Marketing Services – The Four I’s of Service

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In the process of starting a business an individual or group of individuals have to decide on what they want to offer, a product, service or both. Businesses that decide to operate as a service orientated business have to operate differently from that of a product-based company. These four I’s will tell some of the challenges service-based companies deal with;

Intangibility: The difference between a product and a service are often times challenging for some to understand the difference. Products can be touched, held and smelled in some cases. Services are the opposite; you can’t touch or see a service. Services are generally more difficult to evaluate because they’re performance based. One of the things marketers attempt to do is show the “benefit” of using the service this way the consumer has a “view” of what type of benefit they will receive from using the service.

Inconsistency: Services are generally performed by people and people, by nature, have on and off days. Tangible goods may be good or bad, which would be consistent, but if one of the products is good then generally that complete product line will be good also. Services on the other hand rise and fall on how well the service is performed which in turn determines how well the person is feeling performing the service. That’s why basketball players have on and off days, the player (the product) we know is good but then their performance (service) is sometimes up and down.

Inseparability: It’s hard for a service based company to separate itself from the services performed. Product based companies don’t necessarily have this challenge. A while back and famous soda brand decided to change the taste of their product and market it. Consumers disliked the new product and the company lost millions. They’ve since then pulled the plug on that product, restored it to its original brand and sales sky rocketed. The company imagine didn’t diminish, there weren’t picketers outside telling people to boycott the brand; it’s almost as if it never happened. However, service companies have to uphold their business model “service” and if the service isn’t good then the company’s name isn’t good.

Inventory: Service based companies generally don’t have the same inventory challenges as product based companies do. For service based companies, there service is their inventor in a sense and how well they sell their “inventory” will be determined on how well the person performing the service is trained.

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Choosing an Online Marketing Strategy – PPC vs. Publishing Content

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Choosing an online marketing strategy involves a lot of factors some of which are personal and others that are economical. Ultimately however you want to choose the one that is the most effective for your particular circumstances when marketing on the internet. Today our discussion focuses on comparing the benefits between publishing content and/or using pay per click ads as a means to promote online.

Below let’s examine the benefits of these 2 promotional strategies and their marketing effectiveness online.

1) PPC:

Targeted

The traffic pay per click ads generate is highly targeted since the only people responding are those who are answering a specific ad you have posted.

Quick Response

An Adwords campaign solicits customer reactions that are nearly instantaneous from the time they view the ad. A typical campaign can be controlled to run at a specified time and even for a pre-determined amount of time. Any responses the ads may draw are therefore going to be within these time constraints.

Measurable

With the ability to assign both time and cost to your ads it is easy to measure your rate of return on investment and what is the best time to advertize.

Costs Money

Yes as we have already mentioned pay per click ads do cost money. For many this investment is well worth it due to the predictability of the type of traffic it attracts and how fast it can do so.

2) Publishing Content:

Economical

Publishing content is free of charge except for the time and effort you may invest. In this respect it is a very attractive alternative to ppc.  

Longer Lasting

Content published online can be in circulation and generating you traffic for quite some time. The better your content the more likely it will circulate longer. Not bad for a one time up-front effort on your part.

Builds Credibility/Reputation

As your content circulates the greater the association with you it makes on readers. If what you publish is of value or use to readers your reputation will end up benefiting. As the frequency of your publications increases so will your credibility since readers will begin to view you as an authority figure on the subject or in the field.

Targeted

Similar to ppc circulating information about on the internet will attract readers only interested in what you are writing about. Assuming what you write about is also what you may be promoting the traffic you receive will be targeted.

When choosing an online marketing strategy it is best to select according to your skill set, budget and both short and long term business intentions. Our comparison of pay per click ads and publishing content above serve only to give you a better understanding of their relative marketing effectiveness. In the end the choice is yours as to which method may work best for you when marketing on the internet. And by the way there is nothing wrong with using a combination of both of these strategies either!

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Why Your Business Needs Digital Marketing To Realize Its Online Goals

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Digital content is growing in usages as people need more of them. Be it information, enrichment or entertainment, more people than earlier now turn to these content through myriad devices and serve their different purposes. The biggest change has been brought on by the ever-rising penetration of hand-held devices such as smartphones, tablets etc. Thus, anything for internet users is just a click away. And with the world’s 40% population having access to the web, it’s quite understandable how businesses just can’t afford to ignore digital marketing. Which is set to be the future of marketing given the rising popularity of devices the world over.

