SEO is an acronym for “search engine optimization”. Most people do not know what it means, but website owners do know that, they want their websites to appear on first page of Google search result and or any other search engines’ results. In real fact that’s where SEO will be the “driver” to get your websites up to the top of search result for free.
The most prominent element to take note in SEO is relevant content. Choosing the right keywords and phrases is the answer to creating effective SEO method. Search engines have methods of recognizing when a page is not really about what it might seem to be about. Don’t try to fool search engines’ spiders. It’s much better to write content that is relevant to your topic. Let me share with you some of the secrets of choosing keywords that are seo-friendly:
Take for example, your niche is golf.
You can use keywords research tool to find the suitable keywords for you. That’s what I always do before I write my website content.
Here are the “hot” keywords that you can consider:
improve golf swing
us open golf
how to swing a golf club
golf swing mechanics
proper golf swing
used golf clubs
how to drive a golf ball
how to hit a golf ball
golf cart parts
free golf tip
golf tips lessons on the web
golf tips for beginners
the golf channel
free golf tips
how to play golf
candystand mini golf
robin williams golf
how to drive a golf ball straight
how to hold a golf club
used golf carts
step by step golf swing
proper way to swing a golf club
Alright, now you choose the keywords that you think would suit your niche. From there, you write your website content based on the keywords that you have chosen. Now, if you take a look, you will notice that long tail keywords are more targeted and will be able to maximise SEO effectiveness. What are long tail keywords? They are simply the longer version with more specific search terms. For instance, A long tail keyword is something like ‘How to play golf for beginners’ while a short tail keyword is simply, ‘Play Golf’. Internet visitors who query the long tail keywords obviously would be more interested in your website as it is more targeted and it’s exactly what they are looking for. You know, hit the nails right on their heads.
I do understand that it’s not easy to find or dig keywords for some people, sometimes, it drains my brain as well. But no worries, you will have free keyword research tool that could help you. The popular one is the “Google AdWords Keyword Tool”. And there are tools that could help you choose the keywords and also help you analyze your competitors’ keywords in Google AdWords, Yahoo, MSN. This is where you can use the same keywords your competitors are using. Think again, your competitor wouldn’t advertise in AdWords without thoroughly doing keywords survey. Use your competitors’ keywords for your SEO campaigns and you don’t need to pay a penny while your competitor on the other hand need to pay PPC (pay-per-click) campaign.
It’s really that simple! Just take your first step to choose the right keywords and you are on your way to creating maximum SEO effectiveness.