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Why Online Marketing Is Better Than Offline Marketing

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There are many reasons to consider online advertising. Many will seem obvious but some may not have caught your attention as of yet. Thinking about all the good reasons to market online may thrust your business forward. Think about each option carefully though, because it largely depends on what you’re trying to market. For instance, an independent car mechanic may not see the need to market online because his targeted clients would be based locally.

Increase Your Reach for Customers

Online marketing gives you the potential to reach large numbers of potential customers. You will be able to market to the entire online population, and even make sure your marketing efforts are targeted to your ideal customer. Offline advertising generally reaches a considerably smaller pool of consumers.

Online Marketing is Cost Effective

The cost of using online marketing is minimal. Beginners and more experienced marketers can both benefit from online marketing efforts. You almost always need consultants and professionals to help you market offline, which increases the cost of offline marketing substantially. Television marketing is not as effective as it once was either, with the increasing popularity of DVR’s – most people fast forward through commercials

Online Marketing is Easy to Get Started

Another reason to market online versus offline is because of the ease of doing so. With all the social networking sites out there, it’s fairly easy to get your name out there too and begin developing a brand.

Making a traditional website will give consumers an ability to shop your site and get information without actually having to visit a retail establishment. You can also partner up with other websites in related industries for incoming links to your site, giving you access to someone else’s client pool.

Eliminate Demographic Discrimination

Marketing online may also eliminate the potential for demographic discrimination. For example, if you place an advertisement on a billboard, you can only target whoever happens to be driving by. If it’s too “hip” and “youth oriented” it will isolate the older crowd of potential spenders, and vice versa. Online marketing can be targeted directly to the people who are most likely to buy your product or services, and the advertisements can appear in places where your demographics are likely to be visiting online.

Hopefully this has opened your eyes to the potential of using online marketing as opposed to traditional offline marketing. Not all products or services will benefit most from online marketing (primarily those who need the support of customers in a small town, for example), but for many, online marketing is cost effective, easy to get started and can be targeted directly to your most likely consumer.

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Emerging Trends on Reputation Management to Note in 2016

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Brand Recognition not only concerns with market share and media penetration. Standing in the era of tech-dominance, businesses must draw significant attention on shaping customer conception. Alike search engine rankings and content management, online reputation also impels on conversion rates. Thus, reputation management acts as the secret pathway to success.

In 2016, thankfully, experts have come with a series of ways to shape your online reputation shine.

The task is no more limited to SEO

Earlier, this entire process was a part of Search Engine Optimization that facilitates the Google results to show positive and relevant links. But, in 2016, it will get a wider picture, thereby becoming an expansive umbrella for all the marketing messages sent to the community. On an advisable note, here’s what you have to do to manage the online reputation of your brand in 2016.

Social listening

It is becoming more crucial. Monitoring what people are saying about your offerings, brand, business rivals and industry will give an idea about where your brand stands and what are the possible suggestions for improving it. Addressing the honest feedback of clients over social media will help you to make significant improvements.

User-generated content

Besides the web-design and marketing agencies, there are a number of users who produces contents everyday including images, videos, tweets, vines and many more. In 2016, the marketing strategy and actions of yours can possibly influence the type of content your viewers generates. Thus, try to reap the underlying benefits of it by making it an effective marketing material.

Client Reviews and Testimonials

Be it Google, glassdoor or Yelp, you must lure the consumers to share pleasing experiences with the world. Surprisingly, food and beverages, beauty and movie industries are mostly built on reviews and it serves as the base for online reputation. This trend is going to expand in other industries as well in 2016.

Try to attract the customers and educate them, as they act as your best marketers and of course, nevertheless, work in consideration to the bad reviews as well.

Community engagement

Viewers have already seen millions of the ‘good self-praised’ declarations and are quite immune to them. Try something different. Focus on showing them what sets you apart from the competitors. When the consumer Googles you, will they be able to come across any blog post of their interest? Will they be able to relate you as a part of their own world? That’s what you need to target for facilitating greater community engagement.

Final word

Reputation management certainly takes time and the company requires a consistent strategy and approach to succeed. Reputation is more like a long-term ROI and not a holiday sale. Thus, your strategy must show a perfect amalgam of your business goals and ongoing trends of the industry to build a credible brand image and sustain in the long run.

