SEO – What Is SEO? Why Your Website Needs Effective Search Engine Optimization



SEO (site design improvement) is making your site with the goal that it will probably appear in natural query items on the different web search tools. The reason website admins need their webpage to appear in these ventures is on the grounds that natural indexed lists implies free activity. On the off chance that you take Google as an illustration, when you seek something on Google you will get an outcomes page. It is comprised of free and paid results, those outcomes on the right-hand side and some of the time on top are paid for each time some individual snaps on them. Yet, the ten results that summary the focal point of the page are free and Google profits from them.


Clearly everyone needs free activity instead of paying for it. In any case, nothing is for nothing and appearing with the expectation of complimentary results requires a considerable measure of exertion and time to both form content pages and work on the SEO of your site. There are two principle sorts of SEO, on page and off page.


On page SEO


On page SEO is the thing that you can do on every page of your site to make it rank higher. There are various approaches:


1) Keyword thickness: catchphrase thickness is the rate number of times a watchword you need to rank well for appears on a page. While no one comprehends what the perfect watchword thickness is, it ought to be characteristic. For the most part attempt to make every page just to focus on a specific watchword. On the off chance that you discover you are not saying that watchword in your substance much then attempt to drop it in once in a while.


2) Meta labels: you will see at the highest point of your program this present page’s name will be demonstrated this originates from the title meta tag. The portrayal tag is utilized to educate the motors additionally concerning your page and can be utilized as a part of pieces which are the lines of distinct content that show up roar the connection to a page in a web crawler result. The catchphrase tag is less pertinent as it is not saw much via web crawlers but rather it is still indispensable to round out every one of these labels. Try to utilize catchphrases you need to rank high for in these labels however don’t over upgrade.


3) The name of the page: or the URL of the page is critical to its rankings. You may see that a few pages are called something like this 12345abcde after the base URL when you write the page name into your program. While that page may be about on page SEO calculates and could be called that. It is critical for the web indexes to let them know what the page is about, and for the client so they can recall the page’s name and sort it in the event that they need to about-face to it.


There are huge amounts of other on page SEO calculates yet those three are the most imperative.


Off page SEO are the distinctive variables that can impact the positioning of a page that is not really contained on the page itself.


The major off page element is backlinks. These are the quantity of and the nature of connections indicating a site page. the all the more great connections a site gets the higher PageRank they have. PageRank is a standout amongst the most essential of Google’s 200 positioning components.


There are again a lot of impacts on a page’s positioning from outside impacts. However, backlinks are by a long shot the most critical variable. Another to consider before you purchase a space name is whether it has been utilized as a spam area as a part of the past as this can hurt the rankings of every one of your pages.


Substance is the key


While there are various ways that you can make your substance appear higher in the internet searchers, the critical thing is that you have astounding substance. That is the essential worry of a web crawler when they are positioning a page. Composing great substance implies that it is all around inquired about, elegantly composed and there is a lot of it. With a large portion of my pages I attempt to have no less than 1,500 expressions of substance that I have composed.


Ten free approach to assemble backlinks


Backlinks are connections starting with one page then onto the next. They are key to a site’s internet searcher positioning since they pass PageRank one of Google’s most critical positioning components. Website admins are continually attempting to get superb backlinks to their webpage so they can get all the more free activity both specifically from individuals taking after the connection furthermore the help in web index rankings. The most ideal approach to manufacture free backlinks is to enhance another site that permits you to offer backlinks to yourself. Here are my ten free backlink building thoughts that will drive huge amounts of PageRank and movement to your site:


1) Write extraordinary substance: substance is the reason you will get the vast majority of your backlinks. At the point when individuals are awed by what you compose on your site they will be upbeat to connection to you. There are various ways you can compose better substance. Research your page utilizing a watchwords instrument before you compose it. By recognizing what individuals are seeking you realize what content they need, it will likewise give you more thoughts on what to compose and build the length of every one of your pages. On occasion you may encounter a battle to continue keeping in touch with, it is called an inability to write. When this happens just enjoy a reprieve and return with more thoughts and energy for your site.


2) Article showcasing: composing and submitting articles to the endless number of article registries is an extraordinary approach to construct backlinks. These registries permit you to add a connection to your site in the creator bio that is on each page.


3) Ghost compose for websites: individuals who run online journals are continually attempting to upgrade it with crisp and unique substance. Now and again this is hard and this is the place you can underwrite. Locate a high PageRank blog that is identified with your webpage and offer to compose a post for them. Make a point to accentuate that it would be absolutely unique and utilize your site as a case of your amazing substance. All you need consequently is a backlink at the base of the post. This is an awesome path for new site that doesn’t have much power to get backlinks from the enormous players in their industry.


4) Video promoting: exceptionally like article advertising, it is basically making educational recordings and submitting them to the different video indexes like YouTube leaving a backlink toward the begin of your depiction.


5) Comment on web journals: leaving a keen remark routinely on a site will demonstrate you to be a dynamic participator in your industry. You will begin to develop numerous backlinks and individuals who are keen on you.


6) Free index entries: there are heaps of catalogs out there sitting tight for you to present your site. Present your site to the main fifty free registries with a decent depiction and you will soon have an abundance of profitable and simple to get backlinks.


