Secret to Choosing Keywords For Maximum SEO Effectiveness

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SEO is an acronym for “search engine optimization”. Most people do not know what it means, but website owners do know that, they want their websites to appear on first page of Google search result and or any other search engines’ results. In real fact that’s where SEO will be the “driver” to get your websites up to the top of search result for free.

The most prominent element to take note in SEO is relevant content. Choosing the right keywords and phrases is the answer to creating effective SEO method. Search engines have methods of recognizing when a page is not really about what it might seem to be about. Don’t try to fool search engines’ spiders. It’s much better to write content that is relevant to your topic. Let me share with you some of the secrets of choosing keywords that are seo-friendly:

Take for example, your niche is golf.

You can use keywords research tool to find the suitable keywords for you. That’s what I always do before I write my website content.

Here are the “hot” keywords that you can consider:

    improve golf swing

    golf

    golf clubs

    us open golf

    golf tips

    how to swing a golf club

    golf galaxy

    golf channel

    golf shoes

    golf carts

    golf swing mechanics

    proper golf swing

    used golf clubs

    how to drive a golf ball

    how to hit a golf ball

    golf equipment

    callaway golf

    golf cart parts

    free golf tip

    disc golf

    golf tips lessons on the web

    golf balls

    masters golf

    golf tips for beginners

    the golf channel

    free golf tips

    golf cart

    how to play golf

    candystand mini golf

    pga golf

    robin williams golf

    how to drive a golf ball straight

    golf gps

    golf ball

    golf course

    golf nets

    nike golf

    how to hold a golf club

    golf rules

    golf swing

    golf digest

    golf bags

    golf courses

    dunlop golf

    used golf carts

    step by step golf swing

    proper way to swing a golf club

Alright, now you choose the keywords that you think would suit your niche. From there, you write your website content based on the keywords that you have chosen. Now, if you take a look, you will notice that long tail keywords are more targeted and will be able to maximise SEO effectiveness. What are long tail keywords? They are simply the longer version with more specific search terms. For instance, A long tail keyword is something like ‘How to play golf for beginners’  while a short tail keyword is simply, ‘Play Golf’.  Internet visitors who query the long tail keywords obviously would be more interested in your website as it is more targeted and it’s exactly what they are looking for. You know, hit the nails right on their heads.

I do understand that it’s not easy to find or dig keywords for some people, sometimes, it drains my brain as well. But no worries, you will have free keyword research tool that could help you. The popular one is the “Google AdWords Keyword Tool”. And there are tools that could help you choose the keywords and also help you analyze your competitors’ keywords in Google AdWords, Yahoo, MSN. This is where you can use the same keywords your competitors are using. Think again, your competitor wouldn’t advertise in AdWords without thoroughly doing keywords survey. Use your competitors’ keywords for your SEO campaigns and you don’t need to pay a penny while your competitor on the other hand need to pay PPC (pay-per-click) campaign.

It’s really that simple! Just take your first step to choose the right keywords and you are on your way to creating maximum SEO effectiveness.

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Difference Between Search Engine Optimization (seo), Search Engine Marketing (sem) & Internet Marketing

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Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results.

Search Engine Marketing (SEM)
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion.

Internet Marketing
Internet marketing is also known as e-marketing or online marketing. It is the marketing of products or services over the Internet. Internet marketing methods include search engine marketing (SEM), e-mail marketing, affiliate marketing, display advertising, interactive advertising and also Social Media Marketing such as blog marketing, and viral marketing.

Special Offers of Search Engine Optimization (SEO), Search Engine Marketing (SEM) & Internet Marketing

What comes in Brand Promotions?
* (SEO) Search Engine Optimization
* (SEM) Search Engine Marketing
* Innovative Website Promotion Strategies
* Bulk Submission Services to Search Engines
* Bulk Submission Services to Web Directories
* Blog Design, Blog Marketing and Blog Maintenance
* PR (Press Release) Promotions / Press Release Distribution
* Web Promotion Strategies and Planning
* Article Marketing / Article Distributions / Article Submissions
* SEO Copywriting
* E-mail / News letter marketing
* RSS Promotions and RSS Directory Submissions
* (SMM) Social Media Marketing
* And lot’s more…

Remember that there are no shortcuts in obtaining a high position, as it requires an amalgamation of expertise in the search engine market and page optimization techniques.