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Web Solutions to Your Online Marketing

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The evolution of technology especially on the online world opened a new door for a lot of business minded people to launch their money making ideas on the internet. A lot of internet marketing strategies keep popping up aiming to set business on its ear generating sales and tripling it simply through various ways of advertising.

But before launching on a series of advertising techniques you have to remember one thing: setting up your own website. Having your own website is like setting up your own store with various advertising strategies in the storefront (like a banner, tarpaulin etc.) to attract people to go inside and see what you are selling. Your website is where all your ads lead your target consumers. If your various ads happen to maneuver the people to your website, they will never take a second look at it if it so unappealing and that would mean no profits for you. For your website to appear interesting and thus successful you have to apply web solutions. Web solutions consist of web designs and other web development systems that help your website sell by utilizing different tools in making it attractive.

There are quite handful of web hosting companies that provides web solution. These companies handles your web content to make it attractive through applying graphics, interactive customer database (audios, videos), build communities like blogs and forums and other features that helps you website get that unique look and much set above the rest of the websites. They also take care in website maintenance including content security, internet advertising and marketing, SEO (search engine optimization), and other website promotions. Remember that your product is not the only thing that matters when you do online business. You have to reach out to your target consumers first before they come to you for your product or services. That is why a web solution is such a convenient way to deal with it.

And we all know web traffic paves way for a wider chance for your product to sell. You get to increase your product sales online without you worrying about maintaining your website or working out a way to advertise it. All you have to do is focus on your product. All other things are simply taken cared of by a web solution.

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Models Young – Find Kids For Modeling At Online Modeling Agencies

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If you need to add pictures on your website and use models young, you can get kids for modeling by using an online modeling agency. Just as advertising companies use large modeling agencies when they are hiring talent for their ads will go to off line modeling agencies, many are now turning towards an online agency when they need models young.

Online agencies can save you money and allow you to post your own modeling jobs when you are looking for kids for modeling. You can also take a look at the pictures that are on the website to see if the models young are what you are looking for when it comes to your website. You can have them send in their own photos for your website or you can have a local photo shoot.

Many companies that sell products for children simply send the product, such as clothes, to the models young and have them wear them and pose according to instructions with a professional photographer. This can save money for any company that does not want to have to use an expensive photo shoot. There are many ways to save money when it comes to kids for modeling by using an online modeling agency. While outside modeling agency charge a high commission rate for models young, such is not the case when it comes to online modeling agencies. They do not charge such a high commission rate.

It is easier for both the model as well as the client to find one another when the online modeling agency works as the intermediary between them. Those who want to get their children into modeling often do not have the resources to do so using an off line agency. With online modeling agencies, you can find kids for modeling that are looking for work but not represented by the big names in modeling. This means that you can offer them a contract job without paying a high commission to an agent.

Models young can help your company when it comes to advertising. Instead of just showing advertising of products, it is often helpful to actually show someone wearing or using the products. This is why models young are used; to allow the consumer to see what the item actually looks like on a child or how it is used. Some companies use kids for modeling in groups or alone. They are used to make up online family photos and to give more of a human element to the advertising campaign. This can make the campaign seem more authentic.

If you are looking for kids for modeling, you can find web models who will fit the bill. You are better off to go to the online modeling agency to look for models young to help you with your advertising. You can save money and get professional quality models that will help you with your business. You can use the photos for both online and off line advertising when you hire kids for modeling from online modeling agencies.

Mark Lavel is the senior team leader for OMW | http://OnlineModelWorld.com. We are a full service online model listing service.

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How Strategic SEO Helps Small Businesses In A Big Way

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The SEO market in the world has become extremely lucrative for small businesses that want to expand their reach and grab a wider audience. SEO companies offer unbeatable advantages because they offer reasonable rates and excellent brand management strategies. Cost-conscious small business owners can now access value for money advertising and marketing.

Here are the real benefits of opting for quality SEO solutions providers, if you want your small business to flourish:

#1 Create an SEO optimized, user-friendly website to access a wider target audience

SEO will help you to create faster, better and more intuitive websites for users. Search engine optimization is not only about high search engine rankings, but increased user reach as well. Following excellent on the page and off page optimization strategies will create many advantages for your small business.

#2 Strong prospect and lead generation become really easy

The main reason to have an official website in the first place is to expand and diversify your clients. Small businesses that grow always have web optimization that meets their needs. A web optimized site using SEO friendly content will get you more traffic and targeted visitors which then translates into more customers.