7) A touch of contention: being questionable is an incredible approach to get discussed. So composing a scorching or against the tide blog entry or page on your webpage will get discussed on gatherings and websites around the globe. Keep in mind not to be excessively disputable or you could get stuck in an unfortunate situation.


8) Write an eBook: composing and giving an eBook o with backlinks to your site is an incredible approach to construct a notoriety for being a specialist in your field which will get you connected to.


Top Articles

9) Make it simple: by giving a connection to us box, awesome substance and basic URLs, you are making it less demanding for a website admin to connection to you. The less demanding you make something the more probable someone is to do it.

10) Review items: evaluating items that you used to make your site or to develop a learning of your field is contributing extraordinarily to different sites. On the off chance that you put the exrtion into the audit you will frequently be permitted to add a connection to your site.

There are heaps of routes other than these ten to assemble backlinks yet the way to every one of them is that you are increasing the value of the sites and the web all in all. Simply continue on with your backlink building and you will soon ascend to the highest point of the web indexes.

Mark Collier is the proprietor and creator of 2 Build ] a free asset for external link establishment. Third party referencing is the most ideal approach to fabricate activity to your site, both through natural web crawler movement and direct activity from individuals tapping the backlinks. The more activity your site has the more cash you will make from eBook deals, AdSense income or whatever your adaptation model is. Third party referencing is likewise significant for building PageRank and expanding the quantity of your pages in the internet searcher’s records.

Off page enhancement has turned out to be more essential than on page lately visit the off page advancement


Introducing Google Concept


What is Google Concept?

Google Concept is a software tool that combines the Google search engine with a mind-mapping application.

Mind mapping, otherwise also known as concept mapping, is a method used in business, training and education to put thoughts onto paper. It is often seen used as a means of recording brainstorming sessions, project planning and analysis.

Traditionally, such mind mapping has been done on flip charts or paper but increasingly a range of computer programs has been available to enable maps to be produced on a laptop or desktop computer.

To look at, a mind map would often seem to resemble a tree or a spider web. At its center is a central topic or idea. From this central topic, lines shoot out like branches. Each line links a subtopic or theme. Further lines emanate from each subtopic and link to smaller subtopics or ideas. As you move along a line from the center outwards, you see your original topic broken down further and further into more precise concepts.

Each topic and subtopic is represented by a word, a phrase or an image, or a combination of these. The power of a mind map is that a large, complex or, maybe, vague, central topic can be explored and broken down into smaller, manageable and more tangible ideas. A mind map can also show the relationship between ideas and the original topic. Another power of mind mapping is that one’s thoughts can become more focused upon specifics rather than trying to grapple with a large vacuous concept.

Essentially, mind maps deal with ideas and information. These ideas and information become more focused and specific as the topic becomes more broken down.

The idea behind Google Concept is that it takes the central topic and the subtopics and treats them as keywords. These keywords can then automatically be used in a Google search, the results of which can be linked into the mind map. When complete, the mind map has not only broken down the original topic into subtopics but it also has links to information at each point in the form of related websites.

In this way, a business man can plan a new project or explore a new proposal using a mind map in the usual way but also, instantly, he has a collection of links to related websites from which to gain further information. Including, one supposes, information about similar projects, rival firms and possible alternatives.

A student or school kid could use a mind map to explore ideas around a topic of study. As they break down the topic, Google Concept will provide links from which the student or pupil can gain more information and background material to support their study.

All in all, Google Concept appears to be a powerful new tool with a lot of potential. As more and more people learn about mind maps and use them, so Google Concept could become a more natural way of searching for information on an ever expanding Internet.

There is only one problem. Google Concept does not yet exist. I write this article in the hope that it finds its way in front of the guys at Google who might take it up and invite me to discuss it with them.


About New Era Cool Base Performance Technology


New Era is the official cap of Major League Baseball and one of the leading athletic cap manufacturers in the world. Since 1920, New Era has been one of the worlds premier hat companies, producing a superior quality product that has transcended through 90+ years of an ever changing fashion, cultural and athletic environment.

New Eras’ ability to produce and market a superior quality baseball cap has earned itself the title, “The Official On-Field Cap of Major League Baseball.” Did you know all of your favorite major league baseball players wear New Era 5950 caps on the field during the game?

New Eras’ On-Field Collection caps feature New Eras’ Cool Base Performance Technology to provide you with the best performance headwear, while providing the ultimate quality and comfort, in the most extreme conditions.

New Eras’ Cool Base Performance Technology boasts three main factors:

1) revolutionary wicking

2) superior drying

3) shrink resistant

What makes New Era caps featuring the Cool Base Performance Technology different than other New Era 59Fifty caps?

The main difference is the material. The On-Field Collection caps featuring the Cool Base Performance Technology are made out of 100% polyester, while most other New Era caps are made of 100% wool or a 70/30 wool/cotton blend.

Polyester is a synthetic material used to make a number of different clothing garments, mostly made from a cotton/polyester blend. Here’s a few advantages of using polyester:

1) polyester dries quickly

2) polyester retains its’ shape better

3) polyester is more resistant to mold and mildew damage

For major league baseball players and other athletes, it’s easy to understand why New Era makes their On-Field Collection caps out of polyester. Polyester New Era caps featuring the Cool Base Performance Technology are ideal for MLB players and other athletes because of the extreme conditions they play in. Polyester helps:

* the hats dry quickly in hot conditions, where the cap is likely to be drenched in sweat, or, in rainy, cold conditions.