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e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

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What is e-Marketing?

e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90’s.

The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).

There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.

e-Marketing Strategy

The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P’s (Product – Price – Promotion – Positioning) that form the classic Marketing mix. Add the extra 3 P’s (People – Processes – Proof) and you got the whole extended Marketing mix.

Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P’s) is built around the concept of “transactional” and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.

These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P’s) and upon each other.

1. Personalization

The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.

For example, a cookie strategically placed on the website visitor’s computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer’s experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.

Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.

2. Privacy

Privacy is an element of the mix very much connected to the previous one – personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.

This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.

Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.

3. Customer Service

Customer service is one of the necessary and required activities among the support functions needed in transactional situations.

We will connect the apparition of the customer service processes to the inclusion of the “time” parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.

For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.

As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P’s, hence its moderating character.

4. Community

We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a “community” and we will soon see why it is of absolute importance to participate, to be part of a community.

The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.

The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) – therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.

Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.

5. Site

We have seen and agreed that e-Marketing interactions take place on a digital media – the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place – a digital location for digital interactions.

Such a location is what we call a “site”, which is the most widespread name for it. It is now the time to mention that the “website” is merely a form of a “site” and should not be mistaken or seen as synonyms. The “site” can take other forms too, such as a Palm Pilot or any other handheld device, for example.

This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing – it is then a moderating function.

6. Security

The “security” function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.

What we need to keep in mind as marketers are the following two issues on security:

– security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;

– security of data collected and stored, about our customers and visitors.

A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company’s IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.

7. Sales Promotion

At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.

This function counts on the marketer’s ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.

On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.

To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.

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Make Money Online by Selling Other People’s Products

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A lot of people are now getting into internet businesses and online marketing either to add extra income or eventually making it their primary source of income. Why? Because online marketing can provide better benefits!

First, you can contact and communicate with just about anybody in the world who has internet connection if you advertise your products online. That indicates a broader market reach for you, which can convert to larger profits. Second, setting up an internet based business needs only a portion of the cost required to set up an actual company establishment, which indicates lesser expenses for the business owner

Another thing that has drawn a lot of attention from people towards online marketing is the fact that you are not required to have your own product to begin. In online marketing, anyone can start generating profits online just by promoting, or even by just trying to sell other people’s items. Getting started with this type of marketing procedure is actually quite simple. All that you need to do is to set up a compliance agreement with an online merchant or vendor, and after everything is set up, one can instantly begin to generate profits by promoting the vendor’s or the store’s items.

Furthermore, the most popular and the fastest method of selling other people’s products and services on the internet is affiliate marketing. Affiliate marketing, in its basic definition, is a relationship between an internet merchant or store, who has items to sell, and his affiliates, who are willing to sell the vendor’s product on their website.

In a common affiliate marketing set up, the vendor provides his affiliates with advertisements, either banner or text type that directly links to his site. The affiliates will then get these ads placed on their site and they get compensated whenever visitors or product purchases directed to the vendor’s web page. Affiliates are often compensated on sales by commission, although other online product vendors would opt to pay a set fee for the affiliate’s compensation.

Getting started to make money online through affiliate marketing is fast and simple. You just need to sign up as an affiliate marketer to an affiliate program. Another option is to sign up as an affiliate on an affiliate network that hosts different affiliate programs. Signing up usually costs nothing, although some networks might require you to pay a small fee that may be the amount as a payment for the additional service those companies render like tools, webinars and training materials.

When you sign up with an affiliate program, you are usually required to fill up an information form about yourself. Some affiliate marketing programs may also need you to present the URL of your web page and describe its content. This will allow the retailers to verify that you actually have a web page with material that are relevant to their products. Some affiliate programs, however, does not require you to have a website. After filling out the form, you are then free to choose the affiliate programs you want to use.