#3 Expand your company’s reach, explore new markets

Despite so many geographical barriers, SEO has made it possible to transcend boundaries, cultures, and nationalities while offering your products and services for sale. Web and SEO solutions have made it possible for the Internet to become a global marketplace. A successful SEO campaign can help you to access fresh markets and new economies. With social media channels and mobile-only marketplace booming thanks to rising smartphone sales, SEO has become the modern-day marketing must-have tool.

#4 Get better conversion rates

What makes an SEO friendly website a company asset? Fast speed, easy usability, and compatibility with mobile as well as tablet devices make such websites a real plus point for small businesses. What does this mean? Well, customers will find it easier to access your products and services leading to better conversions or visiting traffic ready to make purchases, which will then boost company growth and profits.

#5 Build brand awareness, get higher search engine rankings

A real advantage of ranking high on search engines is that creating a powerful brand story becomes easy. If your small business or startup is aiming for instant brand recognition, SEO can help in many ways. People will come to your site and trust your brand, thanks to SEO content that will inspire confidence through keyword, competitor and ranking analysis as well as strong lead generation and increased market visibility.

Having an SEO friendly website is the virtual calling card your small business needs to access large gains. Prosperity, better prospects, increased ROI, phenomenal sale volume- these are just some of the many positive milestones your small business can access through SEO.

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How to interior design in a retro style: Stylish 50's or Swinging 60's

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To design in a retro style is to remix aspects of a previous style.  Many styles of the past have successfully been reinvented time and time again. A popular retro style is the style created in the 1950’s rock ‘n’ rock era. The 1960’s became known as the swinging 60’s. Interior décor and clothing fashions can be intermingle to create bold trendy statements.

If you would like to create a 1950’s look hot pink was the colour of the decade. Italian couture began to rival French couture. Pucci and Simonetta were influenced by the colours of the Renaissance. Fath used Honan silks in hot pink. Turquoise became a sensation after 1951. The Germany Company Bayer developed the first colour fast turquoise dye Alcian. Full skirts in bold colours were a hallmark of the rock ‘n’ roll era.

Interior design

The technological advances of the age let to advances in fabrics and finishes. Orange, pistachio and kingfisher blue furnishing fabrics very much in vogue. The colours were used juxtaposition (side by side) and can appear gaudy to some people.

Scandinavian designers combined natural and synthetic materials. The colours used reflected the Nordic landscape. Linoleum tops in primary colours were used on Birchwood tables and chairs for children. Eero Saarinen’s pedestal chair was created for Knoll in 1955. Alvar Aalto a Finish architect designed his famous cantilevered chair. The designer Eames created the Sofa Compact in 1954 and the Eames lounge chair and ottoman in 1956. The Ant chair was designed by Arne Jacobsen in 1953. George Nelson also created his famous Marshmallow chair and a storage system.

The fabrics of the decade included a fabric called Circles by Alexander Girard, ‘Double Triangles’ a fabric designed by Alexander and Girard Willaim Pahlmann designed ‘Still Trees’. Frank Lloyd Wright also designed ‘Imperial Triangle’ which was reproduced by F. Schumacher in 1956.

The 1950’s saw the development of new plastics, stream proof paints, wallpapers, and flooring. Velcro was also developed. The 1950’s was a glorious time for design. A new optimism was emerging after the depression of the 1930’s and the devastation of the World War in the 1940’s. If you visit the Creative Buzzing blog http://creativebuzzing.blogspot.com/2010/08/stylish-1950s-and-swinging-1960s-can-be.html you can find some examples of 1950’s style

What was hot in the stylish 50’s Interior Design?

Bright pinks        Orange                 Gold                      Reds      Turquoise            Beige

Coloured enamel kitchenware

Linoleum top tables in primary colours

Designer furniture

Subdued fabric patterns

The Fashion Colours of 1950’s

Primary colours                 Hot pink               Very hot pink     Turquoise            Kingfisher blue

Green                                   Lilac                  Pale maize          Amethyst            Geranium

Clothing styles

Matching colours

Billowing wraps

Semi fitted coats

Strapless boned bodice evening dresses

Fabrics

Taffeta                                 Satin

The swinging 60’s

A new range of cheap brightly coloured cotton fabrics and an increase in synthetic fabrics produced an explosion of mass produced fashion items in the 1960’s. Drip dried non iron clothing became the rage. As did coats and boots in brightly coloured plastic. Mary Quant was one of the leaders of the swinging London style, the mini skirt which conquered the world. Trouser suits became popular from New York, to Paris and Rome.