* the hats not shrink. New Era caps are mostly fitted, so when exposed to sweat or water, wool or cotton caps will shrink.

* the hats retain shape through games, practice, being thrown in lockers and stuffed in the bottom of athletic bags.

* the caps retain color better.

When making polyester clothing articles like New Era caps, you need to take very thin threads of polyethylene terephthalate (PET) that are woven or knitted to provide maximum flexibility.

Combining thin polyester fibers with the quality of stitching that New Era provides, you will notice that New Era caps made with the Cool Base Performance Technology, have a smooth and silky feel.


Small and Midsized Company Marketing and Marketing Communications – Important Forecasts For 2017


2016 ended with Americans exhausted by emotionally wrenching politics, stories of foreign entanglements and violence at home. Businesses, too, have struggled with modest economic growth and a turbulent stock market. As 2017 begins we all, consumers and organizations alike, face uncertainty in a variety of arenas.

With this as backdrop, businesses still have to develop, plan and execute strategies for profitable growth. After speaking to various colleagues and clients, and reading the comments of a number of pundits and prognosticators, here’s my take on what’s in store for small and midsized B2B and B2C businesses in the coming year:

1. A significant number of marketers – both large and small – will conduct agency reviews in 2017. The current report from Advertiser Perceptions (based on 420 marketers representing about 90 percent of the Top 100 US advertisers) reveals a staggering number of planned reviews:

· 66% plan creative agency reviews;

· 65% plan to review search agencies;

· 64% plan to review media agencies;

· 61% plan to review digital agencies.

Why? Beyond the lack of trust in authorities in society as a whole, rightly or wrongly trust has also been lost between marketers and their agencies. So if you’re feeling concerned about your agency relationship, recognize that you’re not alone.

2. There will be major increases in the number of companies hiring “contingent workers”, i.e., independent contract workers and freelance specialists. Faced with rises in the minimum wage, increases in healthcare costs and increasing payroll taxes, companies are obviously doing everything they can to cut their fixed labor costs. But the ability to hire top notch talent for the short or long term is also a practice gaining much momentum. In fact, a recent survey by Deloitte University Press showed a “7 percent significant increase” plus a “44 percent increase” in planning to hire contingent workers in the next few years.

Keep in mind that these “outsiders” bring fresh energy and fresh ideas to any type of organization while also perhaps providing some savings to your bottom line.

3. Media fraud and ad blocking will increase in 2017. Much was uncovered by the Association of National Advertisers’ eight month investigation of undisclosed rebates flowing from digital media companies to agencies. However, there’s incentive for fraudsters to keep doing what they’re doing because of the ability to circumvent fraud detection systems. This widespread practice can influence agencies’ media recommendations (and bottom lines), while obviously not being in the best interests of clients.

Perhaps more importantly, the stunning growth of ad blocking across markets poses a huge threat to digital media. At least 419 million people worldwide are blocking ads on their smartphones, nearly twice the number blocking on desktops. That’s 22 percent of the world’s 1.9 billion smartphone users (PageFair – Ad Blocking Goes Mobile).

Digital and mobile media aren’t going away but using them effectively is challenging. Find trusted professionals to make sure you get what you bargained for.

4. As customers and supporters are the life blood for any business or nonprofit, organizations will need to significantly increase their efforts to gain insight into their real world wants and needs. A recent McKinsey & Co. study of about 700 senior executives concluded that: 1) only 6 percent of companies felt they understood the needs of their customers extremely well; and, 2) seventy-two percent considered customer insight budgets inadequate.

There has been an explosion in the amount of customer data available, with new software programs mining all sorts purchase and opinion information, including social media. To be competitive, organizations will have to keep expanding their knowledge using this new information. It just doesn’t seem smart to even consider developing a targeted strategy or plan without knowing your customers, so make sure you have the skills to obtain and interpret the right information.

5. Developing and maintaining a positive customer experience will become the new king of marketing. Distrust of institutions appears to be rampant — products are recalled, passwords are stolen, on-line tweets have as much credibility as government agencies. Starting with employees, make sure they have the knowledge and tools to better serve the customer, create a positive experience, and champion repeat purchase and customer referrals.

Trust is the new black. All aspects of a brand’s life should convey trustworthiness, consistently delivered in a believable manner, at every touch point.

6. The acceptance and use of direct mail by millennials will continue to explode. Yes, millennials. And, yes, snail mail. This demographic is the most likely to open and read direct mail. In fact, 63% reported that they made a purchase based on a direct mail piece they opened within the last 3 months (Info Trend Study of direct marketing in the US).

Perhaps their inundation with spam, interruptive advertising and meaningless content leaves them tired of looking at screens and searching for a “new” medium. After all, it’s not about technology; it’s about effectiveness.

7. While media spending on the Internet will tie with television for the largest expenditures in 2017, more marketers will recognize that the majority of major media spending is still accounted for by traditional media (65%). Television spending will increase by 1 percent, out of home by 4 percent, as radio remains unchanged and only magazines and newspapers will show declines (by 5 and 9 percent,respectively). Additionally, the Marketing Services category will increase by 2.8 percent to $237 billion, as led by sales promotion, telemarketing, direct mail and event sponsorships. (Advertising Age)

It goes without saying that determining where to spend your marketing communications dollars is becoming more complex. The key to doing so successfully is understanding the difference between selecting the newest “efficient” tactical tool, and selecting the most “effective” one. This becomes increasingly important for small businesses, who can’t afford costly mistakes.