After signing up with an affiliate program and becoming an affiliate, you are now ready to make money online by selling other people’s products. How do you make money? There are actually various ways for you to generate income as an affiliate marketer, and most of these ways depends on the type of affiliate program you’ve sign up for.

A lot of affiliate programs pay their affiliates in either of three methods: pay-per-click (PPC), payper-sale (PPS), or pay-per-lead (PPL). In pay-per-click marketing, the affiliate is compensated whenever he directs traffic to the vendor’s site. PPS and PPL online marketing programs is different. In PPS, the affiliate only gets paid when his referral converts into a sale. In typical PPS online marketing program, the affiliate would usually get 15% to 20% commission for each conversion. Pay Per Lead works the same way, although affiliates are paid a fixed compensation whenever his referral converts into a lead for the vendor.

Some affiliate programs are two-tier, which means the affiliate is also allowed to refer other affiliates to the vendor. In such affiliate program, the affiliate would not only be paid for the visits or sales that he would redirect to the merchant’s site but also for the visits or sales directed by the affiliates who signed up with the program through his referral.

Another way of earning more profits with affiliate marketing is through residual affiliate programs. Residual marketing programs are affiliate programs where the affiliate gets compensated a number of times for as long as the vendor keeps the customer the affiliate has recommended to his site. One type of residual program gets the affiliate compensated a commission every time the referred customer purchases something on the vendor’s site.

Another form of residual program gets the affiliate paid every month for as long as the merchant keeps the customer being referred.

With a lot of choices available and a lot of methods to generate income, affiliate marketing is simply the most popular and the easiest way to earn cash by selling other people’s products on the internet. As to how much cash an affiliate can generate from affiliate programs actually depends on the affiliate. A persevering and diligent affiliate would certainly get more from affiliate marketing compared to those who would simply sign up and forget about it later on.

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How to Position Yourself As a Thought Leader in Your Niche

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There a number of effective ways to position yourself as a thought leader in your niche without spending a fortune on marketing. The first step is to know your niche inside and out. What do your customers want and need most? What are their pain points, that is, their most important problems that they need to solve?

Customers are looking for solutions that actually work and offer good value for money. They are constantly asking the question, “What’s in it for me?” With so many websites and businesses online, you need to answer that question from the moment they show up at your website or discover one of your products online.

Once you know what your niche needs, offer it to them. You can do this in a number of ways. Make sure your website has information on every product and service you offer. Include a Marketplace that links to every product.

Make sure your site looks professional, with an easy to use layout that is mobile-friendly. Your niche-related content must be worth taking the time to read. Just because it is free does not mean it should be junk. In fact, publishing impressive niche content regularly is a great way to position yourself as a thought leader.

Use your site as a lead generation tool in order to build your email marketing list. In this way, you can communicate with your list on regular basis, presenting your niche customers with information, products and service that will prove you know what you are talking about.

The products you promote can be yours, or affiliate products you are selling for a commission. They might also be Joint Venture (JV) products you are promoting to your list in exchange for your partner promoting your items to theirs.

In order to get people to sign up for a mailing list these days, you need to go beyond the free newsletter offer to a compelling special report registrants can download that will be packed with information (and links to buy products) related to your niche. Aim for a broad topic most people interested in your niche will be eager to read, and even to pass on to others via email or social networks.

Working with JVs gives you other opportunities to show yourself as a thought leader. These include writing reviews of every product you sell as an affiliate or a partner. JVs might also invite you to participate in an online webinar or interview you as an expert in your niche. You might even get some guest blogging opportunities in which you write articles for some of the top blogs in your niche to show what you know.

One of the best ways to give yourself instant expertise is to write a book and publish it on Amazon. It doesn’t have to be an encyclopedia of everything you know about your niche. Many bestselling books are usually ones with How To somewhere in the title, offering real solutions to your readers.

Publish it as an e-book through the Kindle Digital Platform first. If there is enough demand, publish it in paperback as well. Get a great cover designed for $5 on fiverr.com.