So, with more users now accessing the internet, businesses have no choice but to be where their target audience is. This is where digital marketing holds value as it gives businesses an opportunity to reach to their audience across channels in the digital world. Brands need to devise a suitable marketing strategy to tap into the audience waiting to be converted into prospects. The strategy should be aimed at reaching to the audience, conveying them brand ideas, serving their interests and luring them into taking some action. In a sense, brands need to devise a suitable and channel-specific strategy to reach where the audience exists.

Further, businesses need to leverage elements that form the core of digital marketing and ensure success to them. From blogs to banner ads to videos to infographics to Pay-per-click (PPC) advertising to email marketing to Social media marketing, to mobile marketing – there are a lot of ways to benefit from digital channels and realize the goals of the business. Similarly, there will be either paid or organic form of marketing efforts depending on the kind of budget and requirements brands think they need. After all, digital marketing does not cost much if used with a plan in mind and availed the service of experts for the same.

Unlike traditional mode of marketing, here, measurable results work in the favour of brands and keep them away from spending without seeing any gains on the horizon. Likewise, results can be tracked and monitored so that you can spend wisely and boost your ROI. By hiring experts, you can get a suitable strategy devised matching your budget, channel requirements and the time limit to achieve the goals. These experts come with years of experience in the domain and help promote your brands, products and services across channels on the digital media. They take your business to the target audience.

More so, digital marketing experts understand your business and know which channel to leverage. They know how money to be used for marketing purposes to convert audience into prospects. They know which social channel or which digital channel will be productive and helpful for your business. Based on that, they make, run and manage campaigns. This is how your ads are seen over the internet and users come to know about your business. Thus, you should hire only experts to boost the visibility of the business across channels in the online world.

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Importance of Sports Marketing for Professional Sports Team

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Now it has become important to use proper promotional activities to grab the attention of the people. Such promotional activities have also become inevitable for the sports teams. Apart from that with the help of sports marketing it is possible to make proper arrangement for sponsorship deals. Sponsorship deals play an important role during organizing any sports event. Collect relevant information about different available sponsors through different online
sports resources .

Often promotion of products and services are carried out through the sports team for which sports marketing also becomes inevitable. The athletes of the sports team can become the brand ambassador of various brands which helps them to earn more money. With proper sports marketing the famous brands becomes familiar with the players and the wining track record of a particular sports team .They approach the players in that team to becomes associated with their brand. As people aspire to be like their favorite player they often buy those brands promoted by those players which helps the brand to increase their sales. As a result of this the name of that sports team also gets popularized indirectly.

Advantages of Sports Marketing

1.    It helps in raising fund for the maintenance of the sports team
2.    It helps the sports team to be in the mind of the spectators
3.    It often helps to make  arrangement  for advanced sports equipment which often cost a lot of money
4.    It helps in making people aware of the different activities of the sports team
5.    It is the most important way to get sponsorship

With the help of suitable sports marketing agency it is possible to carry out such functions effectively.  Refer to the online sports guide to select the appropriate sports marketing agency .The agency acts as a liaison between the sports team and potential sponsors. They also help the players in choosing the brands that can have a positive impact on the player’s professional career and at the same time help in improving the visibility of the sports team. It is the duty of the sports marketing agency to draw up a strong marketing strategy.
To successfully carry out such functions it is important to analyze the track record of the sports team, monitor its performance over the last few years and to understand its future prospective. The more the popularity of the sports team more will be the number the spectators for the match. On the other hand the better the sponsorship the easier it will be to organize a spots event to satisfy the spectators and fans. With the help of effective sports marketing plan all such activities becomes easily possible.

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Easy Ways To Make Money Online – Affiliate Marketing

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Are you looking for easy ways to make money online? If you are, then you have come to the right place. Today I would like to introduce to you a very simple model which pretty much any newbie can use to earn some extra income from the comfort of his or her home. That model is affiliate marketing.