8. Considerably more time and smart thinking will be put into the development of marketing and marketing communications strategy, positioning and planning. A “Meaningful Brands” study by Havas in 2015 reported that most people wouldn’t care if three-quarters of all brands disappeared for good! Further, most brands haven’t updated their strategies to meet today’s Internet-enabled buyers. These buyers have access to vast amounts of information and have a plethora of purchasing options at their fingertips. It’s more vital than ever that in order to survive, you must continue to keep your brand meaningful to your constituents.

Both for profit and nonprofit brands must make it absolutely clear how they differ from competition, and make their value proposition completely believable at every opportunity. Once your plan is implemented, you must also know what’s working and measure everything.

Value Marketing And Marketing Communications Consultants

2017 brings a considerable number of unknowns and concerns facing your customers, prospects and even your employees. They clearly are more cautious about what to believe and who to trust in the year ahead. All organizations are faced with these issues and the dilemma of how to have a successful business in this climate.

Many small and midsized organizations are partnering with established and independent senior level consultants to help them with marketing and marketing communications budgets, and plans – evaluating, developing, refining and, if appropriate, implementing. If this is something you might consider, look for people with broad B2B, B2C and nonprofit experience across industries and brands. Seek out consultants who are media neutral and aren’t selling one particular discipline. And make sure they’re passionate about analyzing results and willing to “tell it like it us”, so candor will flourish.

Improving profitable sales and marketing communications ROI is a daunting task. Finding the right consultant to partner with you might take some looking, but as Yogi Berra said, “When you come to a fork in the road, take it.”


Exhibition Designer


A designer who has his expertise in creating fixtures, furnishing and displaying stands for events as conferences, trades shows, exhibitions and temporary displays for museums, businesses and galleries is called an ‘Exhibition Designer’. Exhibition designers are also experts in creating visual displays that are used at conventions and trade shows. The exhibition designer works very hard in terms of planning a project and getting the desired results for his project and the unique thing about exhibition designer is that they use many different types of materials for their projects.

Within the category of exhibition designers there are many other exhibition designers as Arcade exhibition designers those who provide an expertise in exhibition installation and design for modular exhibition stands and custom build.

United Kingdom is well known for their exhibition designers who are categorized and have one of the marvelous expertises in designing.

Tasks of Exhibition Designer

The tasks of exhibition designer are:

  • Liaising with the lighting staff also known as technical specialists

  • Handling orders for designing supplies

  • Overseeing the construction of components in workshops especially in smaller companies.

  • Overseeing the installation at the exhibition venue

  • Presenting final specifications

  • Brainstorming on the ideas essential for planning with the clients

  • Producing their ideas as scale plans, computer-generated models and visuals and sketches.

Exhibition interior designers are usually employed by an independent studio or they are employed as a part of a team. There are some employers that include local and national government, large organizations as museums that have their own designing departments. There is great demand for the experienced and talented professionals who are experts in exhibition designing.

Training and Education

Exhibition designers come from various backgrounds as Architecture, industrial/product design, graphic design or interior design. The skills of an exhibition designer depend on the knowledge they have; computer aided design also known as 3D visualization; model making skills and conceptual design.

There are different companies that have their own expectations and standards expected from their designers.

Exhibition designers have a creative career; with them there is an ability of creating visual displays that draw attention that are pleasing to the eyes. The created exhibitions by any profession designer, is visualized or seen authentically in the use of texture, color, placement and scale in creating a setting that helps to hold and attract the attention of the guests.

Due to the heavy competitions in the market every professional exhibition designer uses different settings; the talent exhibition designer will always access the intended purpose of the display and the physical setting for the exhibition.

Exhibition designer always works in fast pace environment, so that they meet their deadlines accordingly. Profession exhibition designer will also take care in promoting the company that requires attention to every detail and requires plenty of flair.

This article has probably helped you in understanding the role of an exhibition designer. There are many attributes and many other important aspects that are probably very concise and succinct in this article, which are important to you in helping you to understand an ‘Exhibition Designer’.


Strategic Square – Whether or Not Marketing is a War


Recently I am getting phone calls from companies that want to talk to me about strategy, usually brand strategy or product strategy, sitting in front of many people who use various terms and different terminology. I must say that I personally am a great believer in long-term planning strategy, however I understand that sometimes conduct is not ideal and planning doesn’t always come through at the end. It’s not as perfect and sometimes we need be quick & dirty. I remember as a boy my parents sent me the play chess.. Well what can you do, my parents believed that through “training” the child = will be smart and they sent me to almost every class possible, I must admit that in retrospect the chess circle was one of the interesting ones, thinking, planning, the ability to read moves, the action (sounds a bit strange I know but this is an amazing war simulator) there is no doubt that this is one of the most exciting games (to my opinion of course) I remember how I admired my teacher, his ability to play with several people simultaneously and often beat them, for me this was another chore that in time became a major part in my life not because I became a great chess player but more learning about strategy principles… as the basis for everything marketing requires today, I got so hung up, addicted, that I even searched for the book “Art of War” by Sun Tzu (I strongly recommend you read the original version), I found the source in Nepal After many wanderings among libraries, publishers and warehouses damps – it cost me $5 – and it’s a Must in every marketing library!