The Italian collections of the time were highly coloured, stripes and knits. It was at this time blue jeans became popular and were worn by both sexes and people of all ages and went on to become a fashion classic. The panty hose replaced nylon stockings. They worked well with the mini skirt and came in many different colours and patterns. Visit the Sample Board Online blog http://blog.sampleboardonline.com and find examples of the 1960’s style.

Khaki military style jackets were worn with jeans or white (bell bottomed) sailor style trousers. The hippy look dominated the fashions of the late sixties. The styles were a mingling of native peasant costumes with beadwork and chamois leather. Mondrian paintings, films and ethic dress influenced fashion. Zandra Rhodes colourful psychedelic patterns in fabrics and wallpapers were contrasted by the two tone Laura Ashley designs in brown, pale blue, green and cream for clothing, curtains and covers.

Spanish architect Paco Rabanne invaded the fashion scene with a futuristic style influenced by the space race. He designed mini dresses made of geometric shapes riveted and clasped together with metal, leather or plastics. Verner Panton a Swiss architect designed the first plastic chair with no joints in 1960. This led to the development of synthetic moulded furniture in geometric shapes. Solid moulded foam cubes in bright colours were also produced. The main feature of the 1960’s interior style; playful and casual.

The Swinging 1960’s

Colourful ethic fabrics

Oriental beads

Colourful jewellery

Muticoloured Afghan dresses

Indonesian batik prints

North African caftans

Nehru shirts

Arabic djellabas (a traditional long, loose-fitting outer robe)

Silver jewellery inset with amber and other semi precious stones

Kohl eye makeup

Red Henna hair colouring

New colour consciousness

Peasant skirts

Embroidered blouses

Boleros decorated with ribbons

High red boots

Patterned headscarves

Body painting

Mini skirt

Indian prints

Black and white geometric designs

1960’s Interior Design

Floors, ceilings and walls painted in brilliant colours

Murals

Wall hangings

Multicoloured Indian prints

Sofa’s, divans and floors covered with oriental carpets and rugs

Abundance of colours available

Plastic chairs

Moulded foam furniture

Cubed style furniture

You can create your retro style in a number of ways. Create a colourful 60’s hippy pad using oriental carpets and rugs. Or a space age room with bold coloured moulded foam furniture. Psychedelic wall paper designs can be used to jazz up any room and add a touch of 1960’s style. You can recreate a 1950’s or 1960’s room using a number of items and colours from the 50’s or 60’s. Or select one or two items from one of the eras and use the item as a starting point of the design for your retro room. The sky is the limit it is also an eco friendly way to decorate as many items from the 1950’s and 1960’s are available at second hand dealers, op shops and on ebay.

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Technology Industry Risk in the BRIC – Where Should Your Firm Invest in 2013?

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Without a doubt the BRIC countries (Brazil, Russia, India and China) – four of the world’s largest emerging economies, have massive economic and investment potential, especially within the technology industry. According to Euromonitor International if the BRIC countries are able to maintain their current growth rate, the combined economies of these four global powerhouses could be worth more in US dollar terms than the G6 (Germany, France, Italy, Japan, UK and the US) by 2041. Both the Gross Domestic Product (GDP) and the Personal Disposable Income (PDI) have developed exponentially among the BRIC nations over the last decade. This growth has fueled numerous Public-Private Partnerships (PPP) across each country making Foreign Direct Investments (FDI) a formidable business venture for any major corporations. PPP deals can often be complex, financially demanding and extremely time consuming with projects lasting several years. However, under the right economic conditions and proper business strategy, they can offer significant benefits to the private business sector, the consumer and national governments. Each country may pose a different risk and the success of these projects would largely depend on the country’s ability to handle such risks and minimize interruptions to the projects. Our paper examinees the comparative risk, opportunity, overall economic climate, comparative industry market potential and structure within each BRIC countries and ultimately making a recommendation on which country to invest within the technology sector.