Becoming a thought leader in your niche is easy if you give your prospects what they want and need, and show you are in the know about all the top products and services available, not just your own.

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5 Stages of Web Development

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Simpler is better. The purpose of your web site is to increase business exposure, thus increasing your customer base. Your web site adds another office or store to your business. It is important to have continuity between your business in the physical world and your business on the Web. We will work to preserve the integrity of established design guidelines and preserve your corporate identity.

Take a look at these steps.

Stage 1: Scoping the Project

The first stage scoping the project is to determine short- and long-term web site goals that align with the mission of your business. Some considerations include:

–> Target Audience
–> Function
–> Text and Content
–> Style & Size           
–> Style & Size       
–> Technology

Stage 2: Design & Development

After the initial consultation, next phase is Design & Development. Feedback is a welcomed and important part of the design and development processes, ensuring that you get the web site you want.

Stage 3: Construction & Testing

At this stage designer and programmer will work together, as needed, to construct your site. You will have access to the site as it progresses, so you can give your feedback. While testing will be done primarily by the development team, people from your target audience can also provide valuable feedback.

At this point your web site is still offline. While testing is a constant part of the design process, it is often necessary to test a site on various platforms and browsers before presenting it to the public. Once the testing is complete your web site is ready to launch.

Stage 4: Marketing

Now that your website is complete, you have another powerful marketing tool to promote your business. Include your URL (Uniform Resource Locator, or web address) on all of your marketing campaigns and business communications. Your web site is now an integral part of your marketing strategy.

To promote your website to potential customers that use the Web, we will define META tags in your website and submit website into main search engines. META tags are the key words and phrases used to describe your business that a potential customer will type into a search engine to look you up. Your website is an important part of your advertising strategy and SEO Consultant can help make it work for you.

Search engine marketing is the act of making ones website content more search engine friendly to make it rank higher. SEO ADVICES Consultant specializes in the optimization of websites in search engine. We will research your keywords and optimize your site based on the most searched keywords in your industry and drive relevant traffic to your site via the major search engines and directories.

Stage 5: Site Maintenance

Once your website is up and running, there are maintenance needs to consider. As your business evolves you will want to modify your website to reflect the current identity of your business. Depending on the nature of your business you may only need to make occasional modifications, or you may need to update your website on an ongoing basis.

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The Difference Between SMO and SEO and Why Both Are Important

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Frankly, there are so many acronyms floating around the world of information technology that it can get downright confusing trying to remember what they all stand for. From ADB, ADC and ADCCP to ZCAV, ZISC and ZOPE, it’s getting simply ridiculous. I could give you an outline of every single one of them, but only if you have three years to spare. So for now, let’s look at two of the most common IT acronyms – that is, SEO and SMO – and thrash out what they are, how they differ from each other, and why they are important for you to understand and utilise in the production and promotion of your website.

While being two different things, SEO and SMO refer to two branches of the same online marketing process. SEO refers to the process of Search Engine Optimisation, that is,the process of modifying a website to enhance its chances of appearing in the top search results when relevant key words are entered into a search engine. In other words, SEO is one of the most effective methods of boosting the volume of traffic to your website, which at the end of the day means more profit for you. SMO refers to the process of Social Media Optimisation, that is, all the methods that can be used to generate publicity for your website through the use of social media sites, including online communities and media sharing sites.

Everyone who owns a website should be familiar with the basic techniques of SEO, with the most highly effective and publicised SEO tactic being, of course, based upon exploiting the benefits of key word search terms. Most website owners are also well aware of how SEO can be boosted by spiking the content of websites with relevant key words and key word phrases – from page titles to sub-headings, image titles and meta links. However, as an increasing number of website owners become skilled at the most fashionable and effectual SEO techniques, the tactics themselves also become less effective. If you want to climb to the top of search engine listings for your industry, it’s essential that you stay ahead and that may mean taking less common approaches to SEO such as – you guessed it – SMO.