I started playing chess and there was a time when the Internet arrived I found myself drawn to this world of battles and war games (yes I also found myself losing sleep over the game “war of warcraft”), I also remember the game against Kasparov…:-) Do not worry it was not heads ups (I probably wouldn’t stand a chance) I think there were dozens of players, he played against us all at the same time, I lost in 24 moves (I was really proud of it…) checkmate!… and I believe many would agree with me that chess is one of the most influential strategy games and a good start for what I’m going to talk about now.

So what is strategy?

Strategy is essentially a long-term plan aimed to achieve a particular goal, I also emphasize the fact that strategy is not tactics (tactics are the immediate tasks or actions derived from the main strategy) the source to it all is Greek, whom ever saw the movie “300” will probably understand what I’m talking about (great production…….), the ability to defend and attack against a huge army with a small army of skilled soldiers… history teaches us much about such conflicts and it’s beautifully described by “Y. A. Ries (a guru of mine), many countries have wars, even here in our country you understand what war is, especially a large army against a small army, I suppose you’ll agree that there is a very interesting insight here and maybe a little scary one and it raises some questions – Is marketing = war? (A bit philosophical I know but I will try to connect it to the world of the’s a bit long but try to stick around)

If we try to analyze the events and battles in the business world we can agree (not all of us) that there is a strategic marketing square, there are descriptions that “paint” it perfectly:

Defensive marketing – usually being used by a market leader

* Only a market leader should consider whether to use a defensive marketing

* The best defensive strategy is the courage to attack yourself

* Strong marketing moves always needs to be blocked!

Marketing attacks – usually match numbers 2’s (companies which are #2 in the market, a follower)

* The important principle is to check how strong the market leader is

* Always try to find the strengths and weaknesses of the leading company and attack it

* It’s always a good idea to focus a narrow channel attack (see the movie 300:-) )

Marketing “flanking” – is usually been used by small companies

* a good flanking Move will always be a good thing where there is no competition ( “niches”)

* Tactics “surprise” is an essential component

* The chase is critical as the attack

Guerrilla Marketing – As I mentioned the concept of popularity today (almost everyone I meet mentions this):-) – is usually for local / “regional” companies or small companies

* Find one segment that may be small enough to protect

* No matter how successful do not think you are like the market leader

* Be prepared to withdraw and go anywhere on short notice

Be prepared to choose the right strategy, planning and cracking it right will position you better and will allow you to become a serious player in the market.

I cannot help myself but guerrilla marketing is a term which many use today, especially online, it’s actually became a real “sexy” word that everyone uses (we live in a country full of ongoing and daily wars so I wonder maybe that’s what made it so “sexy.” and popular). Many are calling/naming social marketing (social marketing or community marketing as guerrilla marketing which is not entirely accurate, guerrilla marketing literally = a small companies with small marketing resources facing a large company with many resources – it’s not a new marketing theory – just like the army J small army against a large army and it is important to understand it, guerrilla warfare is complex and unique (and we all know that we haven’t won just yet) but it comes from a certain place and has a specific goal, so what is the right strategy than?

it’s maybe a bit philosophical (this post is a bit like that) but I was always taught you should work from top to bottom, in fact philosophy, strategy and tactics, works for me personally and I suppose that for many others… It was important for me to note several important points that I’m afraid are not applied enough

Become more client/customer oriented

Most historical marketing managers were customer oriented, they realized that customers are the company’s pivot, today the Internet has brought with it another passion, passion of productivity, doing things fast and quick, orientation clearly begun to change, low attention to customer = low millions of dollars just disappearing for you, Maybe at the beginning of last century which was a period of industrial making (in the last century undoubtedly productivity and production’s value were it all) it was working but now it’s replaced by a new strategy propellant, market research is one the second is public opinion – from now on…its only customers and what they want So before launching the next startup try digging a little deeper into what your market, who are the customers and what they want – not what you want!

Become competition oriented

To be successful today every company must know the competition, a company must look for the cracks and weaknesses of competing companies in order to attack or make a move, always try to be aware of what competitors are doing, try to create/implement a process which performs a regular collection and analysis of the market competition, especially in the startup scene were competition analysis is usually used for business plans and somehow being forgotten after product launch, it’s an ongoing process, keep an eye on them, read their messages, test their products locate new features, follow their steps, document them and react accordingly… Do not fall asleep please! As San Tzu said – keep your friends close and your enemies closer!

So maybe marketing is indeed a war, competitors are enemies and the goal is to win the battle and the entire war, I know that it’s a bit negative connotation Who knows other analogies maybe would have sounded better but I could not think of a better one (apologies in advance).

Good product strategy

Everyone I meet usually has the best product, it does not matter what market exists or what or who are the players around them, somehow the company’s product is always better than any other product on the market (I often hear the: “No such thing,” or “we are better” but somehow they are market leaders!, you get the picture…), I personally understand that sometimes you fall in love with the product and that’s fine, but do not go blind! And do not underestimate competitors, the point is that you need to respect each and every one working in your space, even the competition…especially the competition the principle is very simple, even if you think that your product is the best for your customers there will two possible responses:

1. wow… it’s an amazing product

2. Not…

You can always try to persuade the client that the answer chosen is correct but once a customer has already decided it would be almost impossible to change his mind – for the customer it’s his/her truth that matters, not yours, even if the product is the best thing ever it doesn’t mean that the client thinks that, it’s in the eye of the beholder and it applies to everything you do, whether it’s brochure, ad or television commercial – what you think or feel doesn’t really matter.