Brazil

According to data compiled by the Economist Intelligence Unit, Brazil is currently at a score of a “BBB” in its overall country risk assessment. This is otherwise known as an “investment grade status. Based on this assessment, Brazil is considered to be a low-moderate risk country to invest in depending on agency rating. Brazil is abundant in natural resources like quartz, diamonds, chromium, iron ore, phosphates, petroleum, mica, graphite, titanium, copper, gold, oil, bauxite, zinc, tin, and mercury. According to Bloomberg Media “Its natural riches have since propelled this nation of 200 million people to the top tiers of global markets. Brazil’s economy has ascended the ranks of the world’s largest, from 16th in 1980 to 6th today.” Brazil’s large government debt and economic deficits in the 1990’s facilitated private investment in various industries. The Brazilian Privatization Program from 1990-2002 led to privatization of 33 companies, an estimate 105 Billion in national revenue and increment in the investment opportunities, particularly within the technology driven telecommunications industries which represented 31% of this movement.

Reports regarding Brazil’s economic future have varied widely. Despite unstable performance results across Brazil’s five regions reported this year, the economic outlook for Brazil is fairly positive. The Wall Street Journal recently reported Standard & Poor’s downward revision in Brazil’s outlook to “negative” from “stable. ” According to the Economist Intelligence Unit “long-term growth forecast anticipates more rapid average annual GDP growth over the next 19 years (3.8%) than over the past 25 (2.8%). Improvements in infrastructure and education, trade expansion, a broader presence of multinational business, a reduction in the debt-service burden and the development of Brazil’s huge oil reserves will mitigate slower labor force growth and help to sustain labor productivity growth at 2.7%.”

The current political focus In Brazil is rapidly shifting to next year’s general election. President, Dilma Rousseff (of the leftist Partido dos Trabalhadores) who became the first female president in the nation’s history in 2010, announced her bid for another four-year term this past February. President Rousseff remains extremely popular despite corruption scandals, weak economic growth and a resurgence of inflation, particularly due to the fact that unemployment remained low at 5.8% when compared to historical trends. With respect to political risk Brazil is moderately stable in comparison to other BRIC nations. “Campaigning for the October 2014 elections in Brazil has already begun, President Dilma Rousseff’s popularity has helped reduce the scope for sensitive reforms and contaminating the policy environment”, according to the Economist Intelligence Unit.6 Furthermore, President Rousseff was ranked by Forbes Magazine as the #2 most powerful woman in the world. Many International investors are attracted to Brazil because of its stable political and economic environment; however they do face very high levels of bureaucracy, taxes, crime and corruption that typically are far greater than in their home markets.

Brazil’s economy is slowly recuperating from the 2011-12 downturns, but Brazil’s potential growth rate is much lower than in 2004-10, when it grew by 4.5% annually. According to the Economist Intelligence Unit “The financial services sector will grow above the overall rate, but it will lose some dynamism as credit growth slows. Credit has more than doubled since 2003 in GDP terms, to 53% as of February 2013.”

“With respect to financial risk, the Brazilian financial system is exposed to the effects of volatile international markets, especially for commodities and capital. Over the past decade, Brazil’s financial sectors assets have doubled particularly due to expansion of the securities and derivatives markets, and heavy investments from home and abroad.

According to the Economist Intelligence Unit “With an estimated population of 195m and GDP of US$2.3trn in 2012, Brazil has the largest financial services market in Latin America. However, income and wealth remain highly concentrated. A continued trend towards formalization of businesses and the labor force will support financial deepening. Rising incomes will lift demand for financial services, but Brazil’s labor-market dynamics are becoming less favorable than in the previous decade.”

Some economists have suggested that Brazil may become a victim of its own success. The gross public debt ratio remains high forcing the government’s borrowing requirement to also stay high. According to Dimitri Demekas assistant director in the IMF’s Monetary and Capital Markets department “Rapid credit expansion in recent years has supported domestic economic growth and broader financial inclusion, but could also create vulnerabilities.” Nevertheless a series of additional infrastructure improvements, it’s growing population, abundant natural resources and anticipated investments from the forthcoming 2014 world Cup and 2016 Olympics promise to keep Brazil at the top of global financial strategies for the years to come.

According to the Economist Intelligence Unit, using the average industry risk rating for the technology sector in 2013, Brazil scores a 43.5. In order to examine the risk vs. return, we pair this with the Economic Intelligence Units business environment score. Given on a scale of 1-10, we multiply this by 10 for purposes of comparison throughout this paper; we get 66.9 for Brazil, representing an excellent opportunity within the technology sector.