Affiliate marketing is simply commission based selling, whereby you promote another vendor’s product and you receive a cut of the profits whenever a sale is made through you. I won’t get into the nitty gritty but basically a unique affiliate link can be generated, and so sales that come via that affiliate link will be credited to the affiliate whom the link belongs to.

The main advantage of affiliate marketing is ease of setting something up. As I mentioned earlier, you do not need to promote your own products. You can promote other people’s products and earn a commission. That means you do not have to worry about returns, customer support, or managing your own sales funnel. There are indeed other easy ways to make money online, but just for this reason alone, I would rate this model one of the simplest.

Speaking of easy ways to make money online, I believe you may have heard how affiliate marketers tend to be somewhat dubious because they do not provide their leads with real value. Well, that may be true, but just because there may be a few bad eggs in the industry does not make the entire industry “shady”. You have the choice of whether you want to be clean and ethical or shady and dubious. I would highly recommend that you promote products that are useful. At the same time, I also encourage you to help your leads and treat them like they are your own customers. Business should be about providing value to prospects and customers.

One final point I would like to add is this business model does not require too much startup capital. In fact, you can even start for free. This benefit is unheard of especially if you are venturing into entrepreneurship. Now, even if you have to spend a little bit at the start, don’t be disheartened. I would rather spend $1 and a $5 return on investment.

As I wrap up this sharing on easy ways to make money online, I hope you will take what I have shared into account.

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What Does A Business Development Consulting Firm Do?

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A business development consulting firm helps new business owners create a business and a business identity before it goes public. In addition to creating the brand and the business plan, these firms may also help the business with day-to-day operations when the company is young and in the process of expansion. Business development consultants are experienced in a wide range of different core areas of business. They are experts in marketing strategy development, brand development, brand marketing, writing marketing messages, editing press releases, and creating and managing start-up budgets. Here are just some of the many activities a consulting firm can help a start-up business with:

Logo Design and Logo Development

A logo is a symbol with a combination of words that is used to portray a company. While some business owners take time early on in the development process to design their own logos, these logos may be very similar to others in the industry. One of the keys to designing an effective logo in any industry is making it unique. Business owners who are having trouble with their logo designs can work with business development consultants to further develop their designs and make the necessary changes. In some cases, changing the design of the logo is an effective way to create a business identity that people can identify and will remember.

Developing Content of All Types for All Platforms

Content is very important for start-ups and veterans in the industry. Today, prospective customers want to do business with a company that has values and values them. The only way to communicate value is to have detailed content that people want to read. A business development consulting firm has a team full of marketers and professional writers who can write anything from website content, to content for printed marketing materials. The benefits of allowing a firm to write and edit copy is that everything will be written in the same voice. The writers will focus on unique topics but make sure all of the content blends together in a cohesive way. All of the copy written will be in an appropriate tone based on the demographic of the reader and the niche that the company is trying to target.

Generating Leads to Grow the Business

Business development consultants also help develop your book-of-business. Once you have a brand strategy and a marketing strategy in place, you need to find clients if you want to be profitable in the future. It is difficult to launch a marketing campaign when companies do not have an audience to market to. Consultants will help businesses generate leads and will also teach the company the fundamentals in lead generation for the future. By learning how to target markets, reach these markets, and gather contact information, business owners can expand their reach and grow their businesses.

Entrepreneurs do not have to have a college degree in business management. They do, however, need to be goal-oriented, professional, hardworking, and resourceful. One of the most effective ways to be resourceful is to use experts in business development to your advantage. By hiring the right consultant firm, new business owners can learn the ropes, develop an identity, and grow their book-of-business in the process. For some, the difference between failure and success weighs heavily on the consultants the company chooses.

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Traits And Tasks Of Interior Designers

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The career of an interior designer combines creativity with business expertise and people skills. The traits of successful designers are varied and include:
·Attentive to colors, textures, materials, lighting and layouts in various settings.
·Enjoy designing or remodeling their own and other’s environments.
·Are creative and artistic.
·Have the ability to sell.
·Can organize details.
·Communicate and work well with clients and other design professionals.
·Create spaces that are functional, visually appealing, safe and meet all the desired requirements.
·Can clearly identify the purpose and functions of various spaces.
·Understand the client’s vision for esthetic qualities, the look and feel, of projects.
·Do research and keep current on latest trends, materials and products.
·Are problem solvers.
·Have ability to analyze designs and plan spaces.
·Possess expertise in interior construction, materials, furniture, equipment and local building codes to help coordinate projects.
·Can read architectural blueprints and create their own drawings.
·Fit together artistic, functional and technical requirements.