If you’re so smart then why aren’t you rich?

Even if you succeeded in persuading the customer that your product is better he/she would always ask himself, “Wait… if you are so good then how come you’re not leading the market?…” “If you’re so smart… so how come you’re not rich?…” – in a marketing war we can not win just about being right, this is an illusion, in the long run a better product wins, history is written by winners, winners will always have a better product because they are the ones that are available to say it.

Mathematics of being defensive

in an open battlefield it’s pretty obvious (most of the times) for those with more skilled soldiers will probably win but it does not apply to a case where one party chooses to defend itself, if we look historically we find that defense has proven itself as stronger than an attack whether it is in the Korean War, North South War U.S., the Vietnam War and many other wars, in those wars the defender won, maybe the attacker apparently praised himself and claimed that he won but the results showed a different thing (hard to admit that you lost especially if you’re the one who attacked first) attack is more popular and will always grab the aura glow, it raises a question, if protection is a good thing so why not do it all the time?, very simple: a brand that managed to establish himself after a victory could establish himself longer and concentrate on defending himself, Google for example..well they don’t need to attack anyone, they established themselves as a brand and as a major player in the search market and they have done it against big strong competitors (yahoo and Microsoft) and now it’s much easier to defend and block offensive moves – paradoxically I would say…

Reality of conflict in marketing

it’s quite clear to us that we must be innovative and creative, and as time passes, we must invent ways to improve methodologies, know better how to fight and defend ourselves better, this is a natural process I guess, the competition becomes brutal and the game became “Let’s get control of a business of someone else” As a company try to increase sales, each company would find out that in order for it to increase sales and penetrate more it will require to deepen and explore more strategies for warfare… being just aggressive… won’t cut it….it’s not enough, it’s not the only strategy out there, if we look at this insight from the bench it looks rather strange, on one hand we become a generation of “more”, more products, more people, more work, more reports, more administrative meetings, more than anything and not surprisingly we also feel better when we succeed through hard work we feel more satisfied and on the other hand history teaches us the opposite, the Germans even invented a word for it – Blitzkrieg= brutal attack blows when the timing is right, anyway if the attack was not planned properly, you throw your advantage aside, if your boss says “We should double our efforts “you probably listening to a loser’s speech (not meaning to offend anyone, God forbid), it’s a smart man who accompanies me always say:

Think fast and talk slow

Think smarter and not longer.

So What? War or not?

Next post I’ll try to describe a little more depth the issue of guerrilla wars over the internet and how we can win battles even if we are not the market leaders.


Improving Marketing Productivity in the Internet Age


Selling of relationships on the internet is the latest buzzword which has hit the marketing communities. This brings us to the question about the importance of maintaining these relationships on the web world for the betterment of your business. There may be varied ideas and concepts doing the rounds every now and then which may prompt you to consider the strategies used by you for getting a firm hold in the internet marketing arena. Though every idea is good, it is always important that you first understand its importance and relevance to your particular line of business.

Here we are discussing about a very crucial aspect which is often neglected by businesses. This is the concept of relationship marketing. Though relations are hugely popular in the real world, their prominence cannot be avoided in the internet market. The people and businesses those are able to understand what exactly their consumers are looking out for,find it easier to implement their marketing plans and strategies according to this need. This knowledge is useful for capitalizing on the vast opportunities which the internet provides to the businesses across verticals. The people who understand the importance of relationships are the ones who will turn out to be the winners in this competitive marketplace.

What exactly is the meaning of selling relationships?

Selling or maintaining relationships on the social media networks is way beyond the immediate sales process that goes between the buyers and the sellers. In the traditional manner which sales deals are done, the only intention is to get a positive sale done and this is often the end of any kind of relationship. In the market of social media, the savvy internet experts have realized the need of maintaining these relations, rather than considering the sale as the end of them. They consider this as the beginning of a long term association with the clients. You are bound to hear some of the successful internet marketers referring to such terms and talking about this being the backbone of a successful online strategy. Such phrases are actually the base on which successful businesses are standing currently.

Now let us ponder over some aspects which relate to being connected with the consumers and how vital they are to build long staying relationships. You need to examine exactly what the present consumers’ desire for, what are the values they look out from the business and what it is that keeps them motivated to choose you over others. The clients actually care about how and where their hard earned money is invested. According to the consumers, the purchasing done by them is a power of sorts. They are interested in purchasing things from enterprises who share their set of values. Their purchasing can then become the base of your marketing plans and attitudes.

When the consumers are faced with a choice about purchasing products from two companies, they will definitely opt for the one which aligns closely with their own beliefs; even if the cost of the product is high in comparison to the other company. Such is the immense power of understanding your consumers and building relationships with them.


