To give some useful info

· To build rapport

· To sell a product

Those are all good answers…

But they’re also all WRONG answers.

Of course you want them to open the email, read the email, build some rapport, maybe give some useful info, but none of these are your primary objective.

So what is?

To get the CLICK.

That’s it.

Everything else is simply in support of that #1 goal, getting them to click the link you send to them.

Ideally, you want to train your list to click your links like (pardon me here) mind-numb robots.

You want them to click automatically – without thinking – because it’s what they always do when they open your emails.

You don’t need to sell the product – the sales page or video you send them to should do that for you.

You don’t need to tell them everything about the blog post you’re sending them to – the post will do that for you.

Your job is simply to get the click.

So how can you improve your click-through rate?

1. Give great information. People will like you and TRUST you if you give them great info that helps them. Clicking the link is just a natural extension of that.

2. Show them the ‘what’ but not the ‘how.’ You might give them a really useful tip on what drives super targeted traffic, but to learn how to do it they need to click the link. And yes, that link goes to a product you want them to buy. You haven’t sold the product in the email, but you have sold them on the method. The product is simply an easy shortcut to using that method to get the result.

3. Don’t always send them to sales letters; send them to fun stuff, too. Show them your blogposts, your videos and even other people’s stuff now and then. Did you see a video on YouTube that taught you something really valuable or made you laugh out loud? Try sharing it with your list. Remember, you want to get them in the habit of automatically clicking your links. And giving them rewards when they do, like useful information or a good laugh, will teach them to do just that.

4. Now and then surprise them with a free product. Your email tells them a method to list build using Facebook. Then you send them to a link that will give them 5 more list building methods. And when they click the link, they see a very short sales page offering the product for FREE. How much do you think they love you right now? And what are the odds they will click more of your links in the future, just in case there’s another free product on the other side?

Of course, your list and your niche may call for slightly different methods. But bottom line, your primary, number one goal of email marketing is ALWAYS to get the click.

Because the more trained your list is to click, the more money you will make in the long run.

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How to Write Effective Descriptions for Your Jewelry Website

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Why are Effective Product Descriptions so Important?

Images can grab your client’s attention, but they are not enough if you want to be successful with your jewelry website. Not only do well-written product descriptions help your client understand all the benefits your jewelry has to offer, but these written words will also improve your search engine rankings.

How to Write Effective Product Descriptions for Your Jewelry

1. Consider your Target Audience

2. Start with the Title and the Hook

3. Explain the Benefits of your Jewelry or Product

4. Incorporate Keywords

5. Inform about Product Facts

6. Add Customer Reviews

First you should consider who your audience is. Are you selling luxury diamond jewelry, or artful handmade pieces? What is it that you clients are searching for? Be sure you understand the interests and desires of the people most likely to buy your jewelry, so you can appeal to them.

Before writing the copy start with the product title. Give each piece of jewelry a name that is not only intriguing but descriptive as well, and try to use a keyword. While your bracelet may be called “Aero,” a title like “Aero Bracelet,” is not enough. Consider something like “Aero Diamond and Platinum Bracelet,” or “The Aero Bracelet: Luxury Diamond Jewelry.” These titles are much more descriptive and incorporate keywords many jewelry websites would benefit from.

Next, what are the greatest features of your product? How is this piece of jewelry better than another, and why does the shopper need this item? Explain all the benefits associated with your product and tell your potential client how owning this beautiful turquoise ring will make their lives better, or why these particular diamond earrings are unlike any other pair.

Don’t forget SEO! Make sure you consider optimizing your copy for the search engine spiders. Create list of keywords, or the major search terms that clients would input into a site like Google to find your products, and then include these in the product title and the description. This will help people find stunning “diamond platinum earrings,” on your site, when they are searching the web for these terms.

After you have eloquently described your product and incorporated keywords into the copy, don’t forget to add some bulleted facts regarding size, material content, weight, shipping info, or anything that a shopper would need to know about the item. When buying products from a jewelry website, this information is crucial to shoppers, and they don’t want to have to contact you via email or telephone. To close the sale, be sure you provide everything that they need to know.

Finally, if you have any great customer reviews on a particular product or piece of jewelry, be sure to add that as well. Internet shoppers love to hear testimonials from others who already own the product; it helps your jewelry website earn credibility. Consider a place on your site that clients can add their experiences and opinions.

What is an example of an effective product description?

This is an excellent product description from a website that sells wedding rings:

For the romantic bride, this unique gold women’s wedding band celebrates history and romance. Inspired by the Medieval era of Knights and round tables, this lovely women’s wedding ring is carved in an open pattern reminiscent of a royal crown. Offered in both 14k yellow gold and 14k white gold, this elegant Medieval inspired women’s wedding band will be adored for years to come.

  • Metal: 14k white gold or 14k yellow gold
  • Width: unknown
  • Gemstones: none
  • Best For: The bride that seeks a unique women’s wedding ring
  • Notable Feature (s): Medieval inspired design

What is an example of an ineffective product description?

It seems that the high-end jewelers are the ones that lack effective product descriptions, likely because they want clients to contact them personally. They are forgetting however, that good product descriptions are not just about selling, but also about SEO and helping clients find their sites through the search engines. They sell incredible luxury diamond jewelry through elegant websites with remarkable product images, but their site offers no information about the individual pieces displayed. Ineffective product descriptions are those that only include the name of the piece of jewelry, and offer no further details. These jewelry websites are missing out on valuable SEO and sales opportunities.

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Latest Trends, Shapes & Designs in Pearl Jewelry

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Whenever we mention the word ‘pearl’, our mind starts figuring out a white or a cream colored round shaped ball. This is the standard associated with pearl. It is a round beauty accessory rarely found on earth and is nature’s gift to mankind.

However, with new ideas designs creeping in the field of jewelry, with technology and interest picking up in jewelry fashion and designing, you need to get out of your traditional shells and look at the latest new trends and designs in pearl jewelry. Pearls are no more just simple white and round gorgeous items. Women are looking for more versatile designs and patterns in pearls and go after uniqueness instead of having a traditional look

Trends of Pearl Jewelry

Pearl jewelry is not limited to wearing pearl necklaces. Apart from pearl necklaces, beautiful pieces of bracelets and earrings are available. Combination of pearl earring with studded diamonds is quite in and fits on any kind of attire and complements your look.

Shapes of Pearl Jewelry:

Some of the shapes in pearl jewelry that are quite popular are:

Round and Oval shape: Round and oval shaped pearls are apt for bridal jewelry and go very well with saris as well. Simple white pearl necklaces also look cool with black cocktail gowns

Irregular Rice Shaped & Potato shaped Pearls: Rice pearls usually have crumples on their surface and come in unequal shapes. Potato pearls have uneven oblong shapes.

Dome shaped pearls or Mabe pearls: These have flat surface on either of its side.

Keshi: This is a freshwater natural pearl that is becoming quite popular due to its tiny and seed kind of a look.

Button & Coin Pearls: Button pearls are flat on one side and coin pearls are entirely flat. These look quite well with western outfits.

Popular Colors in Pearls:

Pearls are available in rainbow color range. Thus, it is now possible to mix and match the color of your pearl jewelry depending upon the color of your outfit and handbag. You get a variety of pearls such as Akoya pearls that are white in color, Tahitian pearls that are black in color.

Pearls are also available in silver color and in peacock color finishing and shimmer. Thus, when it comes to fashion jewelry, pearls are no less and you can find wide array of color and designs in pearls that can define your own fashion statement and can become perfect fashion accessory for you.

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