Now you understand the basic principles of SEO, it shouldn’t be a big jump to imagine how SMO functions. The most popular methods of SMO range from adding RSS feeds or Facebook ‘Like’ buttons to websites and features, to incorporating additional applications and functions ranging from Flickr galleries to YouTube and GoogleVideo clips which are all terrific ways of conducting online marketing. In this way, SMO is also closely related to viral online marketing techniques which rely on the sharing capabilities of social media sites for the fast and effortless spread of information.

All media sharing sites, such as Flickr and YouTube, can be extremely effective in generating web traffic because humans are naturally attracted to audio/visual content. Due of this fact, SMO makes website promotion more fun and entertaining. In addition, media sharing sites that host videos and photos tend to include plug-ins that enable the sharing of content on social networking sites such as Facebook and Twitter, further spreading your message in all directions.

In terms of boosting SEO, the use of SMO on social networking sites and media sharing platforms can radically increase the online visibility of your website. SMO is a valuable practice for any website owner for a variety of different reasons such as to the immense popularity of social media sites and, as outlined above, their addictive viral nature. Facebook alone currently has more than 500 million active users all over the world, so you can begin to imagine the tremendous impact that harnessing the powers of SMO can have on your business.

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Benefits of Blogging

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For many those are serious to make money from there blogs they must first get themselves the awareness that there are some benefits attached to blogging and knowing these benefits will in know small way help the blogger particularly a first timer to get off the starting blocks and make head way.

Below are listed some great benefits to get out of blogging in order of importance, with little note on each area that is talked about.

  • One of the great benefits of blogging I find too hard to believe is the relative low cost of setting it up. It is too cheap to set up, that you will find it very hard to believe but it is true, just look for one and log in you will find it so.
  • Your blog roll will look at you with admiration as an expert in your chosen area of blogging, since you hold some vital information they don’t have, you are considered an expert.
  • You build a reputation from your blog of someone that is highly rated, especially if your blogroll members are very vocal about your comments and views on issues you raise.
  • With your blog you can become a force to be reckoned with in your niche or specialization market.
  • Your blog will help you to develop the kind of public relations you need from your members as you will become something of public relations media practitioner.
  • Your blog will give you a competitive edge over your co competitor, and this will stand you apart from the crowd.
  • Blogs afford you the opportunity to directly linked with those that matter to you; you get direct access to them
  • Your blog allows you to be seen on the search engines and if your blog is very good you will be rated on the top page of the site like google etc.
  • Lastly your blog roll will help put you and your product on a different level, for it allows you to brand your product and services.

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Guerrilla Marketing Methods – Canvassing

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You may have seen this term used in conjunction with political campaigns, and in fact that’s one of the most common reasons to employ canvassing. However, this technique can also be used effectively for guerrilla marketing.

What is it?

Canvassing refers to advertising that reaches out to a group of target consumers, usually in the same geographic location, on an individual level. A simple example of a canvassing campaign would be a new pizza place sending its employees out with stacks of flyers, to be left on or under as many doors in their delivery area as possible.

Other canvassing techniques include:

  • Door to door introductions (think Jehovah’s Witness here).
  • Parking lot flyer distribution.
  • Sidewalk or mall sampling.
  • Telephone campaigns.

How do you do it?

Though there is some monetary expense involved in most canvassing campaigns (usually to print the materials you plan to distribute), this type of marketing can be both inexpensive and effective. There are three stages to a successful canvassing campaign: planning, preparation, and distribution.

Planning: This, of course, is the most important. You have to plan the materials themselves, and you also have to determine the distribution area or method that will be most effective for you and your business.

For a local business, you will of course be interested in canvassing locally. You can distribute flyers door to door (be sure to check your area laws before you start passing out material this way), hang them on community bulletin boards or telephone poles (again, check with local ordinances here), or plan an area mailing campaign.

You can also make arrangements with other local businesses to hand out your materials (flyers, business cards, brochures, and bookmarks, to name a few) in exchange for advertising for them. If you have materials available, be sure to stay alert in regards to community events that may attract your target market.