Clever Content Marketing Tips from the Experts


When you get a group of experts together, great things happen. At the Content Marketing World annual conference, this is what happened. SEO experts from local companies all got together and had discussions, and from those discussions we were able to jot down some pretty great ideas that marketers and entrepreneurs can and should put to use.

content marketing for best results

No Content is Better than Mediocre Content

You should never approach your content marketing strategy with the notion that something is better than nothing. The content you publish on your site and social media networks should be engaging and highly valuable to your target audience. Local SEO companies will tell you that content marketing is only effective for boosting your search engine ranking if people are engaging with it. So if you’re pushing out mediocre content, then you can forget about it.

Share Opinions and Research-Backed Facts

Becoming an authority in your industry means learning new things and sharing it matter-of-factly with your visitors. Your content should be more than just regurgitation of someone else’s findings – make sure you also have an angle, so you can share your own opinions. Link to the research you used, so that others will see your work as credible. You should focus on researching topics that people have questions about and need answers to.

Design Content Around Keywords and LSI Keywords

The content you create should have an Search Engine Optimization focus, but make sure to target the topic, not just the phrase. There are tools you can use to find other keywords that are semantically related to include throughout your content. The topics of your content should be related to the things people are really searching for, otherwise you’re wasting your time writing about things people don’t care for.

Give Away Your Best Advice for Free

People are looking for the best information they can find – for free. Everyone loves free content, but most entrepreneurs and businesses rarely think of giving away their best stuff free of charge. However, those who are willing to dish out the dirt will increase their chances of enhancing their search, social and email campaigns. If you can draw people in to this content, it will be easier to get them to shift over to the transactional pages.

Make Content People Are Compelled to Share

If you’re posting great advice for free, people are already going to want to share it with others they know. You can also make shareable content by focusing on topics that are smart and in-depth. Folks like to share content that makes them look good in front of their audience. Keep this in mind as you’re thinking up new topics for your content.

Create Short, but Beefy Videos

Try making super-short videos that deliver a lot of value to the viewer. Don’t waste time in the beginning either, get right to the point – people will admire you for this. Plus, consumers tend to watch videos about products rather than read about them. People like to see the product and its benefits than have you tell them about it. Videos are the next best thing to going to the store in person to touch the object.

Boost Facebook Posts After 24 Hours

To get the most benefits from your Facebook posts, you should allow your posts to get organic reach for the first 24 hours before using the paid reach feature known as boosting. You should do this for the posts that you really want to push hard, such as those that folks will find valuable or that act as a promotion for an upcoming launch or event.

Focus On Audience-Centered Content

Brands sometimes focus too much on brand-centered content, which can get boring to a generation that is pretty self-centered themselves. Make sure you’re reaching out to your audience to see what they want from your brand in terms of products and content. Guaranteed they will offer some great ideas you can actually put to use. If you can continue delivering what they want and need, then you have local customers for life.

Thinking about improving your Search Engine Optimization strategy? Then you should work together with the best local SEO company in Los Angeles. Give these expert tips a try to see how well it works for your company! 


Challenges In Rural Marketing



Our country is endowed with a good degree of ethnic and regional diversity. About three-fourth of the total population resides in the rural areas and majority of them are dependent upon agriculture for their subsistence. Agriculture contributes about 24.7% to the Gross Domestic Product (GDP) of the country. It also contributes about 13.1% to the total Indian exports. This sector provides employment to 58.4% of the country’s workforce and livelihood to more than 650 million people. Despite this fact, the condition of these people has not shown any significant improvement.

The development of the nation largely depends upon the development of the rural population. Mahatma Gandhi had once said: “India’s way is not Europe’s. India is not Calcutta and Bombay. India lives in her several hundreds of villages”.

Rural Market Potential

India is an agro-based economy and the growth of most of the other sectors of economy is driven by rural demand. Urban market is reaching towards the saturation point, thus bringing in and urgent need to focus on rural development. Moreover, more than 70% of India’s population lives in villages and constitutions a big market for industry because of increasing disposal incomes and awareness level.

In comparison to just 5,161 towns in India there are 6,38,365 villages in India. This in itself is an indicator where the real India resides. Companies are realizing slowly but surely that the key to gain true market leadership lies in tapping the rural potential. However, the rural sector in India suffers from different kinds of problems. Some areas are having enough money but their level of awareness and hence consumerism is very low. But there are many areas where economic empowerment, education, health etc., are major problems.

What is rural marketing

While there is a large growth in the urban market, the rural or latent market is yet to be tapped, and has an enormous potential for growth. A rural market can be defined as any market that exists in a area where the population is less than 10, 000. The rural market in India is scattered and spread over a wide geographical area. Indian market is divided into urban and rural markets.

o Urban market is flooded with low demand.

o Rural market witnesses a high demand It’s the rural segment of market that contributes more profit than its urban counterpart. Rural marketing broadly involves reaching customers, understanding their wants, supply of goods and services, and ultimately satisfying consumers, leading to more sales. The general impression is that only agricultural inputs like seeds, fertilizers, pesticides, cattle feed and agricultural machinery have a potential for growth in the rural market. However, there is a growing market for consumer goods now. It has been estimated the rural market is growing at the rate of five times its urban counterpart.

Challenges in Rural Marketing

Though rural markets are a huge attraction to marketers, it is not easy to enter the market and take a sizeable share of the market, in the short time due to the following reasons.

Low Literacy

There are not enough opportunities for education in rural areas. The literacy level is as low (36%) when compared to all- India average of 52%.

