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There are many reasons to consider online advertising. Many will seem obvious but some may not have caught your attention as of yet. Thinking about all the good reasons to market online may thrust your business forward. Think about each option carefully though, because it largely depends on what you’re trying to market. For instance, an independent car mechanic may not see the need to market online because his targeted clients would be based locally.
Increase Your Reach for Customers
Online marketing gives you the potential to reach large numbers of potential customers. You will be able to market to the entire online population, and even make sure your marketing efforts are targeted to your ideal customer. Offline advertising generally reaches a considerably smaller pool of consumers.
Online Marketing is Cost Effective
The cost of using online marketing is minimal. Beginners and more experienced marketers can both benefit from online marketing efforts. You almost always need consultants and professionals to help you market offline, which increases the cost of offline marketing substantially. Television marketing is not as effective as it once was either, with the increasing popularity of DVR’s – most people fast forward through commercials
Online Marketing is Easy to Get Started
Another reason to market online versus offline is because of the ease of doing so. With all the social networking sites out there, it’s fairly easy to get your name out there too and begin developing a brand.
Making a traditional website will give consumers an ability to shop your site and get information without actually having to visit a retail establishment. You can also partner up with other websites in related industries for incoming links to your site, giving you access to someone else’s client pool.
Eliminate Demographic Discrimination
Marketing online may also eliminate the potential for demographic discrimination. For example, if you place an advertisement on a billboard, you can only target whoever happens to be driving by. If it’s too “hip” and “youth oriented” it will isolate the older crowd of potential spenders, and vice versa. Online marketing can be targeted directly to the people who are most likely to buy your product or services, and the advertisements can appear in places where your demographics are likely to be visiting online.
Hopefully this has opened your eyes to the potential of using online marketing as opposed to traditional offline marketing. Not all products or services will benefit most from online marketing (primarily those who need the support of customers in a small town, for example), but for many, online marketing is cost effective, easy to get started and can be targeted directly to your most likely consumer.