Russia

According to data compiled by the Economist Intelligence Unit, Russia currently is scores a “C” value, (54 points) in its overall risk assessment. Based on this assessment, Russia is considered to be a moderately risky country to invest in. Some of those risks include the “opaque and corrupt administration, over-reliance on commodities production and the ill-functioning judiciary.”

With respect to political risk, Russia scored a “C” value (55 points) according to the Economist Intelligence Unit. President Vladimir Putin has seen various protests during his many terms, however; the country is not booming as it was in the decades immediately following the Cold War. It is evident that the government is intervening more in the economy now, causing more of a further disconnect for the working middle class. According to the Economist Intelligence Unit, “there are signs that disillusionment is spreading among ordinary Russians”. With the country potentially lacking political stability, investors and other countries will not want to continue to do business with Russia.

With respect to financial risk, Russia scored a value of “C” (58 points), according to the Economist Intelligence Unit. Russia lacks heavy involvement from the government in the banking sector; therefore, it has been difficult to achieve any sort of reform for the baking industry. Furthermore, there is uncertainty in the position of the banking sector and its regulation and supervision by the government. When investors and business partners cannot trust the country’s central bank, it creates many issues for the country. Access to external financial and a weakened ruble, certainly do not attract companies to conduct business in Russia.

Just like the rest of the world, Russia suffered from the economic crisis that had a ripple effect on the entire global marketplace. GDP decreased by 7.8% during 2009, which affected the country in many ways. Russia saw a decline in the external demand for various commodities. While the economy and GDP fluctuated during the years following, Russia was still not seen as a favorable country to invest in partly because of the large uncertainty towards the political sector as well as the lack of confidence in the government nor financial stability.

Russia scored a 52.475 average risk on the Technology sector while the country scored a 58.6 on business environment. This combination of higher risk and lower opportunity makes Russia the least favorable country of the BRIC for technology investment based on the current economic and risk factors.

India

The Economist Business Intelligence unit “estimates that real GDP growth (on an expenditure basis) slowed to 3.4% in fiscal year 2012/13.” The Business Intelligence unit believes that India’s economy has bottomed out. The country is currently at a low point in their economic cycle with the slowest growth in ten years having taken place in the 12 months preceding March 2013. This however is good news for future investments in the country as recent economic reforms, lower interest rates and wholesale price inflation are expected to cause a real GDP growth of 6.2% in fiscal year ending 2014.

From this point on through 2030, India is predicted to be a hot bed for economic growth, making this an excellent target for global investment. India is forecasted to grow at an average of 6.4% from 2012-2030, making the country the fastest growing large economy in the world during this time. However with this growth, India will face some new challenges that could be a cause for concern.India is depending more on external investments as it continues to open its economy. This could be a risk factor for the country as it has previously been a closed economy and has enjoyed the protections from the economic downturn of 2008-2009 because of this. With the new global investments, this protection from outside influences will no longer be as strong. There is also some concern that foreign investments have recently slowed after a strong 2012 due to investors waiting to see how political uncertainty plays out.

India benefits from a relatively healthy debt to GDP ratio with the sovereign risk of the country falling between 45 and 48 for the 12 months preceding June 2013. The country has low non-performing loan (NPL) ratio’s and enjoys a Banking Sector risk of 49-51 during this same time. Though if the country adhered to international criteria for defining NPL’s, this number would be higher. The currency is trending upward from 44-47 in the last 12 months due to economic reforms following India’s fiscal and trade deficits as well as high inflation.

In addition to India’s new need for capital infusion, the country has suffered political scandals revolving around corruption in the last three years. The country has also lost several key western allies as speculation rises that Congress will call elections early before their term ends in 2014.1 This political risk makes investment in the short term unadvisable until the political fallout surrounding the election can be determined.

Though India as a country has a lower risk ranking and an excellent forecast for economic growth, the technology sector will have to navigate some new terrain in order to continue growth. India’s Technology sector risk averages 52.6, likely due to the saturation of India’s IT services within the US. As India’s service providers look for ways to add value and take advantage of cloud computing technology offerings, they must also look for customers outside of the US, which is not an easy task, especially considering that 9% of the 55 Asian companies in the list of the top 500 Global firms utilize outsourcing as a strategy. When weighted against the countries adjusted business environment rating of 60.4, India becomes the third rank in BRIC investment targets.