Seasonal Demand

Demand for goods in rural markets depends upon agricultural situation, as agriculture is the main source of income. Agriculture to a large extent depends upon monsoon and, therefore, the demand or buying capacity is not stable or regular.


Many rural areas are not connected by rail transport. Kacha roads become unserviceable during the monsoon and interior villages get isolated.


An effective distribution system requires village-level shopkeeper, Mandal/ Taluka- level wholesaler or preferred dealer, distributor or stockiest at district level and company-owned depot or consignment distribution at state level. The presence of too many tiers in the distribution system increases the cost of distribution.

Communication Problems

Facilities such as telephone, fax and telegram are rather poor in rural areas.

Traditional Life

Life in rural areas is still governed by customs and traditions and people do not easily adapt new practices. For example, even rich and educated class of farmers does not wear jeans or branded shoes.

Buying Decisions

Rural consumers are cautious in buying and decisions are slow and delayed. They like to give a trial and only after being personally satisfied, do they buy the product.

Media for Promotions

Television has made a great impact and large audience has been exposed to this medium. Radio reaches large population in rural areas at a relatively low cost. However, reach of formal media is low in rural households; therefore, the market has to undertake specific sales promotion activities in rural areas like participating in melas or fairs.

Career in Rural Market

While rural marketing offers a challenging career, a rural sales person should require certain qualifications and specialized talent.

Cultural Factors

Culture is a system of shared values, beliefs and perceptions that influence the behavior of consumers. There are different groups based on religion, caste, occupation, income, age, education and politics and each group exerts influence on the behavior of people in villages.

There is a belief among rural people that experience is more important than formal education and they respect salespersons who can offer practical solutions to their problems. Therefore, it is desirable that sales persons, especially those who have been brought up in cities are given a thorough training consisting of both theory and practical aspects of village life. The training will help these sales persons to align themselves with the market realities and settle down smoothly in their jobs.

Rural market has a tremendous potential that is yet to be tapped. A small increase in rural income, results in an exponential increase in buying power.

Future Trends

Markets which are not able to face the stiff competition posed by MNCs, can restore their profits in the rural sector. The market share of urban market when compared to the rural market is low, hence if Indian industries concentrate on rural markets their sales will increase. If rural markets are brought into the limelight of development, they pave way to prosperity. Prosperity of India lies in the prosperity of every Indian, hence no rural segment should be left untapped.


Effective Pay Per Click (PPC) Advertising


PPC advertising is an internet marketing method which generates instant traffic to your website. However, unlike Search Engine Optimization, pay per click advertising requires investment without being able to guarantee a return. Visitors may click on your site but this does not mean an automatic sale, order or lead. PPC campaigns require focus, attention and need to be regularly monitored to stay effective.

PPC started in the year 1998 by, a 25 employee startup company (later Overture, now part of Yahoo).However, Pay Per Click Advertising was only introduced in 2002, until then, advertisements were charged at cost per thousand (CPM) but Yahoo Advertisements have always been PPC, since its introduction in 1998. Google AdWords, Yahoo Search Marketing and Microsoft Ad Center are the largest operators in PPC advertising.

PPC advertising on search engines allows you choose keywords you would like your site to appear when a search is done. You decide how much you are want to pay each time a person clicks on the search results that is ad copy. The more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose.

According to a recent US study, web searchers will not click on a search engine’s results beyond page number three and 66% of users in the study clicked on sites listed on page number one only. Based on this research it is worth doing PPC besides other popular internet marketing methods like SEO, Article Marketing, Social Bookmaking and Affiliate Marketing.

Why Pay Per Click (PPC)?

  • Instant Results – No need to wait for your product or service to reach the user review. Immediate Traffic to your website.
  • Economical – It is economical as compared with other traditional advertising techniques.
  • Ideal for Testing Market – Pay Per Click is Ideal for short term advertisement campaigns. We can test the user reaction on particular products or services with immediate results.
  • Return On Investment – It can provide immediate return on Investment especially if your website is processing business or sales online.
  • Extremely Flexible – Its easy to adjust, add, delete or edit your keywords and copy, target geographic locations and set timings of appearing of your ad copy.
  • Avoid Unnecessary Keywords – For those keywords which you do not want your adcopy to get appear & hence clicked can be avoided by using negative keywords.
  • Total Control – In PPC Campaigns, the steering wheel is totally in your hands i.e you decide the daily budget, keywords, adcopy ( tile, description, URL) .

Some Basic Tips for Pay Per Click Campaigns:

  • Make a sensible budget for your PPC advertising campaign. Spend per click must be less than profit per click. Cost Per Acquisition/Lead/Sale must be kept in mind. Once the campaign has been launched, the number of leads or sales generated can be reviewed to ensure the campaign is going on the right track.
  • Make separate Ad Groups & ad copies for particular set of keywords.
  • Bid & Position for keywords & ad copies must be monitored on regular basis.
  • Choose specific keywords relevant with your website. Broad and non-specific terms must be avoided.

Besides the Benefits…Some Drawbacks of PPC

Junk Traffic sent to your website via some less known Search Engines and Click Fraud are the major drawbacks in Pay Per Click Advertising. It does not offer you discount if your site gets more traffic i.e Cost Per Click will remain the same. Advertising Budget must be agreed and bid price per keyword must be confirmed so bid wars are avoided and you don’t go over budget.