If your business is primarily online, your canvassing area will consist of websites and forums your target customers frequent, as well as individual e-mails. Be sure to do your research and have a list of these places, along with the methods you can use to attract interest there (banner ads, forum memberships, guest blogging, articles, newsletters, and the like).

When planning your materials, make sure you spend some time getting them as attractive and interesting as possible. Comb your wording for spelling and grammatical errors — not only can these make for a bad first impression to customers, but they can also end up with some unintended consequences. As an extreme example, imagine what would happen if the Motel Six chain missed a typo, and launched an advertising campaign for Motel Sex!

Your mistakes may not be as outrageous, but if you make a mistake in your advertising materials, your customers will be more likely to remember you for your mistakes than the quality of your products or services.

Also, make sure your material is exciting and compelling. Remember your USP? Take the aspect of your business that sets it apart from your competitors and emphasize it in your marketing copy. If you can come up with a catchy phrase or slogan, a recognizable icon, or a fun play on words that describes your business, this short and sweet message can go a long way on your materials.

Preparation: Once you’ve decided on your materials, you have to create them. If you are sending out a small batch of flyers, business cards, or brochures, you may be able to make them yourself with a high-quality printer. A commercial printer is usually more economical for larger quantities. Places like Staples and Kinko’s have become more affordable than ever, and there are several competitive online companies like VistaPrint.com to choose from as well.

You will need to supply the printer with a file to print from. With the proliferation of desktop publishing software, you will likely be able to design the materials yourself. However, be sure to invest a lot of time and make it a professional presentation. If you don’t feel confident in creating great-looking and sounding promotional material, you may want to consider hiring a freelance designer or copywriter — you’ll pay a one-time price for material you can use over and over.

Distribution: This refers to actually getting the material to your customers. You can distribute flyers yourself, or enlist volunteers to help. Volunteers, partners, or anyone who’s willing to spend some time helping you promote may be willing to stand in high-traffic areas like malls or transportation terminals and hand out your material.

You may be mailing out your materials, in which case your distribution involves a trip to the post office. If you’re partnering with another local business, you’ll simply have to drop off a stack of materials with them.

If you plan an online canvassing campaign, it’s a good idea to try and coordinate the various venues and have them hit within the same time frame. Multiple banners, ads, articles, forum posts, blog entries, and e-mails that reach your target audience more than once will help to reinforce your business in their minds, and help them remember you the next time they need your product or service.

Summary

  • Canvassing is any marketing method that reaches multiple consumers on an individual basis
  • There are many forms of canvassing, including flyer and brochure distribution, sampling, telephone or door-to-door marketing, and online campaigns
  • Canvassing is most effective when you have researched your target market demographic and can access a number of them in the same area
  • Other businesses make excellent canvassing partners, since you can reach all of their customers without much effort
  • Canvassing relies on a strong message and well-written material to achieve results
  • Distribution, the final step of canvassing, can take place in person, online, or through a third party

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SEO and Alt Text Tags

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SEO and Alt Tags

Like Meta tags, Alt Text tags were also an important part of Search Engine Optimization (SEO) till few years ago. Now days the importance of Alt tags have been diminished.

Alt Text tags are meant for providing alternate text to the images, for visually impaired surfers. Stuffing keywords does not help them as they will be stuck in reading the same thing again and again, if keywords ate stuffed in all the alt tags on the page. For them, it will be keyword spamming. Probably this is the reason why all major search engines have started ignoring Alt Tags.

What does this mean?

Alt Text tags should be used for the purpose of representation of image. This was the purpose of their creation so they should be used for the same. Never try to SPAM through alt tags, in fact you can use 2-3 instances of your primary keywords in Alt Text tags but try to avoid using more than that. Even W3C highly recommends the usage of ALT Tags to describe images. Do not use the text which is irrelevant to the image. If you are trying to fool search engine by excessive usage of keywords in Alt tags, then you are into “Black Hat” practice. Better to avoid this scenario as this will adversely affect your rankings if it backfires.

Final word

Rankings are determined by many factors and Alt Text is just one of them. Focus on this but do not try to use it excessively, instead use a combination of all other factors which will definitely increase your rankings.

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