China

China’s economy is the second largest and an important source of revenue for most multinational firms. China’s growth has held up better than Brazil and India and the economy’s expansion is expected to be 7.8% in 2014. Tightening labor markets and supportive government policy are expected to sustain rapid income growth in the next two years.

Although major political reforms are not expected, significant fiscal changes may be unveiled in late 2013 and in the meantime, authorities have tightened monetary policy. While economic growth rates are trending downward, real GDP growth in 2013 is still expected to be 8.5%.

The degree of government interference in the economy remains a worrying factor although the private sector is increasingly important. China’s domestic demand of goods is expected to grow faster than its export markets. Although government has lowered man trade barriers in order to encourage more imports, still access to some sectors remains difficult.

China’s leaders want continuing sustainable economic growth as well as enduring political control. The past emphasis on economic development is now being altered in favor of social priorities. Another challenge facing the government is to rebalance the economy, which is dependent on high levels of investment spending. Income growth will gradually boost the contribution of domestic consumption to economic expansion, but difficult reforms (particularly in the financial sector) will be required if household spending is to be fully unleashed.

China’s business environment will become more favorable in the future, with its scores for most categories in the Economist Intelligence Unit’s business environment rankings model improving. The biggest improvements are in categories that will benefit from the government’s efforts to reform the financial sector and open the capital account but a number of other categories continue to score poorly by global and regional standards. Risks to China’s political stability, continue to drag down the political environment score. The only category for which the country’s score worsens is macroeconomic conditions. Its economy’s massive size and rapid growth means that China boasts one of world’s highest scores for market opportunities.

Although they are going through economic and social changes that threaten political stability, their security risk is fairly low and the overall risk of doing business in China is moderate to high. Popular discontent has been on a rise due to the rising costs of living, income disparity, urban unemployment, land seizures and corruption. Major reforms to address these issues look unlikely as the Chinese Communist Party will remain in power for the foreseeable future. They lack national standards and regulatory consistency is weak, enforcement is poor and political interference makes the legal and regulatory risks high. For this reason, foreign-invested enterprises avoid taking disputes to domestic courts if they can go to international arbitration instead.

Progress on the financial sector reform has begun to accelerate, China’s banking and capital markets are immature but foreign-invested enterprises have generally good access to loans.

Infrastructure is improving fast and reaching advanced standards in some parts of the country. Mobile telecommunications are widespread. Internet penetration is high for a developing nation. Air transport networks are well developed and the logistics industry is growing rapidly.

China has an excellent outlook when comparing risk and opportunities. By weighing average technology industry risk of 44.9 against the adjusted business environment rating of 64.4, China becomes an excellent option as shown on the bubble chart found by following the link at the end of this article. With large disposable incomes, China also has massive growth potential.

Conclusion

Based on the research relating to the economic opportunity in the BRIC countries as well as the political and economic risk of entering each country, Brazil shows the strongest potential currently for firms looking to invest in the technology industry. Though there is excellent growth projected in India, 6.2% average through 2030, the technology sector is saturated. U.S. companies are bringing Information outsourcing services back with on shoring, while Asian companies predominantly keep their information services in house. This combined with the near term political uncertainty makes India a higher risk investment. There are still opportunities in India no doubt; however this was not the most opportune BRIC country to target.Russia was the least favorable country based on business opportunity and risk factors; therefore we can also eliminate investment in Russia. China meanwhile has excellent opportunity and risk ratings as well as a large and growing economy. China does not, however, have excellent systems in place to protect patents. In fact, China has the worst policies and enforcement of any of the BRIC counties as it pertains to technology, making any investment in technology a difficult decision.

Though China has a large economy and favorable economic and risk indicators, based on China’s higher comparable risk to that of Brazil’s and the lower business environment rating as compared Brazil, there is a higher likelihood of success investing in Brazil in 2013. Brazil maintains the highest measure of business opportunity as weighed against risk of any of the BRIC countries as illustrated in the bubble chart found by following the Bubble Chart link at the end of this article. The growth projected in Brazil, low risk in comparison to other BRIC countries and the stabilizing political environment, we feel confident in recommending an investment in Brazil’s growing technology industry. There will be bureaucratic processes to navigate, however the potential for excellent growth in technology and with minimal risk related in comparison to other BRIC countries make this an excellent investment target.

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