Some specific tasks designers become involved with are choosing, negotiating with, scheduling and overseeing installers, invoicing clients, paying for necessary materials and furnishings and making sure codes are met. If you are thinking that being a designer involves more business than artistry, you are right.

The Council for Interior Design Accreditation (CIDA), formerly known as FIDER, oversees programs at colleges and universities and certifies that certain principles and practices are taught. A bachelor’s degree from a CIDA school is highly recommended and is the minimum for doing commercial work. Masters and doctorate degrees are offered at many universities. Some of the classes you can expect to take are computer aided drafting, business/marketing, art, drawing, and art, furniture and antique history. You can also expect to spend many hours on design projects.

It is imperative that designers understand not only aesthetics, but also the safety aspects of interiors. Because of this, interior designers are now licensed professionals, much like architects and nurses. The National Council for Interior Design Qualification offers an examination to certify interior designers who have met the minimum standards for professional practice. This exam is the standard to measure the competency of designers.
Before you can take the NCIDQ exam and earn your license to practice, you must have at least six years of working experience, two years of schooling plus four years of work experience or four years in a CIDA college or university plus two years of work experience. You cannot advertise or represent yourself as a registered interior designer unless you meet the minimum education, experience and examination requirements established in your state/province, and apply for use of the state-regulated title with the proper state board.
There are many career paths to take within the realm of interior design. There are residential and commercial design jobs. Within commercial business, you could specialize in schools, hospitals, banks, malls, hotels or restaurants. In larger commercial projects, your job could be project manager, draftsperson or specifier of products. Some professionals go on to be sales representatives for interior products, business owners of design firms, drapery manufacturers or even specialized installers. There are many possibilities for advancement. As our economy grows, so will the need for qualified designers. As people become busier with their personal and professional lives, they have less time to think about decorating and creating environments that reflect themselves. As long as there are homes and businesses, there will be a need for interior designers.

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Everything Small Companies Should Know About These 7 SEO Trends

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With the ever-changing trend in the IT sector, the skilled professionals have to work smartly in order to keep pace with the newer technologies. As content marketing has increased in the recent times so is the SEO, it has made its mark in the online marketing sector but with changing mechanics, the SEO specialist has to update with latest innovations.

Small companies recently entering online marketing needs to abide by the tactics and trends of SEO to keep themselves in the top searches on Google. Here are top seven SEO Trends that these companies need to acquaint with.

1. Achieve Higher SERP’s with Long Contents

As per the research, the companies placing the content of more than 1,000 words tend to rank high in the SERP’s. The online search of top companies is more that possesses longer contents of high quality and matches customer’s intents too. The focus on creating in-depth content with 1,000+ words will definitely help small-scale companies.

2. Provision of Deep Links

The users do not like to scroll through the pages of those companies that have whole information crammed at one place and it creates difficulty in understanding, which leads to poor SEO. For a healthy Search Engine Optimization of your website, one should go ahead with Deep Links or the Hyperlinks. These links will lead the people deeper into your site contents and product information, thereby making SEO stronger.

3. Investing in Social Media

Social Media is becoming the SEO’s first choice, as the small companies that have got good like on Facebook or Twitter, are likely to be placed in the organic search results of Google. Even the videos, blogs or the advertisements shared on social platform can enhance the SEO of your website.

4. Special Emphasis on Videos

The graphic or virtual content is what most of the users are seeking for in today’s time as people search for the content with videos. The videos on social platform also help the companies to top the position in Google searches. It was also reported that the web pages with videos get good rankings than the ones without them.

5. Mobile-Friendly Websites

According to Google guidelines, the companies need to make their websites mobile-responsive too as there are large numbers of Smartphone, iPhone and iPad users. For this, the SEO’s should put emphasis on the mobile optimization because it leads to 70% of online searches.

6. Usage of Voice Search

The mobile device users find the voice search option safer and more convenient because of its usage while driving too. The SEO specialists need to focus that the user is able to find the content related to a specific keyword during the searches.

7. Local SEO

For small companies, the Local SEO comes handy as it helps the users to know about the company that is nearby. This will help the customers to get requisite products and services while searching for relevant keywords.

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Various Methods on Online Marketing

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Online marketing, also known as internet marketing or Emarketing, is the promotion of products or services via the internet. This advancement in technology brought about a huge change in the way business is conducted.

There are a lot of methods used in online marketing. These methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive marketing, and online reputation managament. Blog marketing and viral marketing, which are social marketing methods are also being utilized.

A brief definition of the various methods on online marketng are the following:
• Search Engine Marketing (SEM) seek to promote websites by increasing their visibility in search engine result pages (SERPs) and so create higher rankings.
• Display Advertising is a type of advertisemet that include logos, photographs, location maps and other similar items. Animated or unanimated images are utilized and may include audios or videos.
• E-mail Marketing uses the electronic mail as a way of getting hold of target clients.
• Affiliate Marketing is an online marketing practice in which affiliates are given rewards by the company for each visitor or customer brought about by the affiliate’s marketing efforts.
• Interactive Marketing is the ability to address the customer, remember what the customer said and address the customer again in a way that exemplify that whatever information the customer shared is remembered, as defined by John Deighton at Harvard.
• Online Reputation Management is used for creating a unique presence of a person or entity on the internet. This presence could be seen in any kind of content that directs to the person or entity like news, blogs and forums participation, own web sites, social media presence, pictures, videos, and the like.
• Blog Marketing is online marketing via web blogs.
• Viral Marketing refer to marketing techniques that use social networks to promote brand awareness. This induce people to spread a marketing message at his own free will.

Whatever online marketing method is employed, there will always be pros and cons. Each method should be carefully weighed in order to achieve the most benefit.

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Sports in the 1990s – Era of Technology, Greed and Perseverance and Sports Lighting Decor

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The decade of the 1990s was the decade of technology. The sporting world and their stars made it into everyone’s home instantaneously and sports fans did not have to wait until the morning newspaper to see the results from the before or to read about their favoring sporting event, team or player. By the click of a mouse and with high-speed technology, the sporting news made it into fans home almost as fast as it happened. Fans lighted their homes with sports-themed lighting décor. In addition, television reached out to Americans 24 hours a day, seven days a week with the start and growth of cable television and 24 hour news, sports, and entertainment channels. American, as well, enjoyed a decade of relative peace and prosperity and the economy did skyrocket on the heels of dotcom and technology-related stocks. However, this did lead to some challenges in the sporting world.

With this economic spur, athletes began wanting more. They were able to move more freely amongst teams who would pay them the most money and a team’s success was often judged on how much money the owners spent to get the best players than on the player’s themselves. Fans began rooting for the uniform rather than the athletes themselves since athletes switched teams in a blink of an eye.

Michael Jordan became one of the wealthiest athletes with his endorsements and sneaker. This sparked even high school and underclassman college athletes wanting to get in the act of making money. More kids than ever left school early to play professional sports. And, for the first time ever, the World Series was cancelled to the argument over how to spend the billions of dollars sports owners were so-call hoarding for themselves.

Scandal also hit both athletes and Americans. The decade saw former football runner, O.J. Simpson, running form the law and former boxer, Michael Tyson raging inside a jail cell. You saw President Clinton fight against Monica Lewinsky. This brought to light racial issues still remaining in the sporting world. The fuss over Tiger Woods in golf world reminded us of how golf was mainly a games played by white. But, on the other hand, Americans of all colors celebrated the fiftieth anniversary of the baseball’s great Jackie Robinson. In addition, women began proving themselves in sports with Olympic medals in softball, soccer and volleyball and the United States women’s soccer team 2 World Cup Championships – one even on US soil.

And, as American began looking into the next century and the challenges that might occur, they, as they have always done, turned to sports and athletes for inspiration and courage. They found this in cycling’s great Lance Armstrong, who won the grueling Tour de France after surviving cancer and when one-handed baseball pitcher Jim Abbott threw for a no-hitter in baseball.

Show your passion for sports by displaying sports memorabilia in your home. You can also add sports lamps and accessories to provide that illuminating light while showing off your team spirit and loyalty.

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